AI handles the testing. You keep the credit.
Create variations in seconds, target the right users, and track results with advanced analytics and statistics—all in one platform built for marketers.
Three reasons you'll never test the old way again
AI builds, the platform tests, and the data tells you exactly what works.
Move from idea to test in minutes
AI builds variations instantly, while client- and server-side testing let you run everything from quick UI tweaks to complex backend changes without waiting on devs.
Target precisely, test broadly
Reach the right audiences, control how traffic is split, and run experiments across full flows like onboarding or checkout—so you see the real impact, not just page-level results.
Decide with clarity and confidence
Built-in analytics, CUPED variance reduction, sequential testing, and real-time confidence intervals ensure every decision is grounded in evidence, not guesswork.
Launch experiments with ease
Run quick UI changes or deep logic tests in one place—no dev queue, no tool-switching, just experiments you control end-to-end.
Manage all tests in one place
Run both quick visual edits and deeper logic-based experiments from a single dashboard.
Run quick client-side tests
Adjust headlines, swap images, or test layouts with lightweight JavaScript—ideal for rapid UI optimizations without developer support.
Experiment with server-side logic
Test core product elements such as pricing models, checkout flows, or personalized content to measure impact at scale.
Build with AI, not code
From headlines to full layouts—AI Coach generates and customizes test-ready variations instantly
Instantly create test variations
With AI Coach, you can generate a full page variation or adjust a single element in seconds. Just describe what you want changed, and the editor takes care of the rest.
Drag-and-drop freedom
Move, edit, and style anything—content blocks, text, images, videos, buttons, carousels, or grids—without touching code. If you can drag and drop, you can test it.
Complete customization
Easily add forms, popups, or other widgets with pre-styled components. Save your most frequently used elements as snippets and apply them across multiple variations. Every element can be customized to match your test scenario.
Test with AI precision
Combine AI targeting, traffic control, and multi-page experiments to see which changes drive real growth.
Target audiences intelligently
Run experiments on specific user groups defined by behaviors, demographics, or AI-predicted segments.
Control traffic allocation
Choose how traffic is split—distribute evenly, customize by segment, or send more users to winning variations to accelerate conversions.
Run multi-page experiments
Test across entire flows such as checkout, onboarding, or account creation to measure impact on the complete user path.
Smarter reporting, clearer insights
Turn raw experiment data into stories you can act on.
Filter and break down results
Drill into your experiment outcomes by applying filters or segment breakdowns. See exactly how different audiences respond.
Spot trends over time
Track performance with time-series graphs for every variant. Identify lift patterns, conversion spikes, and choose from calculated attributes—like average order value or retention after 30 days—to uncover what actually drives conversion lift.
Real-time metrics
Monitor statistical significance and performance metrics as soon as tests go live.
Call winners with confidence
Advanced stats made simple for faster, more reliable experiments
Cut the noise, trust the signal
CUPED variance reduction taps into your historical data to smooth out randomness. Tests run shorter, insights arrive quicker, and you get to results that actually mean something.
Catch the win while it's happening
With sequential testing, you don't have to sit on your hands until the end of the experiment. Watch results unfold in real time and spot when a variation starts pulling ahead—without losing statistical rigor.
Call the winner without doubt
Confidence intervals and significance testing make it crystal clear when it's safe to act. See the probability that a variation is best, measure the lift against control, and move forward knowing the data has your back.
Experimentation has a new playbook
With AI guiding the work and the platform proving the results, testing becomes faster, smarter, and finally marketer-friendly.
AI variation builder
Describe a change and AI generates a test-ready variation instantly.
Drag-and-drop editor
Move, edit, and style any element—no code required.
Custom forms and widgets
Add popups, lead forms, and interactive elements directly into tests, fully customizable to fit any scenario.
AI targeting
Run experiments on precise segments using behavior, demographics, or AI predictions.
Traffic allocation
Split traffic evenly, customize by segment, or send more to winners.
Multi-page testing
Run experiments across full flows like onboarding, checkout, or account creation.
Advanced analytics
Filter, break down, and track time-series results to uncover real insights.
Decision-ready statistics
CUPED, sequential testing, and confidence intervals that ensure results you can trust.
Fullstack testing
Client-side speed + server-side depth in one place, empowering both marketers and product teams.
Unlock advanced growth tactics
Dive into a curated directory of use cases tailored to your industry. Filter by product, team, and lifecycle stage to discover advanced tactics that drive growth with GrowthOS.