How to Build a Reddit Agent That Finds Customers for You

Sid Chaudhary

Sid Chaudhary

Founder & CEO

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This Growth Play shows how to use Intempt to listen for the right conversations, generate on-voice drafts, keep a human in the loop, and turn Reddit coverage into durable AI-SEO benefits that bring ideal customer profile (ICP) traffic long after the day you post.

TL;DR

Connect a Reddit social-listening source and stream posts into Intempt.

Enrich each post with a Research Agent and score reply priority.

Generate 2–3 reply angles and one short draft in your persona.

Notify your team with the draft and context for a quick human post.

Track traffic and signups with UTM links and source analytics, then iterate on angles and keywords.

Benefits

Show up where your ICP asks questions and capture intent early.

Earn compounding SEO/AI-SEO: Reddit threads can rank and feed Google/LLM answers.

Drive qualified traffic that converts better than generic social.

Save hours: listening, research, and draft creation automate the grind; you just approve and post.

How It Works

Step 1: Connect sources and track events

Integrate a social-listening tool that monitors Reddit mentions. Configure your keywords, competitor names, brand terms, negative keywords, and the subreddits you care about. Intempt uses tools like OG tool or Octolens for this.

Connect the webhook from the listener to Intempt so every qualified post arrives with basic details such as URL, title, subreddit, author, and engagement. Once connected, posts generate events in Intempt for each Reddit mention.

Step 1

Step 2: Create a Research Agent to enrich

Set up a Research Agent in Intempt to analyze each incoming Reddit post and author. Inputs include the post URL, title, and username. The agent can then produce a research brief with:

What the author is asking.

The author's pains and desired outcomes.

Any triggers, inferred role/company size, and topic category (e.g., lead routing, CRM, analytics).

Two or three reply angles that would feel native in that subreddit.

The Research Agent uses an LLM to read the thread, extract these insights, infer author context, and propose subreddit-native angles.

Step 2

Best practice: Treat each subreddit as its own market — culture, tone, and rules differ. Avoid reusing the same messaging across subreddits. Warm up accounts by earning some baseline karma before posting, and avoid automated behaviors that look unnatural.

Step 3: Create a snippet to generate a reply in your persona

Create a Snippet in Intempt that takes the Research Brief and generates a short Reddit-ready reply in your persona. Use the Brand Kit or a prompt to add your brand voice. The Snippet uses an LLM to turn the brief into a Reddit-native reply voiced in your brand style.

Step 3

Tip: Aim for two or three short paragraphs with a practical step, a light contrast on how you approach the problem, and a soft offer to share a checklist if it's useful. Keep links off by default and enable a disclosure line when appropriate.

Step 4: Notify humans and post with context

Build a Journey that triggers when each Reddit mention arrives. In that Journey:

Run the Research Agent.

Run the Snippet to generate the draft reply.

Send a Slack message or email containing the thread title, author, link, research brief, reply angles, and recommended draft.

Step 4
Step 4 continued

You can also create a small task so that someone owns posting and monitoring replies.

Step 5: Measure and tighten the loop

Evaluate performance by analyzing traffic (with Intempt, Google Analytics, or UTM tracking). Also track engagement on Reddit (upvotes, comments, saves). Maintain a lightweight tracker of threads that start ranking in Google or appear in LLM answer results. Promote high-performing angles and subreddits; retire those that don't deliver. Refresh your subreddit map and keyword list quarterly as patterns shift.

Bonus: Reddit Promotion Checklist for SaaS

Warm up your account by earning at least 10 karma with genuinely helpful comments — avoid self-promotion at first.

Find the right subreddits using curated lists and by checking where competitors are already mentioned.

Spot relevant posts by prioritizing recent, high-engagement threads — skip spammy, low-quality, or obvious competitor promos.

Comment the right way: add value first, mention your product only when it naturally fits, keep links out unless asked, and balance product mentions with pure advice.

Track results with focused short sprints (e.g., three days), pause to isolate impact, and compare subreddits — double down on what works.

Frequently asked questions. Answered.

Use a social listening tool like OG or Octolens to monitor Reddit for your keywords, competitor names, and target subreddits. Configure the tool to send a webhook to Intempt whenever a qualified post appears. Each event arrives with the URL, title, subreddit, author, and engagement data so you can act on it.

Configure the agent to read the thread and extract what the author is asking, their pains and desired outcomes, any triggers mentioned, inferred role or company size, and a topic category. Have it also output two or three reply angles that would feel native in that specific subreddit. This gives you context without manually reading every thread.

Create a Snippet that takes the Research Brief and writes a Reddit-ready reply in your persona. Use your Brand Kit or a custom prompt to define your voice. Aim for two or three short paragraphs with practical steps, a soft contrast on how you approach the problem, and maybe a light offer to share more if useful. Keep it conversational, not salesy.

Treat each subreddit as its own market. Culture, tone, and rules differ significantly between communities like r/SaaS and r/Entrepreneur. Never reuse the same messaging across subreddits. Have your Research Agent flag the subreddit and adjust your Snippet prompts or reply angles accordingly. What works in one community might get you banned in another.

Keep a human in the loop for the actual post. Automating replies violates Reddit's terms of service and communities are quick to spot bot behavior. Intempt handles the listening, research, draft generation, and notification. A real person reviews the draft, adjusts if needed, and posts manually. This protects your accounts and keeps replies authentic.

For replies without links, analyze traffic sources in Intempt to see if Reddit referrals increase. Track engagement metrics inside Reddit (upvotes, saves, comments) and maintain a lightweight tracker of threads that start ranking in Google or appearing in AI answers. Compare subreddits by visits and signups to double down on what works.

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