Discover, Enrich and Verify

Overview

Discover, Enrich and Verify are three actions Blu runs against your Users and Accounts. Together they take a record from "a name and little else" to a complete, source-backed profile you can segment, personalize and route on.

• Discover finds net-new people or accounts that match your ideal customer profile and adds them to your project.

• Enrich fills in a record's missing attributes - job title, company, firmographics, hiring signals and more - from trusted data sources.

• Verify confirms a record's email so you only send to deliverable addresses.

Every result is written back to the record as named CDP attributes, each stamped with how many sources agreed on it, so the same data powers your Journeys, segments and campaigns with no manual entry.

Where you run them

The three actions appear wherever Blu does:

• In the console, on a user or account record and in Blu chat.

• In the desktop and mobile apps, as action chips in Blu chat.

You can run them on a single record, or let a Journey run Enrich automatically to keep data fresh.

Discover

Ask Blu for the people or accounts you want in plain language - for example, "find VPs of Marketing at mid-market SaaS companies." Blu reads your knowledge base to ground the search in your ideal customer profile, then returns a list of matching records.

Discover is a cheap first pass. It returns a lightweight list - name, title and company - that you review and save into your project. It does not enrich or verify the records on its own: you decide which ones to keep, and run Enrich on them when you are ready.

A Discover run works in the background and streams results in as they resolve. Saved records carry an enrichment_source attribute set to generated, so you can always tell discovered records from the ones your own tracking brought in, and segment on the difference.

Enrich

Enrich fills a record's missing attributes from trusted data sources. On a person it can add job title, employment history, company, location and social profiles; on an account it can add industry, size, domain, funding, tech stack and hiring signals. It also writes a short research dossier and an ICP-fit read for the record.

The anchor gate

Enrich needs a strong anchor to match a record to the right person or company: an email, a LinkedIn URL or a phone number. When a record has one, Enrich resolves it and fills the profile. When it does not, the run comes back deferred with a prompt to add an anchor - nothing is guessed, and no partial match is written.

Results and sources

A finished Enrich run shows the attributes it filled. Each attribute shows how many sources agreed on its value, so you can weigh confidence at a glance. Blu reports the source count, not the source names.

Verify

Verify confirms a record's email against a verification source so your campaigns only reach deliverable addresses. Run it on a single record or let it run as part of an Enrich pass on every email it fills. A verified email carries a verified status on the record; an address that cannot be confirmed is flagged rather than sent to.

How the three fit together

A typical flow:

1. Discover a list of ICP matches and save the ones worth pursuing.

2. Enrich the saved records to fill their profiles - each one now needs a strong anchor, which Discover's results provide.

3. Verify the enriched emails so only deliverable contacts reach your Journeys.

Because every result lands as a named CDP attribute, the output of all three is immediately usable in segmentation, personalization and routing - see Enrichment for the provider-level detail behind Enrich and Verify.

Permissions

Discover, Enrich and Verify change data, so they are available to editors and admins. Viewers can read enriched records but cannot run the actions.