Usage & Billing
How Intempt bills your organization: per-seat plans, included AI credits, and usage-based meters for events, experiences, recommendations, and sends.
Overview
Every Intempt bill has three parts:
- A seat price, set by your plan tier (Free, Pro, Organization, or Enterprise).
- AI credits, included with every seat and spent on AI operations (Blu chat, content generation, transcription, enrichment, and more).
- Usage-based meters, billed on top of your plan for volume that exceeds your free monthly inclusion (analytics events, experience and recommendation impressions, and email/SMS/push sends).
One plan structure applies across every Intempt product, marketing, sales, analytics, and design. There's no separate pricing model per product.
📘 Good to know
There's no dedicated billing management screen in the product yet. This article is the current reference for how your plan, credits, and usage-based charges work. For a live view of your organization's own subscription revenue metrics (a different thing, see below), use the Subscription board under Analytics.
Billing cycles
| Cycle | How it works |
|---|---|
| Monthly | Billed once per month for your seat count on that plan's monthly rate. |
| Annual | Prepay 12 months at a 20% lower per-seat rate. AI credits are still granted monthly, not all at once. |
Upgrades take effect immediately and the price difference is prorated. Downgrades take effect at the end of your current billing period, you keep paid features until then.
Plans
| Plan | Price (monthly) | Price (annual) | Seats | AI credits |
|---|---|---|---|---|
| Free | $0/seat/mo | $0 | Up to 3 seats, 1 project | 15/week per seat + 75 one-time signup bonus |
| Pro | $24/seat/mo | $19.20/seat/mo | Unlimited | 250/seat/mo |
| Organization | $49/seat/mo | $39.20/seat/mo | Unlimited | 600/seat/mo |
| Enterprise | $99/seat/mo | $79.20/seat/mo | Unlimited | 1,500/seat/mo |
Enterprise is a fixed per-seat price, not a custom quote. You pay for SSO, SCIM, and compliance features, not for being on a negotiated contract.
Free
- All product areas included in basic mode, with meter caps (rule-based segments, pre-built dashboards, simple A/B tests, basic pipeline, workflows, sequences, scheduling).
- 100K analytics events, 1K experience impressions, and 1K recommendation impressions included per month.
- Email, SMS, and push sends are pay-as-you-go, no bundled volume.
- No credit card required, no time limit.
Pro
- Custom metrics, custom experiment metrics, and RFM scoring.
- Send from your own domain, no Intempt branding.
- Unlimited workflows, sequences, event types, and segments.
Organization
- Multivariate testing, holdout groups, and statistical guardrails (CUPED).
- Predictive attributes, Next Best Product, and full funnel attribution.
- Approval workflows and shared libraries across teams.
Enterprise
- SSO, SCIM, SOC 2, and ISO 27001 support.
- Multi-org and white-label support with per-brand domains.
- Dedicated CSM and deliverability tools.
AI credits
Credits are the unit of AI resource consumption: Blu chat turns, content generation, transcription, image and video generation, and data enrichment lookups. Every seat includes a monthly (or, on Free, weekly) credit allocation.
Credit pools and expiry
Credits live in four pools: Bonus, Monthly, AI Pass, and Top-Up. They're spent soonest-expiring first, so the perishable ones burn before the durable ones.
Only Top-Up credits carry over. Monthly, AI Pass, and the Free weekly bonus are use-it-or-lose-it. See Credits & expiration for the full expiry table, the spend order, the Free plan's 12-month grant limit, and how mid-cycle plan changes are handled.
All plans, including Free, run the same AI pipeline. Credit quantity is the only gate, there are no premium-only models or operations reserved for paid tiers.
AI Pass (optional add-on)
AI Pass is a credit subscription that stacks on top of any plan's included credits.
| Tier | Credits/mo | Monthly | Annual (20% off) | Per credit |
|---|---|---|---|---|
| Starter | 500 | $55 | $44/mo | $0.11 |
| Growth | 1,000 | $100 | $80/mo | $0.10 |
| Scale | 2,500 | $225 | $180/mo | $0.09 |
| Business | 5,000 | $400 | $320/mo | $0.08 |
| Enterprise | 10,000 | $700 | $560/mo | $0.07 |
Top-up packs
One-time, non-recurring credit purchases.
| Credits | Price | Per credit |
|---|---|---|
| 50 | $7.50 | $0.15 |
| 100 | $14.00 | $0.14 |
| 500 | $65.00 | $0.13 |
| 1,000 | $120.00 | $0.12 |
What credits buy
Credit cost varies by operation complexity (the model used and how much it processes), so these are representative costs for common tasks, not fixed line-item prices:
| Task | Credits |
|---|---|
| Validate an email address | 1 |
| Generate a product image | 2 |
| Draft an SMS or Slack reply | 5 |
| Summarize a document | 5 |
| Ask an agent to write copy or analyze data | 10 |
| Generate a meeting summary | 10 |
| Create a 5-second video | 10 |
| Build a full journey or page | 15 |
| Transcribe a 30-minute meeting | 30 |
| Build a full HTML email campaign | 40 |
Usage-based sends and volume
Beyond your plan's free monthly inclusion, these meters are billed per 1,000 units at a graduated (bracket) rate, the rate per unit drops as volume grows.
| Meter | Free inclusion (per month, all plans) | Starting rate beyond inclusion |
|---|---|---|
| Analytics events | 100K | $0.40 / 1K |
| Experience impressions | 1K | $1.00 / 1K |
| Recommendation impressions | 1K | $0.80 / 1K |
| Email sends | 10K | $0.80 / 1K |
| SMS sends | 1K | $3.00 / 1K (platform fee; Twilio carrier cost billed separately) |
| Push + in-app sends | 1K | $2.50 / 1K |
Usage meters are billed monthly in arrears, on top of your seat price, regardless of plan tier.
Cancellation
There's no self-serve cancellation flow in the product yet. Canceling reverts your subscription to the Free tier, your account and data stay intact, nothing is deleted.
Use cases
- Solo founder validating an idea. Free plan, 1 seat: full product access in basic mode, 100K events/mo, and a weekly credit refresh, no credit card needed.
- Small team that hit the 3-seat Free cap. Move to Pro for unlimited seats at $24/seat/mo, with 250 credits/seat/mo instead of the weekly bonus.
- Sending marketing email from your own domain. Requires Pro or higher, Free sends are Intempt-branded.
- Running a multivariate experiment or a holdout group. Requires Organization, these aren't available on Free or Pro.
- Team wants a shared credit pool with approval controls before a journey goes live. Organization adds approval workflows and shared libraries on top of the higher credit allocation.
- Enterprise buyer needs SSO, SCIM, and a signed DPA. Enterprise is still a fixed $99/seat/mo, not a custom quote, plus dedicated support.
- Heavy AI usage that outpaces the plan's monthly credits. Add AI Pass (from 500 credits/mo at $55) instead of upgrading seats, it stacks on any plan.
- One-off spike in AI usage this month only. Buy a one-time top-up pack rather than committing to a recurring AI Pass tier.
- High-volume sender past the free inclusion. Email, SMS, and push sends bill per 1,000 beyond the free monthly cap, at a rate that drops as volume increases.
- Downgrading after a busy quarter. The downgrade takes effect at the end of the current billing period, paid features stay active until then.
Where to go next
- Subscription & Billing Overview: the analytics board that tracks your organization's own subscription revenue, a different surface from this article.
- Access management: how organization and project roles control who can be invited as a seat.
- Organizations & projects: how organizations and projects structure your account.
- Glossary: definitions for Credit and other platform terms.