Acquisition and retention are one connected motion. Personalizing the path before signup only pays off when the same system carries the user through onboarding afterward.
Anonymous traffic was not turning into registered users, and acquisition and retention were run as two separate problems. We ran Experiences on the anonymous visitor flow to put the right content and CTAs in front of each visitor, then handed new signups to automated Journeys for onboarding and deeper engagement.
455,396
users instrumented








