Launch Experiments Fast, Ship Winners Faster
Experiments run on the same unified profiles and segments that power your journeys and personalization. When a variant wins, roll it into a personalized experience. No export, no rebuild, no separate testing tool.
Launch experiments with ease
Manage all tests in one platform, from UI tweaks to deeper logic tests.
Unified testing platform
Run and compare experiments in one place, with consistent reporting.
Client-side experimentation
Ship front-end tests with lightweight JavaScript for quick UI optimization.
Server-side experimentation
Test pricing, recommendation logic, or API responses for deeper product changes.

Test with AI precision
Target the right users, split traffic cleanly, and learn faster.
Unified audience targeting
Target tests using the same behavioral segments that power your journeys and personalization. No separate audience sync.
Traffic allocation
Distribute traffic evenly, or prioritize key segments and variants.
Multi-page testing
Run experiments across flows like onboarding or checkout to understand the full path.
Make data-driven decisions with confidence
Use statistical methods that reduce noise and improve reliability.
CUPED variance reduction
Use historical data to shorten run time and improve signal quality.
Sequential testing for real-time insights
Monitor results continuously while controlling false-positive risk.
Confidence intervals and statistical significance
Validate impact with clear statistical output so decisions are easier to defend.
Simplify A/B testing with a streamlined interface
Create, launch, and monitor tests without friction.
Effortless setup
Create experiments and variants, allocate traffic, and launch in a few clicks.
No-code visual editor
Adjust visuals, layouts, and copy without code.
Real-time metrics
Track significance and performance as soon as tests go live.
Intempt AI