Conversion optimization

Boost conversions with A/B testing intelligence

Test, learn, and continuously improve your online store to drive revenue growth with data-backed decisions

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Test smarter: Full-stack testing with Audience AI

GrowthOS combines client-side and server-side testing in one streamlined platform, giving you the flexibility to run quick visual changes or complex logic-based experiments without needing engineering support. Use CDP data and Audience AI to tailor tests precisely, verifying your hypotheses with a full-stack approach.

Client and server-side flexibility

Seamlessly switch between fast client-side adjustments and in-depth server-side tests for optimized performance.

Unified testing platform

Manage all tests in one place, combining ease of client-side edits with the power of server-side logic.

No-code visual editor

Make instant adjustments to colors, layouts, and copy for visual insights without coding.

Fast iteration

Rapidly build, launch, and refine experiments to quickly identify what drives conversions.

Targeted testing with AI-powered segmentation

With GrowthOS’s AI-based segmentation, you can go beyond generic testing and create highly personalized experiments that reach the right audience segments. Target new customers, loyal users, or those at risk of churn with experiments designed to maximize revenue impact and reveal deeper insights.

Smart segmentation

Develop tailored experiments for different user types, from first-time visitors to high-value customers.

Hypothesis-driven testing

Focus on meaningful hypotheses that uncover actionable insights for targeted improvements.

Revenue-focused optimization

Design experiments aimed at conversions and retention, prioritizing changes that make the biggest impact on your bottom line.

Keep optimizing faster with Stats engine

Speed up your A/B testing process and get reliable results faster with GrowthOS’s advanced testing framework. By combining the industry’s leading Mixture Sequential Probability Ratio Test (MSPRT) with CUPED variance reduction, GrowthOS lets you achieve statistical significance without long wait times. Experiment across checkout, product, and landing pages to continuously improve every step of the customer journey.

Rapid A/B testing

Get accurate results faster for critical site areas like checkout and product pages.

MSPRT and CUPED

Advanced statistical methods for faster, more reliable results.

Real-time learning

See test outcomes in real-time and make data-driven decisions on the fly.

Simplify A/B testing with a streamlined interface

GrowthOS makes A/B testing accessible and straightforward, focusing on essentials. With a streamlined interface, you can easily create experiments, set traffic allocation, and monitor results—all in real-time. Skip the setup hassles and focus on what matters most: optimizing your store for conversion.

Effortless setup

Create experiments and variants, allocate traffic, and launch with just a few clicks.

Real-time metrics

Monitor statistical significance and performance metrics as soon as tests go live.

User-friendly design

Essential CRO tools, minus the noise, for pros and beginners alike.

No-code visual editor

Quickly adjust visuals, layouts, and copy to test optimal configurations.

Unlock advanced growth tactics

Dive into a curated directory of use cases tailored to your industry. Filter by product, team, and lifecycle stage to discover advanced tactics that drive growth with GrowthOS.

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