What is Product-Led Sales? Exploring Its Role in the Future of SaaS

The B2B SaaS landscape is experiencing a fundamental shift in how companies sell and grow. Gone are the days when aggressive sales teams alone could drive sustainable growth. Today's buyers want to experience products firsthand before making purchasing decisions.

What is Product-Led Sales? Exploring Its Role in the Future of SaaS
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A majority of B2B SaaS companies have already deployed a product-led growth motion, with 91% planning to increase their investment in PLG initiatives. (Source) In this guide, we will explore why you should consider adopting PLS as your preferred go-to-market (GTM) strategy and the opportunities as well as challenges associated with implementing it.

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