The preference center page allows your customers to see all the consent categories, including legitimate interests you had predefined in the project settings, and to unsubscribe from any of them if they choose to. The preference page should be available and embedded on your website, as the option to opt out is crucial in assessing customers 'consent' continued validity. It also ensures that your email deliverability rating remains high, as people only receive those emails that they prefer.

To see it, you should open the Privacy section -> Preference center

Use cases

• Allow users to manage their subscription & consent preferences

• Only send messages to customers based on their consent

• Allow to unsubscribe from all messaging in one click

• Customize your preference center branding

Where to start

• Managing the preference center