Journeys

Visually Create and Automate Personalized Workflows

Journeys that react to the same behavioral signals powering your experiments, personalization, and recommendations. Agent-triggered enrichment and autonomous optimization, not just another campaign builder. No separate orchestration tool needed.

Journey builder

Design journeys with precision

Build workflows with full control over triggers, branching, and logic.

Visual builder

Design journeys fast with an intuitive drag-and-drop canvas, with support for journey A/B testing.

Flexible triggers

Start flows based on behaviors, attributes, or agent signals, including agent-triggered enrichment blocks and research workflows.

Smart branching

Create multi-state paths that adapt to each user's actions in real time.

Journey design canvas

Automate with advanced controls

Control timing, logic, and sales routing with precision.

  • Time & wait controls

    Delay steps or wait until users meet specific conditions, with configurable deliverability windows and fallback timing rules.

  • Exit logic

    Automatically remove users when they meet journey goals, even across A/B variants and dynamically scored goal completions.

  • Lead routing

    Send qualified leads to sales instantly based on different logic and conditions.

Journey automation controls

Engage users across channels

Deliver contextual messages wherever users are active.

  • Built-in multi-channel messaging

    Email, SMS, Slack, push notifications, and webhooks - all native to the platform with built-in editors. No separate messaging tool to integrate.

  • Dynamic personalization

    Use AI snippets and real-time variables, enriched with Research Agent fields and updated CRM data.

  • Multi-touch campaigns

    Combine channels to build consistent, cross-platform journeys that adapt dynamically using enrichment and deliverability intelligence.

Multi-channel messaging

Optimize performance with analytics

Measure impact and refine your journeys with real-time data.

Journey analytics

Track entry, completion, and drop-off rates across steps, including detailed A/B analytics by journey variant and block performance.

Goal tracking

Monitor conversion events like purchases, upgrades, or demos booked across variant paths.

Block-level insights

Identify bottlenecks or underperforming journey blocks instantly.

Journey analytics

Orchestrate lifecycles with built-in data, AI, and messaging

See how agent-powered journeys replace your separate orchestration, messaging, and enrichment tools

Customer Journeys: Visualize and Automate