Full-stack experiences

Run UI tests or deeper logic personalization and experiments in web and mobile.

Segment-based targeting

Deliver experiences based on behavior, lifecycle stage, campaigns, or predicted intent.

Visual experience editor

Change copy, layouts, or insert product recommendations.

Sequential testing

Measure results continuously without inflating false positives or wasting traffic.

CUPED variance reduction

Reach significance faster by reducing noise from test audiences.

Confidence-based deployment

Use confidence intervals to launch only when you see a meaningful performance lift.

Goal-triggered journeys

Launch multi-channel flows when users complete, skip, or drop off from on-site goals.

Cross-channel activation

Send email, SMS, push, or internal alerts when users interact with specific experiences.

Unified reporting

Measure how your experiences and journeys work together across segments and channels.