Overview

Blu Chat is the conversational AI panel built into the Intempt console. Instead of clicking through forms, you describe what you want (a brand character, a journey update, an email) and Blu carries it out using the context of the page you're already on.

Blu is optional by design. Every core feature of Intempt, including CRM, journeys, experiments, dashboards, segments, and non-AI workflow steps, works fully without it. Creative generation (image, video, audio), AI-assisted analysis, and recipe runs are what draw on your AI credits.

How it works

A Blu Chat request isn't a single model call. It runs through three stages:

1. Planner. Reads your message and the page's context, then returns a plan: an ordered set of steps, a direct answer, or a clarifying question.

2. Executor. Runs each step through the skill assigned to it, one skill per content type, such as email, image, journey, or brand pose.

3. Reviewer. Scores the executor's output and can send it back for another pass before Blu shows you the result. This check doesn't run on every turn: most content types skip straight from Executor to reply, and simple edits always skip it since there's nothing new to review.

📘 Good to know

Planner, Executor, and Reviewer are separate model calls, each tuned for its job. Blu isn't one general-purpose chatbot answering every request the same way.

Where Blu Chat lives

Blu Chat is a docked panel, opened from the toggle button in the console header. Nine named channels connect the panel to specific pages so it already knows what you're working on. Eight are wired to a live page today:

• Journey details

• Brand Kit: design themes, characters, studios, and poses

• Brand ad creation in Creative Studio

• Content Builder

• Image Studio

A ninth channel, for push notifications, is defined in code but not yet connected to a page.

On every other page, Blu Chat still opens. It just adapts its starting prompt to where you are: asking about your data on analytics pages, about a record on CRM pages like Accounts, Deals, and Users, or about a meeting on the Meetings pages.

What Blu can create

Blu's skill system covers 19 content types, grouped by what they produce:

• Brand and creative: avatars, poses, scenes, brand designs, brand ads, images, video

• Messaging content: HTML and plain-text email, SMS, push, Slack, pages, plain text, JSON

• Journeys, meetings, and scheduling

• General product questions, answered from Intempt's own product reference

The composer also surfaces recipe-based action suggestions (pre-built, reusable actions) instead of a blank prompt.

Where to go next

• How Intempt works

• Brand Kit

• Creating a journey

• Glossary