Analytics
Analytics turns the events you track into reports and dashboards: build Insights, Funnel, and Retention reports on user or account behavior, then combine them onto a dashboard to monitor your KPIs.
Overview
Analytics is where tracked events become reports and dashboards. A report answers one question about behavior, an Insights trend, a Funnel conversion, or a Retention curve, and a dashboard brings several reports (plus journey results, experience results, and notes) together on one board so you can monitor them at a glance.
Go to Analytics in the sidebar. Reports and dashboards live in the same list: select New report to build an Insights, Funnel, or Retention report, or New dashboard to start a board.
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Screenshot of the Analytics list hasn't been captured yet.
Use cases
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Activation tracking. Build a WAU or frequency Insights report to see how often users get value after signing up.
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Drop-off analysis. Build a Funnel report across your signup or checkout steps to find where users abandon before converting.
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Engagement measurement. Build a Retention report to see how many users come back and repeat a key action after their first interaction.
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Account-level trends (B2B). Switch an Insights report's profile to Accounts to see how companies, not just individuals, interact with your product.
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Cross-device behavior. Use Insights breakdowns to see how the same customer's actions differ across devices.
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KPI monitoring. Add your key reports to a dashboard, set a shared date range, and check it regularly instead of rebuilding the same charts.
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Experiment results monitoring. Add an experience's results to a dashboard to track its performance alongside the rest of your metrics.
Types of reports
| Report type | What it measures |
|---|---|
| Insights | Trends and distributions for events or segments, at the user or account level, with breakdowns, filters, and formulas. |
| Funnel | The number of users who move from one event to the next across a sequence, and where they drop off. |
| Retention | How many users return and repeat an event after their first interaction, grouped by day, week, or month. |
Dashboards
A dashboard is a customizable board where you place reports, journey results, experience results, and text notes so you can track what matters at a glance. Every widget shares the same date range, and you can arrange, resize, and edit each one independently.
Where to go next
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Reports for a closer look at report types and how to start one.
Web personalizations
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Building Your First Dashboard
A dashboard brings together reports, journey results, experience results, and text notes on one board, all filterable by a shared date range.