Personalization

Launch Personalized Experiences, Across Web and Mobile

Personalization powered by the same unified profile and segments that run your experiments and journeys. No separate audience sync. No data lag. No standalone personalization tool to manage.

Personalization platform

Launch personalized experiences effortlessly

Build and ship experiences without engineering bottlenecks.

No-code visual editor

Adjust banners, CTAs, and navigation elements with a simple editor.

Client-side experimentation

Run fast front-end tests with lightweight JavaScript.

Server-side personalization

Personalize pricing, logic, or API-driven content for deeper control.

Personalization editor

Reach the right audience, every time

Target by actions, context, and predictive signals.

  • Behavioral and contextual targeting

    Show experiences based on actions, preferences, location, or device.

  • Audience AI segmentation

    Group users using predictive signals, the same segments available in experiments, journeys, and recommendations across the platform.

  • Advanced URL targeting

    Set URL rules so experiences appear on the right pages, at the right time.

Audience targeting

See what works and improve

Track performance and iterate with clean measurement.

  • Conversion tracking

    Measure views, clicks, conversions, and conversion rates for each experience.

  • Lift analysis

    Compare against control groups to quantify incremental impact.

  • Trend analysis

    Visualize performance over time to find what keeps working.

Performance measurement

Run campaigns with precision

Control when experiences run and what gets shown first.

Flexible scheduling

Set timeframes, days, or hours so campaigns align with your calendar.

Custom triggers

Activate personalization based on events, lifecycle stages, or external triggers.

Experience prioritization

Rank experiences so the right content wins when users qualify for multiple.

Start personalizing every experience today

See how built-in personalization works with your experiments, journeys, and analytics. No separate tool needed.

AI Personalization Engine for Growth