HubSpot event taxonomy
Every attribute on every HubSpot event collection, with its type, an example value and what it means.
Synced from a connected HubSpot portal.
One section per event collection, one row per attribute. Types are the wire types the platform stores, and examples come from the schema itself. An attribute marked (hidden) arrives on the event but is not offered in the console attribute pickers. A very long example value is shortened with an ellipsis.
| Attribute | Type | Example | Description |
|---|
attribute.account.total_money_raised | String | 10000 | The total amount of money raised by the company. |
attribute.account.timezone | String | UTC−06:00 | Time zone where the company or organization is located. |
attribute.account.country | String | United States | The country associated with the company's address. |
attribute.account.type | String | Customer | The type of company (e.g., Customer, Partner, Prospect). |
attribute.account.hubspot_owner_id | String | 987654321 | The ID of the HubSpot owner assigned to the company. |
attribute.account.annualrevenue | String | $5,000,000.00 | The annual revenue of the company. |
attribute.account.state | String | California | The state or region associated with the company's address. |
attribute.account.id | String | 123456789 | The unique identifier for the company. |
attribute.account.zip | String | 90210 | The ZIP code associated with the company's address. |
attribute.account.recent_deal_close_date | String | 2023-04-06T12:00:00Z | The most recent date a deal associated with the company was closed. |
attribute.account.phone | String | 19995553333 | The primary phone number of the company. |
attribute.account.domain | String | example.com | The primary domain associated with the company. |
attribute.account.name | String | Example Company Inc. | The name of the company. |
attribute.account.hs_object_id | String | 123456789 | The unique identifier for the company object in HubSpot. |
attribute.account.city | String | New York | The city associated with the company's address. |
attribute.account.description | String | Leading provider of XYZ | A description of the company. |
attribute.account.industry | String | Technology | The industry the company operates in. |
attribute.account.numberofemployees | String | 200 | The total number of employees working at the company. |
attribute.account.recent_deal_amount | String | 100000 | The amount of the most recent deal associated with the company. |
attribute.account.createdate | String | 2023-04-01T12:00:00Z | The date and time when the company was created. |
attribute.account.hs_created_by_user_id | String | 69184207 | The user who created this record. |
attribute.account.hs_lastmodifieddate | String | 2024-12-06T05:56:04.568Z | Most recent timestamp of any property update for this company. |
attribute.account.website | String | https://www.example.com | The primary website of the company. |
attribute.account.address | String | 123 Main St, Example City | The physical address of the company. |
attribute.account.closedate | String | 2023-04-15T12:00:00Z | The anticipated close date of the next deal associated with the company. |
attribute.account.address2 | String | Suite 100 | The secondary address of the company. |
attribute.account.total_revenue | String | $500,000 | The total revenue generated from the company. |
attribute.account.hs_lead_status | String | New Lead | The status of the company as a lead. |
attribute.account.lifecyclestage | String | Customer | The current lifecycle stage of the company. |
| Attribute | Type | Example | Description |
|---|
attribute.account.total_money_raised | String | 10000 | The total amount of money raised by the company. |
attribute.account.timezone | String | UTC−06:00 | Time zone where the company or organization is located. |
attribute.account.country | String | United States | The country associated with the company's address. |
attribute.account.type | String | Customer | The type of company (e.g., Customer, Partner, Prospect). |
attribute.account.hubspot_owner_id | String | 987654321 | The ID of the HubSpot owner assigned to the company. |
attribute.account.annualrevenue | String | $5,000,000.00 | The annual revenue of the company. |
attribute.account.state | String | California | The state or region associated with the company's address. |
attribute.account.id | String | 123456789 | The unique identifier for the company. |
attribute.account.zip | String | 90210 | The ZIP code associated with the company's address. |
attribute.account.recent_deal_close_date | String | 2023-04-06T12:00:00Z | The most recent date a deal associated with the company was closed. |
attribute.account.phone | String | 19995553333 | The primary phone number of the company. |
attribute.account.domain | String | example.com | The primary domain associated with the company. |
attribute.account.name | String | Example Company Inc. | The name of the company. |
attribute.account.hs_object_id | String | 123456789 | The unique identifier for the company object in HubSpot. |
attribute.account.city | String | New York | The city associated with the company's address. |
attribute.account.description | String | Leading provider of XYZ | A description of the company. |
attribute.account.industry | String | Technology | The industry the company operates in. |
attribute.account.numberofemployees | String | 200 | The total number of employees working at the company. |
attribute.account.recent_deal_amount | String | 100000 | The amount of the most recent deal associated with the company. |
attribute.account.createdate | String | 2023-04-01T12:00:00Z | The date and time when the company was created. |
attribute.account.hs_created_by_user_id | String | 69184207 | The user who created this record. |
attribute.account.hs_lastmodifieddate | String | 2024-12-06T05:56:04.568Z | Most recent timestamp of any property update for this company. |
attribute.account.website | String | https://www.example.com | The primary website of the company. |
attribute.account.address | String | 123 Main St, Example City | The physical address of the company. |
attribute.account.closedate | String | 2023-04-15T12:00:00Z | The anticipated close date of the next deal associated with the company. |
attribute.account.address2 | String | Suite 100 | The secondary address of the company. |
attribute.account.total_revenue | String | $500,000 | The total revenue generated from the company. |
attribute.account.hs_lead_status | String | New Lead | The status of the company as a lead. |
attribute.account.lifecyclestage | String | Customer | The current lifecycle stage of the company. |
| Attribute | Type | Example | Description |
|---|
attribute.user.country | String | United States | The country associated with the contact's address. |
attribute.user.createdate | String | 2023-04-01T12:00:00Z | The date and time the contact was created (duplicate for emphasis). (hidden) |
attribute.user.hubspot_owner_id | String | 987654321 | The ID of the HubSpot owner assigned to the contact. |
attribute.user.mobilephone | String | 19995553333 | A contact's mobile phone number |
attribute.user.hs_created_by_user_id | String | 987654321 | The user who created this record. |
attribute.user.hs_buying_role | String | BLOCKER;CHAMPION;END_USER | Role the contact plays during the sales process. |
attribute.user.annualrevenue | String | 5000000 | The annual revenue of the contact's company. |
attribute.user.state | String | California | The state or region associated with the contact's address. |
attribute.user.id | String | 123456789 | The unique identifier for the contact. (hidden) |
attribute.user.zip | String | 90210 | The ZIP code associated with the contact's address. |
attribute.user.lastname | String | Doe | The last name of the contact. |
attribute.user.phone | String | 19995553333 | The primary phone number of the contact. |
attribute.user.work_email | String | empty | The contact's work email address. |
attribute.user.hs_is_unworked | String | FALSE | Indicates whether the contact is marked as unworked. |
attribute.user.firstname | String | John | The first name of the contact. |
attribute.user.city | String | Los Angeles | The city associated with the contact's address. |
attribute.user.total_revenue | String | 10000 | Sum of all closed-won deal revenue associated with the contact. |
attribute.user.industry | String | Technology | The industry the contact's company operates in. |
attribute.user.recent_deal_amount | String | 50000 | The amount of the most recent deal associated with the contact. |
attribute.user.company | String | Example Company Inc. | The company the contact is associated with. |
attribute.user.email | String | contact@example.com | The primary email address of the contact. |
attribute.user.website | String | http://example.com | The contact's personal or company website. |
attribute.user.lastmodifieddate | String | 2023-04-03T12:00:00Z | The date and time the contact record was last modified. |
attribute.user.notes_last_updated | String | 2023-04-03T12:00:00Z | The last time a call, chat conversation, LinkedIn message, postal mail, meeting, note, sales email, SMS, or WhatsApp message was logged for a contact. |
attribute.user.hs_timezone | String | UTC−06:00 | The contact’s time zone. |
attribute.user.hs_lead_status | String | New Lead | The status of the contact as a lead. |
attribute.user.lifecyclestage | String | Lead | The current lifecycle stage of the contact. |
| Attribute | Type | Example | Description |
|---|
attribute.user.country | String | United States | The country associated with the contact's address. |
attribute.user.createdate | String | 2023-04-01T12:00:00Z | The date and time the contact was created (duplicate for emphasis). (hidden) |
attribute.user.hubspot_owner_id | String | 987654321 | The ID of the HubSpot owner assigned to the contact. |
attribute.user.mobilephone | String | 19995553333 | A contact's mobile phone number |
attribute.user.hs_created_by_user_id | String | 987654321 | The user who created this record. |
attribute.user.hs_buying_role | String | BLOCKER;CHAMPION;END_USER | Role the contact plays during the sales process. |
attribute.user.annualrevenue | String | 5000000 | The annual revenue of the contact's company. |
attribute.user.state | String | California | The state or region associated with the contact's address. |
attribute.user.id | String | 123456789 | The unique identifier for the contact. (hidden) |
attribute.user.zip | String | 90210 | The ZIP code associated with the contact's address. |
attribute.user.lastname | String | Doe | The last name of the contact. |
attribute.user.phone | String | 19995553333 | The primary phone number of the contact. |
attribute.user.work_email | String | empty | The contact's work email address. |
attribute.user.hs_is_unworked | String | FALSE | Indicates whether the contact is marked as unworked. |
attribute.user.firstname | String | John | The first name of the contact. |
attribute.user.city | String | Los Angeles | The city associated with the contact's address. |
attribute.user.total_revenue | String | 10000 | Sum of all closed-won deal revenue associated with the contact. |
attribute.user.industry | String | Technology | The industry the contact's company operates in. |
attribute.user.recent_deal_amount | String | 50000 | The amount of the most recent deal associated with the contact. |
attribute.user.company | String | Example Company Inc. | The company the contact is associated with. |
attribute.user.email | String | contact@example.com | The primary email address of the contact. |
attribute.user.website | String | http://example.com | The contact's personal or company website. |
attribute.user.lastmodifieddate | String | 2023-04-03T12:00:00Z | The date and time the contact record was last modified. |
attribute.user.notes_last_updated | String | 2023-04-03T12:00:00Z | The last time a call, chat conversation, LinkedIn message, postal mail, meeting, note, sales email, SMS, or WhatsApp message was logged for a contact. |
attribute.user.hs_timezone | String | UTC−06:00 | The contact’s time zone. |
attribute.user.hs_lead_status | String | New Lead | The status of the contact as a lead. |
attribute.user.lifecyclestage | String | Lead | The current lifecycle stage of the contact. |
| Attribute | Type | Example | Description |
|---|
hs_mrr | String | 1000 | The Monthly Recurring Revenue associated with the deal. |
dealname | String | Example Deal | The name of the deal. |
num_associated_contacts | String | 3 | The total number of contacts associated with the deal. |
createdate | String | 2023-03-01T12:00:00Z | The date and time the deal record was created. |
hs_time_in_closedlost | String | 7 days | The duration the deal has been in the "Closed Lost" stage. |
hs_is_closed | String | FALSE | Indicates whether the deal is closed. |
hs_tcv | String | 15000 | The total contract value associated with the deal. |
days_to_close | String | 45 | The number of days from deal creation to deal close. |
hs_priority | String | High | The priority level of the deal. |
hs_time_in_appointmentscheduled | String | 36 hours | Duration the deal has been in the "Appointment Scheduled" stage. |
hs_time_in_qualifiedtobuy | String | 5 days | Duration the deal has been in the "Qualified to Buy" stage. |
companies | String | ["123456", "789012"] | IDs of companies associated with the deal. (hidden) |
hs_closed_amount | String | 8000 | The amount the deal was closed for. |
hs_arr | String | 12000 | The Annual Recurring Revenue associated with the deal. |
hs_acv | String | 12000 | The Annual Contract Value of the deal. |
hs_projected_amount | String | 10000 | The projected amount for the deal. |
id | String | 123456789 | The unique identifier of the deal. (hidden) |
hs_closed_won_date | String | 2023-04-08T12:00:00Z | The date the deal was closed as won. |
hs_closed_won_count | String | 1 | The count of times the deal was closed as won. |
dealtype | String | New business | The type of deal, such as new business or renewal. |
hs_time_in_closedwon | String | 14 days | The duration the deal has been in the "Closed Won" stage. |
hs_is_closed_won | String | FALSE | Indicates whether the deal has been closed as won. |
amount | String | 15000 | The amount associated with the deal. |
closedate | String | 2023-04-30T12:00:00Z | The anticipated close date of the deal. |
pipeline | String | Sales Pipeline | The pipeline to which the deal belongs. |
hs_date_entered_contractsent | String | 2023-03-23T12:00:00Z | The date the deal entered the "Contract Sent" stage. |
hs_date_entered_appointmentscheduled | String | 2023-03-24T12:00:00Z | The date the deal entered the "Appointment Scheduled" stage. |
dealstage | String | Proposal sent | The current stage of the deal within its pipeline. |
hs_latest_meeting_activity | String | 2023-03-16T12:00:00Z | The most recent meeting activity related to the deal. |
contacts | String | ["234567", "890123"] | IDs of contacts associated with the deal. (hidden) |
hs_days_to_close_raw | String | 30 | The raw number of days from deal creation to deal close. |
| Attribute | Type | Example | Description |
|---|
hs_mrr | String | 1000 | The Monthly Recurring Revenue associated with the deal. |
dealname | String | Example Deal | The name of the deal. |
num_associated_contacts | String | 3 | The total number of contacts associated with the deal. |
createdate | String | 2023-03-01T12:00:00Z | The date and time the deal record was created. |
hs_time_in_closedlost | String | 7 days | The duration the deal has been in the "Closed Lost" stage. |
hs_is_closed | String | FALSE | Indicates whether the deal is closed. |
hs_tcv | String | 15000 | The total contract value associated with the deal. |
days_to_close | String | 45 | The number of days from deal creation to deal close. |
hs_priority | String | High | The priority level of the deal. |
hs_time_in_appointmentscheduled | String | 36 hours | Duration the deal has been in the "Appointment Scheduled" stage. |
hs_time_in_qualifiedtobuy | String | 5 days | Duration the deal has been in the "Qualified to Buy" stage. |
companies | String | ["123456", "789012"] | IDs of companies associated with the deal. (hidden) |
hs_closed_amount | String | 8000 | The amount the deal was closed for. |
hs_arr | String | 12000 | The Annual Recurring Revenue associated with the deal. |
hs_acv | String | 12000 | The Annual Contract Value of the deal. |
hs_projected_amount | String | 10000 | The projected amount for the deal. |
id | String | 123456789 | The unique identifier of the deal. (hidden) |
hs_closed_won_date | String | 2023-04-08T12:00:00Z | The date the deal was closed as won. |
hs_closed_won_count | String | 1 | The count of times the deal was closed as won. |
dealtype | String | New business | The type of deal, such as new business or renewal. |
hs_time_in_closedwon | String | 14 days | The duration the deal has been in the "Closed Won" stage. |
hs_is_closed_won | String | FALSE | Indicates whether the deal has been closed as won. |
amount | String | 15000 | The amount associated with the deal. |
closedate | String | 2023-04-30T12:00:00Z | The anticipated close date of the deal. |
pipeline | String | Sales Pipeline | The pipeline to which the deal belongs. |
hs_date_entered_contractsent | String | 2023-03-23T12:00:00Z | The date the deal entered the "Contract Sent" stage. |
hs_date_entered_appointmentscheduled | String | 2023-03-24T12:00:00Z | The date the deal entered the "Appointment Scheduled" stage. |
dealstage | String | Proposal sent | The current stage of the deal within its pipeline. |
hs_latest_meeting_activity | String | 2023-03-16T12:00:00Z | The most recent meeting activity related to the deal. |
contacts | String | ["234567", "890123"] | IDs of contacts associated with the deal. (hidden) |
hs_days_to_close_raw | String | 30 | The raw number of days from deal creation to deal close. |
| Attribute | Type | Example | Description |
|---|
email | String | example@company.com | The email address of the user assigned as the owner. |
firstName | String | John | First name of the owner. |
lastName | String | Doe | The last name of the user assigned as the owner. |
teams | String | empty | Teams to which the owner belongs. |
