Experiment

Launch Experiments Fast, Ship Winners Faster

Experiments run on the same unified profiles and segments that power your journeys and personalization. When a variant wins, roll it into a personalized experience. No export, no rebuild, no separate testing tool.

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Experiment platform

Launch experiments with ease

Manage all tests in one platform, from UI tweaks to deeper logic tests.

Unified testing platform

Run and compare experiments in one place, with consistent reporting.

Client-side experimentation

Ship front-end tests with lightweight JavaScript for quick UI optimization.

Server-side experimentation

Test pricing, recommendation logic, or API responses for deeper product changes.

Experiment dashboard

Test with AI precision

Target the right users, split traffic cleanly, and learn faster.

  • Unified audience targeting

    Target tests using the same behavioral segments that power your journeys and personalization. No separate audience sync.

  • Traffic allocation

    Distribute traffic evenly, or prioritize key segments and variants.

  • Multi-page testing

    Run experiments across flows like onboarding or checkout to understand the full path.

AI precision targeting

Make data-driven decisions with confidence

Use statistical methods that reduce noise and improve reliability.

  • CUPED variance reduction

    Use historical data to shorten run time and improve signal quality.

  • Sequential testing for real-time insights

    Monitor results continuously while controlling false-positive risk.

  • Confidence intervals and statistical significance

    Validate impact with clear statistical output so decisions are easier to defend.

Statistical confidence dashboard

Simplify A/B testing with a streamlined interface

Create, launch, and monitor tests without friction.

Effortless setup

Create experiments and variants, allocate traffic, and launch in a few clicks.

No-code visual editor

Adjust visuals, layouts, and copy without code.

Real-time metrics

Track significance and performance as soon as tests go live.

Test, learn, and personalize, all in one platform

See how built-in experimentation eliminates the gap between testing and activation

Experimentation Platform for Growth Teams