Build journeys around what customers actually do.
Build email, SMS, push, Slack, and in-app journeys from one customer profile and trigger every step on live behavior.

Run every channel from one journey.
Send email, SMS, push, and Slack from the same flow, next to waits, branches, and webhooks.
- Send email through SendGrid, Amazon SES, or your own Gmail
- Add SMS, push, and Slack to the same campaign
- Reach anything else with a webhook step
Meet customers where they are.
A nudge or a video lands while someone is already using the thing you want them to use.
- Add in-app surfaces alongside email, SMS, push, and Slack
- Use the same entry and exit rules for both
- Trigger from the segment you already built
Let behavior start the next step.
Start a journey the second an event fires, with no list to import and no schedule to wait for.
- Fire on any product event, the moment it lands
- Skip the CSV upload and the list sync
- Drop the nightly run
Keep every journey tied to the customer.
Journeys, pages, reports, and the CRM all work off one customer record, so nothing is exported between them.
- Share one profile across every channel
- Pick up a segment change the same second it happens
- Remove the drift between two systems
Keep every journey focused.
Set entry and exit rules so nobody sits in two campaigns that say opposite things.
- Enroll someone once, or every time they qualify
- Include people who already matched, or only new ones
- Write the exit rule instead of leaving it implied
Let Blu build the journey for you.
Describe what you want, and Blu drafts the structure, then you change what you like and publish.
- Get a trigger, delays, and messages back as a draft
- Start from a welcome, win-back, or abandoned cart in one line
- Publish nothing until you have read it
Use cases built for the metrics that matter.
Three outcomes lifecycle teams measure from day one.

Wired into the toolsyour team already opens.
Slack, Stripe, Twilio, SendGrid, Gmail, Google Calendar, Firebase, Apache Kafka, AWS. Blu Agent operates them for you without a browser tab.
Teams love it
They stopped stitching tools andhired one system.
Frequently askedquestions.
Start from behavior, shape the journey, review the message, then send from one customer profile.
- It is, if the journey is all you have. A tree with fixed branches breaks when someone does something you did not plan for. A journey here sits on the same profile as your site, your app and your reports, so the branch reads what is true about the person right now rather than what was true when they entered. And you do not have to draw the tree yourself, because Blu will draft it from a sentence.
Your first journey, live this week.
Connect your sources, map your first lifecycle trigger, and send your first behaviorally driven message the same day. The agent runs the journey inside the branches and exit conditions you set.





