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Get enterprise sales growth with product-led efficiency
Find and prioritize  demand within your pipeline. Deliver sales reps and teams actionable account and contact behavior across the customer lifecycle with AI
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From❌funnels to 👍flywheels
Embrace the shift
 Marketing was responsible for finding interested buyers and qualifying leads (MQLs) that were then passed to sales. Once reviewed by the sales team, sales qualified leads (SQLs)  then run through a top-down sales motion with an enterprise buyer.
Product-led growth has changed the game rules. B2B buyers prefer to avoid being dragged into a sales funnel - they choose to evaluate and purchase the software via self-service. Funnel-based distinction between marketing, sales and product becomes blurred.
In 2022, only only 13% of MQLs convert into SQLs. Out of that small pool of SQLs, sales departments generally only close 6%. Marketers are busy focusing on traffic and leads. Sales care about SQLs and bookings. Product managers on feature adoption. Growth becomes a no-man’s land.
The best-run SaaS companies know.
It’s time to adapt to win ...
Monetize
From solo sales reps & marketers to cross-functional GTM teams
Growing the customer relationship is now a team sport, Marketers, Sellers and Service reps have to interoperate seamlessly
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Acquire
From top of funnel to the full customer lifecyle
Funnels use acquisition at their core, are inherently leaky and grow linearly at best. Acquiring customer is just the first step on the lifecycle  relationship
Retain
From one-time buyers to lifetime customers
Because the best relationships stay connected - across each step of the customer lifecycle. Net Dollar Retention and CAC Payback are the new black
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The key levers    of the growth flywheel     Â
The flywheel has compounding effect if you reach the  elite level of these KPIs
Look for elite PQL conversion rates
PQL conversion rate is the lifeblood for PLG SaaS companies seeking acquire new customers.
Median conversion rate for SaaS business closing PQLs is 25%, so 1 out of 4 leads convert to a paying customer.
Elite conversion rate is above 50%, which means that top SaaS companies convert every 2nd lead into a paying customer.
Conversion rate, PQL to paid account
Look for elite NDR rates
Net dollar retention  shows how much built-in growth momentum a company has. The greater net dollar retention your company has, the more efficient your growth will be.
Elite NDR for SaaS is 109% - reaching this threshold will mean that you are effectively monetizing  existing customer relationships and have a growing customer base.
Net Dollar Retention for $8-15M ARR SaaS business
Look for elite expansion rates
Retaining the customer is not enough - upselling them with upgrades and add-ons is key to sustain profitable growth.
Elite SaaS companies have 39% of expansion revenue gained over their ARR.
Split of ARR gained , $8-15M ARR SaaS business
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Begin the transformation from average to elite
Intempt’s  Growth OS is an all-in-one marketing suite that enables you to collect and activate data across all touchpoints so you can acquire, monetize and retain more customers.
Use cases for the Acquire stage
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Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.
How it works
Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.
Features used
- Predictive scoring
- Experiment
- Journeys
- Segmentation
Metrics that move
- 1-month buyer retention
- 1-week active user retention
Guides - get started
- Ultimate guide to predictive scoring
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Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.
How it works
Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.
Features used
- Predictive scoring
- Experiment
- Journeys
- Segmentation
Metrics that move
- 1-month buyer retention
- 1-week active user retention
Guides - get started
- Ultimate guide to predictive scoring
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cursus id rutrum lorem imperdiet.
Keep the pulse on the customers that may churn - ensure that they return by interrupting inactivity with personalized content to win-back their attention.
How it works
Create a predictive churn score to identify and target customers who are likely to disengage missing the next purchase. Next, create personalization-focused experiment targeted via created churn score to prevent attrition of customers who are  at risk.
Features used
- Predictive scoring
- Experiment
- Journeys
- Segmentation
Metrics that move
- 1-month buyer retention
- 1-week active user retention
Guides - get started
- Ultimate guide to predictive scoring
Acquire
Gain a 360° view of your customer by unifying the app, website, and CRM dataset to build a complete user profile. Uncover insights into their behavior, identify friction in their journey, and craft personalized website and in-app onboarding experiences
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METRICS
- Trial/sign-up conversion rate
- Time spent on page
- Customer acquisition cost (CAC)
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Use cases for the Acquire stage
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Retain
Build a habit with your product and make your users return to it. Use data-driven insights to improve your retention tactics, trigger in-product assist motions at the right moments, and prevent churn before customers end their subscriptions.
METRICS
- Activation rate
- Time-to-adoption rate
- Feature adoption rate
- Time to value (TTV)
- Daily active users
- Weekly active users
- Monthly active users
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Use cases for the Retain stage
Monetize
Transform free users into paid and paid into the premium. Use advanced prospecting tactics, conversion, upsell, and expansion playbooks to engage with your top opportunities. Automate account engagement with automated journey workflows.
METRICS
- MQL to PQL to EQLconversion Rate
- Average revenue per account (ARPA)
- Customer lifetime value
- Monthly recurring revenue (MRR)
- Net dollar retention (NDR)
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💡 How it works 💡
Drive growth and optimize operations with six key stages on initializing GrowthOS
👇
🎯 Discover
Identify, build and analyze audiences. Unify customer data across all digital and offline touchpoints and use it to identify your target leads & accounts.
•  Capture user and account level data, no matter the source
•  Build complex segmentation & targeting rules for each lead & account
•  Automatically uncover deeper segmentation opportunities with Fit & Activity scoring
•  Alert your team in real-time to important account milestones and key behavior changes
•  Build reports & dashboards to track your KPI progress
✨ Personalize
Personalize every interaction to deliver an optimal customer experience at scale across web, mobile and email.
•  Transform static content into personalized experiences
•  Personalize your website for each persona
•  Target users & accounts by affinity sitewide
•  Personalize journeys, not individual touchpoints
đź’¬ Engage
Set timely, automated triggering events based on real-time behavior to send timely emails when customers are most likely to subscribe, or are at high risk to churn and cancel subscription.
•  Orchestrate responsive, cross-channel experiences within a single interface
•  Track journey performance in real-time
•  Ensure consistent brand messaging across channels
đź”® Predict
Predict user-intent in real time with machine learning. Understand your customers better than ever before with an AIalgorithm that identifies subscription, upgrade or churn intent.
•  Choose the right path for each user across your consumer experiences
•  Create AI-powered audiences based on conversion goals and only target users who are most likely to impact KPIs
•  Enrich customer profiles with a range of predictive attributes
🛠️ Optimize
Experiment anywhere on your digital properties with great agility, more confidence and less risk
•  A/B test any experience on any channel
•  Move beyond A/B testing with sophisticated targeting
•  Improve performance with an agile statistical engine and CUPED variance reduction
•  Client- and server-side A/B testing together in one platform
HeadinCapture leads from a form and send a follow-up email + Slack notificationg
Follow up news leads after they submit a form on your website
Nudge customers to purchase again
Follow up with customers that have recently bought, and prompt them to purchase again.
Reach out to qualified leads who visit your pricing page
When a prospect visits your pricing page more than once, automatically send them a sales outreach.
Reactivation Loops
Measure your user activity and get them into an engagement loop with your product. identify and target only specific customer groups that will turn out to be most profitable for your business.
Trigger alerts for churning customers
Alert your sales team when a lead triggers a churn signal. Reduce the response time needed to reach out to leads who are qualified to be engaged.
Automate gated content engagement
Capture a gated content form, send new leads the content to download, and assign the leads
Start free trial
Transform every customer touchpoint into revenue today
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