Journeys

Build AI-powered, omnichannel workflows that convert

With AI Coach, build omnichannel journeys on the fly. From onboarding to re-engagement, design and launch adaptive campaigns that personalize in real time and drive conversions.

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Simplify the way AI-powered customer journeys are created, optimized, and scaled

Personalized actions at scale

Auto-generate email, SMS, and in-app experiences with AI-generated content and timing.

AI-detected triggers

Identify churn risk, purchase intent, or lifecycle stage automatically — no manual rules needed.

Continuous optimization

Journeys learn from performance data and adjust dynamically — always getting smarter over time.

AI-powered customer journeys

Design journeys with precision

Build workflows with full control over triggers, branching, and logic.

Visual builder

Design journeys fast with an intuitive drag-and-drop canvas, with support for journey A/B testing.

Flexible triggers

Start flows based on behaviors, attributes, or agent signals, including agent-triggered enrichment blocks and research workflows.

Smart branching

Create multi-state paths that adapt to each user's actions in real time.

Journey design and precision

Automate with advanced controls

Control timing, logic, and sales routing with precision.

Time & wait controls

Delay steps or wait until users meet specific conditions, with configurable deliverability windows and fallback timing rules.

Lead routing

Pause journeys until users meet specific criteria, like completing a purchase or opening an email.

Exit logic

Automatically remove users when they meet journey goals, even across A/B variants and dynamically scored goal completions.

Advanced automation controls

Use AI agents to enrich, assign, and sync based on behavior

Agent-powered actions

Trigger tasks, research, or lead qualification based on user signals

CRM and attribute updates

Update CRM fields or enrich profiles mid-journey automatically using agent-collected data, enrichment fields, and behavior scoring.

Webhooks & data sync

Send data to external tools or trigger backend actions in real time.

AI agents enrichment and sync

Engage users across channels

Deliver contextual messages wherever users are active.

Omnichannel messaging

Send email, SMS, Slack, push notifications, or trigger webhooks – all in one flow, with built-in editors.

Dynamic personalization

Use AI snippets and real-time variables, enriched with Research Agent fields and updated CRM data.

Multi-touch campaigns

Combine channels to build consistent, cross-platform journeys that adapt dynamically using enrichment and deliverability intelligence.

Omnichannel engagement

Optimize performance with analytics

Measure impact and refine your journeys with real-time data.

Journey analytics

Track entry, completion, and drop-off rates across steps, including detailed A/B analytics by journey variant and block performance.

Goal tracking

Monitor conversion events like purchases, upgrades, or demos booked across variant paths.

Block-level insights

Identify bottlenecks or underperforming journey blocks instantly.

Journey analytics and optimization

Smarter workflows, better customer experiences

Journeys equips you with the tools to create, automate, and optimize workflows that adapt to every customer's behavior.

AI Coach auto-build

Describe what you want in plain language—AI Coach instantly creates the whole sequence with the personalized content.

Visual workflow builder

Drag and drop actions, triggers, and conditions into a canvas to build journeys quickly and intuitively.

AI-powered triggers

Let AI detect churn risk, purchase intent, or lifecycle stage and auto-start journeys at the right moment.

Agent-powered actions

Trigger tasks, research, or lead qualification automatically based on real-time user signals.

Predictive branching

Go beyond static Yes/No splits with AI that routes users based on likelihood to convert, upgrade, or churn.

Integrated messaging

Send emails, SMS, or notifications through connected platforms like SendGrid, Gmail, and Twilio.

CRM & attribute updates

Enrich profiles or update CRM fields mid-journey with agent-collected data, enrichment sources, and scoring.

Real-time optimization

Journeys continuously improve as AI analyzes performance data and adjusts timing, content, and paths dynamically.