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Personalized category upsells
Predict the categories that will maximize upsell opportunities for each user based on their previous usage and current behavior.
For:
E-commerce Managers
Increased average order value (AOV)
Customers are more likely to add more items to their cart by recommending additional relevant product categories.
Enhanced customer experience
Personalized recommendations make shopping more enjoyable and relevant for customers.
Higher conversion rates
Targeted upsells are more likely to convert than generic promotions.
Improved customer retention
Satisfied customers are more likely to return, boosting long-term loyalty.
How it works
- Create category-specific events
- Build the next best action model
- Create segments based on model output
- Set up personalized journeys
- Multiple journeys for different categories:
- Deploy personalizations
- Track performance with journey analytics
- Track performance with personalization analytics
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Features used
Metrics that move
- Increased average order value (AOV)
- Higher conversion rates from personalized upsell recommendations
- Improved customer retention rates
- Enhanced customer satisfaction through relevant recommendations
- Operational efficiency with automated upsell suggestions
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Guides - get started
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