Dynamic testimonials

Showcase relevant case studies or testimonials that resonate with the user's industry or use case to demonstrate value and build trust.

About the Growth Play

Building trust and demonstrating value to potential customers is crucial for driving conversions. One effective way to achieve this is by showcasing relevant case studies or testimonials that resonate with the user's industry or use case. By dynamically displaying testimonials tailored to the user's industry, you can provide a personalized experience that builds trust and highlights the app's value.

Benefits

Increased trust. Showcasing relevant testimonials builds credibility and trust with potential customers.

Enhanced user experience. Tailoring content based on the user's industry provides a more personalized and engaging experience.

Higher conversion rates. Relevant testimonials can help demonstrate value and persuade users to convert.

Efficiency in content management. Eliminates the need to create multiple static pages for different industries.

How It Works

To illustrate the use case, we will refer to a made-up project management app, "Otto."

Step 1. Set up tracking for user activity

Install Intempt's SDK:

Integrate Intempt's SDK into your website to track user activities and attributes. Follow the Javascript SDK guide to ensure proper setup.

Step 2. Create an event to track the user's industry

Create or edit the "Book a demo" page:

Add an industry field to the "Book a demo" page. This step is unnecessary if you already have an industry option for this page.

<form id="book-demo-form">
  <label for="industry">Industry:</label>
  <select id="industry" name="industry">
    <option value="SaaS">SaaS</option>
    <option value="Retail">Retail</option>
    <option value="Financial services">Financial services</option>
  </select>
  <!-- Other form fields -->
  <button type="submit">Book a Demo</button>
</form>

Track the industry selection:

To track the event, use the track or record method via Intempt's Javascript SDK. Ensure that you add "Industry" as a user attribute.

document.getElementById('book-demo-form').addEventListener('submit', function(event) {
  event.preventDefault();
  const industry = document.getElementById('industry').value;

  Intempt.track('book_demo', {
    industry: industry
  });

  // Continue form submission logic
});

Step 3. Set up client-side personalizations

Personalization allows you to deliver targeted content to users based on their industry. In this case, we will create multiple experiences tailored to different industries.

Create a new personalization campaign:

Go to the Personalizations section and create a new client-side personalization campaign named "Dynamic Testimonials".

Add experiences for each industry:

Create multiple experiences within the campaign, each targeting a different industry using the visual editor. Ensure that targeting conditions are based on the industry attribute.

Experiences

SaaS industry:

Targeting: industry=SaaS

Changes:

Testimonial:

Headline: "Trusted by Leading SaaS Companies"

Quote: "Otto has revolutionized our project management process. The ability to collaborate in real-time has significantly increased our team's productivity." – John Doe, CEO of Tech Innovators

Steps to configure:

• Open Visual Editor: Select the experience for the SaaS industry and open the visual editor.
• Edit Headline: Change the headline to "Trusted by Leading SaaS Companies".
• Edit Quote: Change the quote to the SaaS testimonial.
• Set Targeting: Set the targeting condition to industry=SaaS.

Retail industry:

Targeting: industry=Retail

Changes:

Testimonial:

Headline: "Empowering Retail Teams"

Quote: "With Otto, we have streamlined our inventory management and improved our coordination across multiple stores. It's been a game-changer for our retail operations." – Jane Smith, Operations Manager at Retail Hub

Steps to configure:

• Open Visual Editor: Select the experience for the Retail industry and open the visual editor.
• Edit Headline: Change the headline to "Empowering Retail Teams".
• Edit Quote: Change the quote to the Retail testimonial.
• Set Targeting: Set the targeting condition to industry=Retail.

Financial services industry:

Targeting: industry=Financial services

Changes:

Testimonial:

Headline: "Transforming Financial Services"

Quote: "Otto's robust project management features have enabled us to manage complex projects with ease and maintain compliance standards. It's an invaluable tool for our firm." – Michael Johnson, Project Lead at Finance Pros

Steps to configure:

• Open Visual Editor: Select the experience for the Financial services industry and open the visual editor.
• Edit Headline: Change the headline to "Transforming Financial Services".
• Edit Quote: Change the quote to the Financial Services testimonial.
• Add Image: Include the logo of Finance Pros.
• Set Targeting: Set the targeting condition to industry=Financial services.

Step 4. Configure targeting and display settings

Set targeting conditions:

For each experience, configure the audience targeting based on the relevant industry attribute:

• SaaS Industry: Target users with industry=SaaS
• Retail Industry: Target users with industry=Retail
• Financial Services: Target users with industry=Financial services

Define display rules:

Specify when and where the personalized testimonials will show (e.g., landing page visits with a specific industry attribute).

Set display frequency to ensure personalized content is shown consistently to targeted users.

Step 5. Launch and monitor the personalization campaign

Start the personalization campaign:

Once all experiences are configured, start the personalization campaign in Intempt.

Monitor performance:

Use Intempt's Personalization Analytics to track key metrics:

• Unique views: Number of users who viewed the personalized content.
• Conversion: Number of users who completed a desired action (e.g., signup or purchase).
• Conversion %: Percentage of targeted users who converted.
• Lift: Improvement in conversion rate compared to the control group.

Adjust and optimize:

Based on analytics, refine experiences, adjust targeting criteria, or test different testimonials to improve performance.