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Welcome & feature adoption
Combine the welcome messages with educational content about key features to quickly engage new users and encourage feature adoption.
For:
Product growth manager
Increased user engagement
Welcome messages and educational content help new users get started quickly and stay engaged.
Higher feature adoption
Educating users about key features increases the likelihood of them using and benefiting from those features.
Enhanced user satisfaction
Providing timely and relevant information improves the overall user experience.
Improved retention rates
Engaged users who understand the app's value are more likely to continue using it.
How it works
- Set up tracking for new user activity
- Define key user events
- Create segments based on user behavior
- Set up the journey for welcome and feature adoption
- Monitor and optimize the journey
Features used
- Journeys
- Reports
- Segments
- Events
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Metrics that move
- User Engagement Rate
- Feature Adoption Rate
- Session Duration
- User Satisfaction
- Retention Rate
Guides - get started
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