Usage & Billing

Overview

Every Intempt bill has three parts:

1. A seat price, set by your plan tier (Free, Pro, Organization, or Enterprise).
2. Credits, included with every seat and spent on everything Intempt does for you: AI, messaging, personalization, delivery, and automation. One balance.
3. Storage, billed for the event and identified-user history you keep, by volume and retention window. This is the one usage meter outside credits.

One plan structure applies across every Intempt product: Data, Analytics, Design, Marketing, and Sales. There's no separate pricing model per product.

📘 Good to know

Your plan, credits, and usage-based charges are all managed from Settings > Billing. See Managing billing and credits for where to change tier, buy credits, raise a usage limit, and pay. This article is the reference for how those charges work. For a live view of your organization's own subscription revenue metrics (a different thing, see below), use the Subscription board under Analytics.

Billing models

There are two ways to buy, and they are independent of your plan tier: any paid tier (Pro, Organization, or Enterprise) can be on either one. The model sets how you pay and how your usage settles, not which features you get.

Any organization can ask for Commitment (invoice) billing. It is arranged from an order form, never through the self-serve checkout, so there is no card on file for it. AI credits are granted monthly on both models, not all at once. See intempt.com/pricing for current rates.

Upgrades take effect immediately and the price difference is prorated. Downgrades take effect at the end of your current billing period, you keep paid features until then.

Plans

Current prices for every plan, monthly and annual, are on intempt.com/pricing.

Seat prices and the exact credit allocation for each plan are on intempt.com/pricing. Enterprise is a fixed per-seat price, not a custom quote. You pay for SSO, SCIM, and compliance features, not for being on a negotiated contract.

Free

• All product areas included in basic mode, with meter caps (rule-based segments, pre-built dashboards, simple A/B tests, basic pipeline, workflows, sequences, scheduling).
• A monthly allowance of events and identified events (your storage), kept for a short retention window.
• AI, messaging, personalization, delivery, and automation all draw from your weekly credits.
• No credit card required, no time limit.

Pro

• Custom metrics, custom experiment metrics, and RFM scoring.
• Send from your own domain, no Intempt branding.
• Unlimited workflows, sequences, event types, and segments.

Organization

• Multivariate testing, holdout groups, and statistical guardrails (CUPED).
• Predictive attributes, Next Best Product, and full funnel attribution.
• Approval workflows and shared libraries across teams.

Enterprise

• SSO, SCIM, SOC 2, and ISO 27001 support.
• Multi-org and white-label support with per-brand domains.
• Dedicated CSM and deliverability tools.
• Bring your own AI model keys: run AI on your own provider account and pay only the platform portion of each credit.

Credits

Credits are the unit for the work Intempt does: AI (Blu chat, content generation, transcription, image and video, enrichment), plus messaging, personalization, delivery, and automation. Every seat includes a monthly (or, on Free, weekly) credit allocation.

Credit pools and expiry

Credits live in four pools: Bonus, Monthly, AI Pass, and Top-Up. They're spent soonest-expiring first, so the perishable ones burn before the durable ones.

Only Top-Up credits carry over. Monthly, AI Pass, and the Free weekly bonus are use-it-or-lose-it. See Credits & expiration for the full expiry table, the spend order, the Free plan's 12-month grant limit, and how mid-cycle plan changes are handled.

All plans, including Free, run the same AI pipeline. Credit quantity is the only gate, there are no premium-only models or operations reserved for paid tiers.

AI Pass (optional add-on)

AI Pass is a credit subscription that stacks on top of any plan's included credits. It comes in five tiers, XS to XL, each a larger monthly credit allocation. The credits per tier and the monthly and annual prices are on intempt.com/pricing.

Top-up packs

One-time, non-recurring credit purchases.

Packs come in several sizes; the credits per pack and the prices are on intempt.com/pricing.

What credits buy

Credit cost varies by operation complexity (the model used and how much it processes), so there are no fixed line-item prices. Lighter tasks, like validating an email address or drafting a short reply, draw a few credits. Heavier ones, like transcribing a meeting, building a full journey, or generating a video, draw more. The cost always tracks the real work behind the task.

Messaging, impressions, and delivery

Sending email, SMS, and push, showing experiences and recommendations, and delivering events all draw from your credits at a flat credit rate per unit. They are not separate meters; they come out of the one balance alongside AI.

Each has a free monthly inclusion on every plan; past it, each unit draws credits.

The free inclusion for each and the per-unit rate past it are on intempt.com/pricing. SMS carrier cost is the one third-party charge billed outside credits.

Events and identified events

Events are billed on two meters of their own, one per source type:

Each meter keeps data for its own window, set in Settings > Billing > Data retention, and the window sets its rate. See Data retention for how the windows work, What a source collects for the two source types, and the pricing page for current rates.

Cancellation

You can cancel from your plan settings. Canceling switches your subscription back to the Free tier. Your account and data stay intact, and nothing is deleted. See Managing billing and credits for where to do it.

Use cases

1. Solo founder validating an idea. Free plan, 1 seat: full product access in basic mode, a monthly event allowance, and a weekly credit refresh, no credit card needed.
2. Small team that hit the 3-seat Free cap. Move to Pro for unlimited seats, with a monthly per-seat credit allocation instead of the weekly bonus.
3. Sending marketing email from your own domain. Requires Pro or higher, Free sends are Intempt-branded.
4. Running a multivariate experiment or a holdout group. Requires Organization, these aren't available on Free or Pro.
5. Team wants a shared credit pool with approval controls before a journey goes live. Organization adds approval workflows and shared libraries on top of the higher credit allocation.
6. Enterprise buyer needs SSO, SCIM, and a signed DPA. Enterprise is still a fixed per-seat price, not a custom quote, plus dedicated support.
7. Heavy AI usage that outpaces the plan's monthly credits. Add AI Pass (from its smallest tier) instead of upgrading seats, it stacks on any plan.
8. One-off spike in AI usage this month only. Buy a one-time top-up pack rather than committing to a recurring AI Pass tier.
9. High-volume sender past the free inclusion. Email, SMS, and push sends draw from credits beyond the free monthly inclusion, at a flat credit rate per unit.
10. Downgrading after a busy quarter. The downgrade takes effect at the end of the current billing period, paid features stay active until then.

Where to go next

• Savings Plan: commitment billing, the alternative to pay-as-you-go.
• Intempt Collective: the partner program for referring teams, publishing recipes, and running Intempt for clients.
• Subscription analytics: the analytics board that tracks your organization's own subscription revenue, a different surface from this article.
• Access management: how organization and project roles control who can be invited as a seat.
• Organizations & projects: how organizations and projects structure your account.
• Glossary: definitions for Credit and other platform terms.