Attributes are properties that help you define the specifics of an event, a user, or an account. Intempt has many attributes defined in its Data Model.

Attribute types

Attributes are properties that help you define the specifics of an event, a user, or an account. Intempt has many attributes defined in its Data Model.

Attribute type	Description
Event attributes	Describes the events that are tracked within your website or application.
User attributes	Information associated with a user, such as their name, email, and other information.
Account attributes	Information associated with a group of users, such as companies. Examples of account attributes are company name, domain name, deal size, etc.
Calculated attributes	A formula over one or more event-derived components (count, sum, average, min, max, or a value pulled from an event attribute).
RFM attributes	Scores a profile into one of 6 Recency/Frequency/Monetary segments based on purchase-like event data.
Qualify (Fit × Activity) attributes	A weighted profile-fit filter crossed with a weighted, time-decaying activity filter, producing a 0-100 score. Labeled "Qualify" in the UI.
Likelihood attributes	A trained model predicting the probability a profile performs a target event within a future window. Always displays as data type "Scored Tier."
Next Best Product attributes	A trained model predicting which catalog product a profile is most likely to engage with next.
Default attributes	Default attributes (for events and user attributes) are automatically collected and populated when using Intempt's client-side SDKs.
Reserved attributes	Intempt reserves certain attribute names (for events and user attributes) for special use cases, and these may or may not be automatically populated with values. The purpose of such Reserved attributes is for processing (e.g., event time stamping). Examples: timestamp, email, phone, name, and created.

AI-scored and calculated attribute types

The Attributes page's create menu groups five computed types under "AI Attribute Types" (each marked with a blu icon): Qualify, Calculate, Likelihood, Next Best Product, and RFM. These sit next to a separate "Manual Attribute Types" section (Text, Number, Date, Boolean) for fields with no computation, covered under Attributes.

RFM

RFM (Recency, Frequency, Monetary) scores a profile into one of 6 fixed behavioral segments based on purchase-like event data.

Field	Description
Object	User or Account.
Score segment	Limits which profiles get scored. Defaults to "All users" / "All accounts."
Time window	The lookback period for the recency/frequency/monetary calculation. Defaults to 30 days.
Recency	The event that marks a profile's most recent activity.
Frequency	The event counted to measure how often a profile is active.
Monetary	The event and its numeric attribute (for example, order amount) summed to measure spend.

All three tabs (Recency, Frequency, Monetary) require an event before the attribute can be created.

Segment	Description
Champions	Bought recently, buy often, and spend the most.
Regulars	Buy on a regular basis with solid frequency.
Promising	Recent customers with average frequency.
New Customers	Bought most recently but not often.
Needs Attention	Above average recency, frequency, and monetary.
At Risk	Spent big money and purchased often but long ago.

Use cases

Identify Champions for a VIP loyalty offer.
Re-engage At Risk high-value profiles with a win-back campaign before they churn.
Route New Customers into an onboarding journey based on their RFM segment.
Track how many profiles moved between segments after a campaign, using the attribute's Distribution tab.
Score only a subset of your base, for example one product line's purchasers, using the Score segment field.

Qualify (Fit × Activity)

Qualify crosses a weighted profile-fit filter with a weighted, time-decaying activity filter to produce a 0-100 score. It appears as "Qualify" in the UI.

Field	Description
Object	User or Account.
Score segment	Limits which profiles get scored. Defaults to "All users" / "All accounts."
Fit score	Profile-attribute filters only (events, segments, and consents aren't available here). Weight from 1-100%.
Activity score	Event filters only (attributes and segments aren't available here). Weight from 1-100%, with a decay percentage per N days.

Bucket	Fit + Activity level sum	Description
Ideal customers	6 or higher (High + High)	Great fit and highly engaged.
Strong	5	High on fit or activity.
Solid	4	Decent fit and engagement.
Developing	3	Weak on fit or activity.
Poor ICP fit	Below 3	Unlikely to convert.

Use cases

Score inbound leads by combining firmographic fit (industry, company size) with product usage activity.
Route Ideal customers into a high-touch sales or onboarding journey.
Exclude Poor ICP fit profiles from paid retargeting campaigns.
Use the Activity score's decay setting so engagement reflects recent behavior rather than lifetime activity.
Feed the Qualify bucket into a segment condition for sales routing rules.

Likelihood

Likelihood is a trained model that predicts the probability a profile performs a target event within a future window. It always displays as data type "Scored Tier."

Field	Description
Object	User or Account.
Predict event	The event the model is trained to predict. Required.
Prediction window	How far into the future the model predicts, in days, weeks, or months. Defaults to 30 days.
Score segment	Limits which profiles get scored. Defaults to "All users" / "All accounts."

📘 Good to know

The Model Metrics tab shows AUC ROC, a confusion matrix, Precision/Recall/F1, and feature importance for each trained model version, with a delta chip against the previous version.

Use cases

Predict which users are likely to convert in the next 30 days and target them with a conversion campaign.
Predict churn risk by scoring the likelihood of a cancellation event.
Compare model versions in the Model Metrics tab to confirm a retrain improved AUC ROC.
Score only trial users, using the Score segment field, to focus prediction on one lifecycle stage.
Use the feature importance list to see which behaviors drive the prediction.

Next Best Product

Next Best Product is a trained model that predicts which catalog product a profile is most likely to engage with next.

Field	Description
Object	User or Account.
Product filters	Include, Exclude, and Pin groups scoping which catalog products the model can recommend.
Score segment	Limits which profiles get scored. Defaults to "All users" / "All accounts."
Refresh cadence	Once, Daily, or Weekly.

Use cases

Personalize a product recommendation block with each profile's Next Best Product.
Exclude out-of-stock or discontinued items with the Exclude filter.
Pin a specific product, such as a new launch, so it always surfaces as a candidate.
Set a Daily refresh cadence so recommendations stay current as catalog and behavior change.
Compare Top-K Accuracy across model versions to confirm a retrain improved recommendation quality.

Calculate

Calculate builds an attribute from a formula over one or more event-derived components.

Aggregation	Needs an attribute?
Count	No.
Count unique of	Yes, string attributes only.
Sum of	Yes, numeric.
Average of	Yes, numeric.
Min of	Yes, numeric.
Max of	Yes, numeric.
Value from event attribute	Yes, numeric. Also shows an "Event matching order" picker (First event / Last event).

The formula defaults to A + B + ... for however many components you add, or you can write a custom expression using component letters, numbers, and + - * / ( ).

Use cases

Build a lifetime order value attribute by summing a purchase event's amount attribute.
Count how many times a profile triggered a specific event, using the Count aggregation.
Combine two components with a custom formula, for example average order value as (total spend) / (order count).
Use Count unique of to measure how many distinct products a profile has viewed.
Use Value from event attribute with First event to capture a profile's very first order amount.

Default attributes

Out of the box, Intempt provides a wealth of automatically captured events and attributes to help you quickly get started with analysis and targeting. Reference the platform-specific sections below for the full list of all of the autocaptured data available when you install Intempt.

📘 How does Intempt define a session?

A session is a period of activity from a single user in your app or website. It can include many pageviews or events. On web and Android, a session ends after 30 minutes of inactivity. On iOS, a session ends after 5 minutes of inactivity, regardless of whether the app's in the background or foreground.

Note that the default events and attributes aren’t modifiable.

JavaScript SDK

Events

Event	Definition
View page	This event is triggered every time a user opens a new page on your website.
Page leave	This event is recorded when a user leaves a page.
Click on	Capture this event every time a user clicks on a specific element, like buttons or links. It's crucial for understanding user behavior around key interactions on your site.
Change on	This event occurs whenever a user makes a change to a field in a form, such as selecting an option from a dropdown or toggling a switch. It helps track user preferences and input patterns.
Submit on	Triggered when a user submits a form, this event is vital for tracking conversions and understanding how effectively your forms lead to user actions.
Session start	This event marks the beginning of a user's session on your site.
Session end	Recorded when a user's session ends, either by closing the browser, expiring the session timeout, or manually logging out.

Session attributes

Attribute	Description	Example	User attribute
Session ID	Randomly generated ID used to identify Intempt user session	5801636456131197975	false
Referrer	Webpage that linked to your site and initiated the session. If the user navigated directly...	<https://google.com/>	true
Full referrer	Like "Referrer", but also contains the protocol, port, and path if they exist	<https://www.google.com/search?q=handmade+leather+wallets>	true
UTM source	UTM parameter attributing the source for the user's session	newsletter, email, Google	true
UTM medium	UTM parameter attributing the medium for the user's session	social, display, cpm, ppc, cpc, organic, affiliate, email...	true
UTM term	UTM parameter attributing the keyword for the user's session	running+shoes, luxury+car+rentals, organic+dog+food	true
UTM content	UTM parameter attributing the campaign content for the user's session	sidebar_banner, footer_link, header_button, textlink_article	true
UTM campaign	UTM parameter attributing the campaign for the user's session	Spring_Sale_2024, Newsletter_March_2024, Product_Launch_Q2...	true
Source	Where this event came from - which Intempt snippet or SDK the data was captured by	web	false
Landing page query	Query parameters of the first page of the user's session	?utm_source=Google&utm_medium=CPC&utm_campaign=sell&utm_t...	false
Landing page hash	Hash route of the first page of the user's session	# install for help.intempt.com/docs#install	false
Landing page	First page of the user's session	https://www.google.com/url?q=https://eventsnearyou.lovable.app/&sa=D&source=docs&ust=1772717752833020&usg=AOvVaw3uZQkU2dNOlMal3ze9kagE	true
Browser	User's browser name	Chrome 122.0.6261	true
Device type	User's device type - "Mobile", "Tablet", or "Desktop"	Desktop	true
Platform	User's operating system name	Mac OS X 12.5.1	true
IP address	User's IP address	78.56.199.152	true
Country	User's country location as determined by IP address	Lithuania	true
Region	User's region as determined by IP address	Vilnius	true
City	User's city as determined by IP address	Vilnius	true
Session duration (seconds)	The duration between the "Session Start" and the "Session End" events in seconds	1542	false
Session Event Count	The number of events during a session	15	false
Session End Event Name	The original event name that triggered the Session End event	purchase	false

Pageview attributes

Attribute	Description	Example	User attribute
URL	Full page URL	<https://www.intempt.com/>	false
Domain	Website domain, including subdomain	app.intempt.com	false
Query	Query parameters of the URL, e.g., ?utm_id=1234 for intempt.com?utm_id=1234	?utm_source=Google&utm_medium=CPC&utm_campaign=sell=	false
Path	Path of the URL following the domain pointing to a specific page, e.g., /company	/company	false
Window width	Width of the user's screen in pixels	1920	false
Hash	Hash route of the first page of the user's session	# install for help.intempt.com/docs#install	false
Title	Title of the page	Intempt	false
Previous page	The previous page visited in this session	/	false

Event attributes

Attribute	Description	Example	User attribute
Href	href property of the link - primarily used for clicks and anchor tags	/company	false
Target tag	Tag name of the event target's DOM element	INPUT, DIV, or A	false
Target ID	ID of the event target's DOM element, e.g.	# login	false
Target class	Class name of the event target's DOM element	primary-btn	false
Target text	Text of the event target	Sign up	false
Hierarchy	Full hierarchy of the event target	div#Navbar.navbar.w-nav[data-collapse=medium][data-easing2=ease][data-...	false

iOS SDK

Events

Event	Definition
Touch	Recorded when a user taps or touches a UI control, such as buttons, sliders, or any interactive elements.
View Screen	Captured every time a user views a screen within the app. Useful for tracking navigation and screen engagement.
Leave Screen	Logged when a user exits a screen, useful for understanding user flows and potential interface issues.
Action	Triggered by an interaction like submitting a form or clicking a link, helps identify effective calls-to-action.
Edit Field	Captures changes made to a form field (change recorded, not the text value), useful for form interaction data.
App Install/Upgrade	Tracks app installations or upgrades, capturing version and build details, key for understanding adoption rates.
Session start	Logs the start of a new user session, essential for analyzing session frequency and engagement.
Session end	Recorded after 5 minutes of inactivity, whether in background or foreground, for session length analysis.

Session attributes

Attribute	Description	Example	User attribute
Session ID	Randomly generated ID used to identify Intempt user session	5801636456131197975	false
Source	Where this event came from - which Intempt snippet or SDK the data was captured by: either Web, iOS or NodeJS.	web, iOS	false
Device	User’s device name	iPhone	false
Device type	User's device type - "Mobile", "Tablet", or "Desktop"	Desktop	true
Platform	User's operating system name	Mac OS X 12.5.1	true
Country	User's country location as determined by IP address	Lithuania	true
Region	User's region as determined by IP address	Vilnius	true
City	User's city as determined by IP address	Vilnius	true
iOS vendor ID	A unique identifier provided by Apple used to identify the device's vendor or maker.	6D92078A-8246-4BA4-AE5B-76104861E7DC	false
iOS advertiser ID	Advertising identifier for an iOS device. Set to all zeroes if the user has “Limit Ad Tracking” enabled	AEBE52E7-03EE-455A-B3C4-E57283966239	false
App name	The name of the application as it appears on the App Store and on the home screen of the device	MyFitnessApp	false
App identifier	A unique identifier for the app, usually in reverse DNS format, used by the system and services like notifications	com.mycompany.myfitnessapp	false
App version	Version of the app	1.4.2	false
Session Start Event Name	The original event name that triggered the Session End event.	purchase	false

Pageview (screen) attributes

Attribute	Description	Example	Attribute
ViewController	The name of the view controller class within the app's code that manages a portion of the user interface	UserProfileViewController	false
ViewController accessibilityIdentifier	A developer-assigned identifier used in UI tests to find and interact with the UI elements	userProfileScreen	false
ViewController accessibilityLabel	Used by accessibility features (like VoiceOver) to describe the purpose or content of the screen or UI element to users with visual impairments	User Profile Screen	false

Event attributes

Attribute	Description	Example	Attribute
Action method	Name of the action method triggered by the event	loginButtonWasPressed	false
Target text	The text of the event target	Add to cart	false
Target view class	Class name of an iOS action’s target	UITableCellView	false
Target view name	The instance variable name of an iOS action’s target	loginButtonView	false
Target accessibility identifier	A developer-assigned identifier used to find and interact with UI elements during UI testing. It's unique within...	loginButton	false
Target accessibilityLabel	A label used by accessibility features (like VoiceOver) to describe a UI element to users with visual impairments	Login Button	false
Hierarchy	Represents the path through the app's view hierarchy to reach a specific element	MainView > LoginForm > loginButton	false
Previous version code	A numerical value representing the version of the app that was previously installed on the device	103	false
Previous build type	Describes the type of build (e.g., Alpha, Beta, Release) for the previous version	Beta	false
Current version code	A numerical value representing the current version of the app. This increments with each new update or release	104	false
Current build type	Build type of newly upgraded application package	Release	false
Is upgrade	True if this was an upgrade, false if this was an install or downgrade	true	false
App visibility state	Describes whether the app is currently in the foreground or background. Absence of a value indicates an unknown...	Foreground	false

Reserved attributes

Users

User attribute	Description
Name	Who matches the name value you specify. First name and last name are treated as a single value.
First name	Who match any part of a first name value only.
Last name	Who matches any part of a last name value only.
Email	Who matches the email address value you specify.
Phone number	Who match the phone number value you specify.
City	Who match the city value you specify.
Region	Who matches the region value you specify.
Postal code	Who matches the postal code value you specify.
Country	Who match the country value you specify.
Created	Date when the user was created
First seen	Whose first interaction was on the relative or absolute date you specify.
Last seen	Whose last interaction was on the relative or absolute date you specify.
Initial UTM campaign source	Who matches the initial UTM campaign source value you specify.
Initial UTM campaign name	Who matches the initial UTM campaign name value you specify.
Initial UTM campaign medium	Who matches the initial UTM campaign medium value you specify.
Initial UTM campaign content	Who matches the initial UTM campaign content value you specify.
Initial UTM campaign term	Who matches the initial UTM campaign term value you specify.
Initial Referrer	Referring URL when the user first arrived on your site. Defaults to "$direct" if the user is not referred.
Initial Referring Domain	Referring domain at first arrival.

Accounts

Account attribute	Description
Account name	Who are linked to the account name you specify.
Industry	Who are linked to the account that has the industry value you specify.
Employees	Who are linked to the account with the number of employees you specify.
Website	Who is linked to the account that has the website value you specify.
City	Who are linked to the account that has the city value you specify.
Region	Who are linked to the account that has the region value you specify.
Postal code	Who are linked to the account that has the postal code value you specify.
Country	Who are linked to the account that has the country value you specify.
Created	Who is linked to the account record that was created.
First seen	Who have the first seen value you specify and are linked to an account.
Last seen	Who has the last seen value you specify and is linked to an account.

Attribute reference

Attribute types

AI-scored and calculated attribute types

RFM

Qualify (Fit × Activity)

Likelihood

Next Best Product

Calculate

Default attributes

📘 How does Intempt define a session?

JavaScript SDK

Events

Session attributes

Pageview attributes

Event attributes

iOS SDK

Events

Session attributes

Pageview (screen) attributes

Event attributes

Reserved attributes

Users

Accounts

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