Overview

Avatars, Poses, Scenes, and Design Systems are Brand Kit's four asset libraries, and all four are generated the same way: through Blu Chat. Open any of the four pages, describe what you want, and Blu builds the asset directly into that library. There's no separate generation form. Blu Chat is the generation flow.

This article covers the chat mechanics shared across all four pages: how each page connects to Blu, what "Generate with AI" and "Upload file" actually do, and how remixing and regenerating work once an asset exists.

How it works

Every page pins its own Blu Chat channel

When you open Avatars, Poses, Scenes, or Design Systems, that page pins Blu Chat to a channel dedicated to its asset type. Any message you send while the page is open, or while an asset from that page is open in its detail view, is routed to the skill for that asset type: avatar, pose, scene, or brand design. You don't need to tell Blu which kind of asset you mean. The page you're on already sets that.

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1. New menu. Opens with "Generate with AI" and "Upload file" options for the current asset type.
2. Custom tile. A dedicated tile in the grid (labeled "Custom avatar," "Custom pose," "Custom scene," or "Custom design system") that opens Blu Chat with a starting prompt already typed in, ready for you to describe what you want.
3. Chat panel. Docked open on the right. Whatever you type here is scoped to the asset type for the page you're on.

Generate with AI, Upload file, and From scratch

Every asset library's "New" menu opens Blu Chat, but the second option differs slightly by asset type:

Uploading a file attaches it to a ready-to-send chat message (for example, "Create a brand character from the attached file"). You can edit that message before sending it.

Editing and remixing what Blu made

Every asset library ships with built-in presets alongside anything you generate. Presets are read-only. Opening one shows a "Remix" action instead of edit controls; remixing duplicates the preset into a new custom asset you can then edit or ask Blu to change.

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The name Blu gives a remix depends on the asset type. Avatars, Poses, and Scenes name the copy <Name> (Custom). Design Systems name it <Name> (Remix). Either way, the original preset is untouched.

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1. Detail header. Shows the asset name, a badge marking it built-in or custom, and Remix (presets only) or Delete (custom assets only).
2. Chat panel. Stays scoped to this specific asset while its detail view is open, so follow-up messages edit it instead of creating something new.

Once an asset is open, you can ask Blu to change specific things about it instead of starting over:

• On an avatar, ask Blu to regenerate just the main reference image (this also re-renders every other image, since a new main implies a new face) or add a new render for a specific expression or setting.
• On a pose or a scene, ask Blu to regenerate the reference image with the current settings after you've changed something.

Design Systems don't have a regenerate-image action. A design system is a set of colors, type, and styling rules rather than a single rendered photo, so changes there go through its own editor and chat, not an image regeneration step.

Getting started

Generate an avatar

1. Go to Avatars.
2. Click New → Generate with AI, or click the Custom avatar tile to start with a pre-filled prompt.
3. Describe the character: appearance, gender, age range, ethnicity, wardrobe, and the vertical you're shooting for.
4. Blu returns a model brief and four reference images: main reference, three-quarter, full body, and product-in-hand.
5. Ask Blu to regenerate the main image or add more renders if you need a different expression or setting.

Generate a pose

1. Go to Poses.
2. Click New → Generate with AI to describe a pose, or From scratch if you already know the exact body language, framing, and direction you want.
3. Blu returns a pose with its framing, direction, and energy set, plus a reference image.
4. To adjust an existing custom pose instead of creating a new one, open it and edit its fields inline. Editing patches the pose directly.

Generate a scene

1. Go to Scenes.
2. Click New → Generate with AI, or upload a file describing the studio setup you want.
3. Describe the lighting, camera, background, and mood. You can also specify a pose to shoot in, since a scene's configuration includes lighting, camera, background, surface, color palette, style, film type, scene, and pose together.
4. Blu returns a scene composition and a reference image.

Generate a design system

1. Go to Design Systems.
2. Click New → Generate with AI and describe your brand's colors and typography, or upload an existing DESIGN.md file.
3. Blu returns a design system record: color theme, palette, and an overview description.
4. Open it to review or edit the colors and typography directly in the design system editor.

Use cases

1. Consistent character across a campaign. Generate one avatar, then ask Blu for additional renders (a new setting, a new expression) instead of generating a new character each time, so the face and body stay consistent across every asset.
2. Matching a pose to a vertical. Remix a preset pose or describe a new one when the shot calls for body language specific to your vertical, such as apparel, beauty, or fitness.
3. Building a full shot in one request. Describe lighting, camera, background, and pose together when generating a Scene, instead of creating each piece separately.
4. Starting from a brief instead of a blank chat. Upload a .md, .txt, or .json file for an avatar or scene, or a DESIGN.md file for a design system, so Blu works from your existing brief.
5. Fixing one detail without starting over. Regenerate just an avatar's main image, or a scene's reference image, after a settings change, instead of generating the asset again from scratch.
6. Customizing a built-in preset. Remix any preset avatar, pose, scene, or design system into a custom copy, then edit only the fields that need to change.

Where to go next

• Blu Chat Overview
• Brand Kit Overview