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System attribute reference

Every attribute Intempt ships on a profile out of the box: 37 on users, 49 on accounts, with the field key you use in the API and the value type each carries.

Overview

Every Intempt project starts with a set of attributes already defined. You do not create these and you cannot delete them: they exist on every user and account from the moment a project is created, and they are populated as data arrives from your sources.

This page lists all 86 of them: 37 on users and 49 on accounts.

These are distinct from the attributes you define yourself, which are covered in Attributes, and from computed types like RFM and Likelihood, covered in Attribute reference.

📘 How to read the field key

The Field key column is the name to use in the API, in a CSV import header, and in an attribute mapping. The display name in the console can change; the field key does not.

How these attributes merge

Every attribute on this page uses last-write-wins. When two sources supply a value for the same attribute on the same profile, the most recently received value replaces the previous one. There is no concatenation, no array append, and no first-write-wins option on these fields.

This matters when you connect a second source. If your CRM and your website both send a city, the profile shows whichever arrived last, not a merge of the two. See Identity resolution for how events from different sources are joined onto one profile in the first place.

Keys that exist on both objects

12 field keys are used on both a user and an account. They are separate attributes on separate objects, not one shared field:

city, country, facebook, intempt_tags, lifecycle_stage, linkedin, name, postal_code, region, state, twitter, website

A city on a user is the person's city; a city on an account is the company's. When you map an incoming column, pick the object first — mapping a company city onto the user object puts the value on the wrong record and no error is raised.

User attributes

37 attributes, present on every user profile.

AttributeField keyTypeDescription
User ownerintempt_user_ownerNumberIntempt user owner.
NamenameTextFirst name and last name are treated as a single value.
First namefirst_nameTextFirst name of the user.
Last namelast_nameTextLast name of the user.
EmailemailTextEmail of the user.
Phone numberphoneTextPhone number of the user.
CitycityTextCity of the user's address.
RegionregionTextRegion of the user's address.
Postal codepostal_codeTextPostal code of the user's address.
CountrycountryTextCountry of the user's address.
Intempt tagsintempt_tagsListTags of the user.
LinkedIn profilelinkedinTextLinkedIn profile of the user.
Twitter profiletwitterTextTwitter profile of the user.
GitHub profilegithubTextGitHub profile of the user.
Facebook profilefacebookTextFacebook profile of the user.
StatestateTextState of the user's address.
Job titlejob_titleTextJob title of the user.
Job title historyjob_title_historyListJob title history of the user.
Company name historycompany_name_historyListCompany name history of the user.
DepartmentdepartmentTextDepartment of the user.
Seniority levelseniority_levelTextSeniority level of the user.
Employment typeemployment_typeTextEmployment type of the user.
Current job start datecurrent_job_start_dateNumberCurrent job start date of the user.
End date (last job)last_job_end_dateNumberEnd date (last job) of the user.
School nameschool_nameTextSchool name of the user.
DegreedegreeTextDegree of the user.
Graduation yeargraduation_yearNumberGraduation year of the user.
Personal websitewebsiteTextPersonal website of the user.
Company namecompany_nameTextCompany name of the user.
Middle namemiddle_nameTextMiddle name of the user.
Last enrichment timelast_user_enrichment_timeNumber
TimezonetimezoneTextTimezone of the user.
Business partnershipspartnershipsTextSignificant business partnerships or strategic investments the user or organization is involved in.
Social engagementsocial_engagementTextSocial platforms, followers, or influence metrics associated with the user or brand.
Speaking engagementsspeaking_engagementsTextEvents or conferences where the user has spoken or is scheduled to speak.
Published contentpublished_contentTextPublished writings such as blogs, opinion pieces, or articles by the user.
Intempt lifecycle stagelifecycle_stageTextCurrent lifecycle stage of the user.

Account attributes

49 attributes, present on every account. Accounts group users, as described in Users & Accounts.

AttributeField keyTypeDescription
Account ownerintempt_account_ownerNumberIntempt account owner.
Account countrycountryTextCountry of the account's address.
Account postal codepostal_codeTextPostal code of the account's address.
Account citycityTextCity of the account's address.
Account regionregionTextRegion of the account's address.
Account websitewebsiteTextWebsite of the account.
Account industryindustryTextIndustry of the account.
Account namenameTextName of the account.
Account Intempt tagsintempt_tagsListTags of the account.
Account domaindomainTextThe primary domain associated with the company.
Account size (employees)sizeNumberCompany size (employees) of the account.
Account revenuerevenueNumberRevenue of the account.
Account typecompany_typeTextCompany type.
Account fundingfundingNumberCompany funding.
Account funding roundsfunding_roundsListFunding rounds of the account.
Account statestateTextState of the account's address.
Account office locationsoffice_locationsListOffice locations of the account.
Account linkedIn pagelinkedinTextLinkedIn company page of the account.
Account twitter pagetwitterTextTwitter page of the account.
Account facebook pagefacebookTextFacebook page of the account.
Account technology stacktechnology_stackListTechnology stack of the account.
Account hiring activityhiring_activityBooleanHiring activity of the account.
Account recent job openingsrecent_job_openingsListRecent job openings of the account.
Account hiring signalshiring_signalsTextHiring signals of the account.
Account job change signaljob_change_signalBooleanJob change signal of the account.
Account recent employer changerecent_employer_changeTextRecent employer change of the account.
Account buying intent signalsbuying_intent_signalsTextBuying intent signals of the account.
Account picture urllogoTextAccount picture url of the account.
Account last enrichment timelast_account_enrichment_timeNumber
Account is hiringis_hiringTextIndicates whether the company is currently hiring.
Account is hiring execsis_hiring_execsTextIndicates if the company is looking to hire executive-level roles.
Account case studiescase_studiesTextCase studies published by the user or organization.
Account customer testimonialscustomer_testimonialsTextCustomer feedback or endorsements published by the organization.
Account latest newslatest_newsTextRecent press or announcements related to the company.
Account new products or servicesnew_products_servicesTextDetails about any newly launched products or services.
Account financial sourcesfinancial_sourcesTextInformation about funding sources or revenue streams.
Account products offeredproducts_offeredTextList of core products or services offered by the company.
Account main competitorsmain_competitorsTextPrimary competitors in the market.
Account main customersmain_customersTextNotable customers or customer segments served.
Account public companypublic_companyTextIndicates if the company is publicly traded.
Account PLG companyplg_companyTextWhether the company follows a Product-Led Growth (PLG) model.
Account has free trialhas_free_trialTextWhether the company offers a free trial of its product.
Account has free planhas_free_planTextWhether the company offers a free plan tier.
Account B2B companyb2b_companyTextWhether the company operates in a B2B business model.
Account SaaS companysaas_companyTextWhether the company provides Software-as-a-Service.
Account public pricingpublic_pricingTextWhether the company provides public pricing information.
Account main investorsmain_investorsTextNames of primary investors or investment firms backing the company.
Account recent 10krecent_10kTextLink or reference to the company's most recent 10-K filing.
Intempt account lifecycle stagelifecycle_stageTextCurrent lifecycle stage of the account.

Value types

TypeMeaning
TextA string value.
NumberA numeric value, whole or decimal.
BooleanTrue or false.
ListMultiple values on one attribute. Rendered as a comma-separated list on the profile page.

Use cases

  1. Map an incoming CRM field to the matching field key during attribute mapping, so the value lands on the reserved attribute instead of creating a duplicate custom one.
  2. Build a segment on an account attribute such as industry or employee count without defining anything first.
  3. Check the field key before a CSV import, so your header row matches and the column is recognised.
  4. Confirm the value type before using an attribute in a journey condition that expects a number.
  5. Audit which of the shipped attributes your sources actually populate, and fill the gaps deliberately rather than creating parallel custom attributes.

Where to go next

On this page