Turn analysis into action with profiles you trust, core reports, one dashboard, and quick journeys or experiences to fix issues and prove what worked.
About the Growth Play
Most tools can show charts. Product Analysts need answers that change the product and the numbers. This Growth Play shows how to use GrowthOS to see Users and Accounts clearly, build the three core reports (Insights, Funnels, Retention), bring them together in a Dashboard, and then turn drop-offs or wins into action with Journeys and Experiences. The goal is a clean loop: understand → act → measure — without hopping across tools.
TL;DR – GrowthOS for Product Analysts
One place to inspect Users and Accounts with events and activity history.
Build Insights for feature adoption and usage by cohort.
Build Funnels from signup → onboarding → activation → purchase.
Build Retention to spot stickiness and churn patterns.
Combine reports in a Dashboard with filters and breakdowns.
When you see a problem or opportunity, launch a Journey or an Experience.
Track impact in report trends and Journey/Experience analytics.
Benefits
Clarity first: See who's using what, when, and where they fall off.
From charts to changes: Move straight from a finding to a test.
Shared context: Users roll up to Accounts, so product and go-to-market see the same story.
Less tool juggling: Analysis, action, and measurement live together.
Proof of impact: Tie changes to activation, retention, and revenue.
How It Works
Step 1: Anchor on Users and Accounts
Open a few real profiles. Confirm you can see key actions and useful attributes. This is your ground truth for "who did what."
Step 2: Build an Insights report in Analytics
Track which features are used, by whom, and when. Add simple breakdowns (plan, lifecycle stage, geography) to find patterns worth testing.
Step 3: Build a Funnels report in Analytics
Map the steps from signup to onboarding to activation to purchase. Compare drop-offs by device, plan, or campaign to find the highest-leverage fix.
Step 4: Build a Retention report in Analytics
Measure how often people return. See which features correlate with coming back and which segments fall off.
Step 5: Assemble a Dashboard
Pin the Insight, Funnel, and Retention reports. Add any Event, Segment, or Journey analytics you need. This becomes your weekly control room.
Step 6: Act and Measure
See a dip at a step?
Launch a small Journey or tweak an on-site Experience.
Watch the same reports for lift.
Keep what works, roll back what doesn't.
Good to Know
Keep event names simple and consistent; you don't need many, just the right ones.
Mark Goal Events (success) and Intent Events (early signals) so reports and targeting stay aligned.
Prefer recent windows over permanent flags; freshness beats static lists.
Start small: one feature, one funnel, one cohort, then expand when you see signal.