Your Funnel Lives in Five Different Tools. Your Analytics Should Live in One.
Product-led growth means data from everywhere—Stripe for payments, Mixpanel for web, mobile SDKs for iOS and Android, and your own servers. We join it all into one customer profile so you can finally see the complete picture from first browse to expansion revenue.
See Unified PLG Analytics in Action
Watch how one dashboard replaces five tools to show the full journey from browse to expansion revenue.
Chapter One
The Data Reality
Your PLG funnel is spread across five or more tools. Stripe has your payments. Mixpanel has your web events. iOS and Android SDKs capture mobile sessions. Your servers log backend events. And no single dashboard shows the complete journey from website browse to expansion revenue.
Connected data sources
Sync Stripe, Mixpanel, iOS, Android, and server APIs so every event shares the same customer context.
Unified profiles and accounts
Track every user with a continuous timeline of web visits, app sessions, payments, and lifecycle changes.
Shared segments and filters
Slice reports by plan, channel, company size, or cohort and reuse across every chart.
Chapter Two
From First Visit to Expansion Revenue
The complete PLG funnel has distinct stages: website browsing, newsletter or app signup, activation milestone, freemium usage, PQL trigger for sales, initial purchase (MRR), usage growth, expansion qualified, and upgrade (expansion MRR). Without unified data, you're guessing which channels and features drive each transition.
Acquisition & activation reports
See which channels bring signups that reach key milestones and convert to paid.
Activation funnel view
Map each step from signup to first value, highlight where users stall.
Revenue & attribution views
Tie initial MRR and expansion revenue back to the full path of campaigns, features, and sales touches.
"We achieved a major conversion shift and growth we can measure."
— Tadas Kertenis, CEO, Hoperfy
Chapter Three
One Source of Truth for Every Team
Growth, product, marketing, and sales no longer need three competing dashboards. When everyone works from the same unified customer data, you can finally answer: which features predict upgrades? Which campaigns drive activation? Where do we lose users before they become PQLs?
Growth Team
Which channels drive signups?
Where do users activate?
Feature adoption & retention
Identify keystone features linked to higher retention and track how changes affect curves.
Campaign impact analytics
Measure outbound, product nurture, and in-app nudges by their impact on activation and upgrade.
Shared dashboards by team
Create saved views for marketing, product, and sales so everyone starts from the same data.
Chapter Four
Start Unifying Your PLG Analytics
Explore a curated library of proven analytics playbooks built for product-led SaaS. Filter by goal—activation, expansion, churn prevention—to discover reports that drive product-led growth.
Unlock advanced PLG analytics tactics
From acquisition funnels to expansion triggers, find the exact reports that show where your funnel leaks and where it compounds.
Frequently Asked Questions
Everything you need to know about SaaS subscription analytics
Intempt tracks MRR, ARR, churn, expansion revenue, activation rates, feature adoption, trial conversion, and user/account-level engagement—all connected to your product data.
Yes. Intempt correlates feature usage with conversion and expansion events, so you can identify which product behaviors predict paid adoption and retention.
Intempt supports both user-level and account-level analytics, so you can see individual user journeys and aggregate them into company-level views for B2B reporting.
Intempt integrates with Stripe, Chargebee, Recurly, and other billing platforms to pull subscription and revenue data directly into your analytics.
Intempt connects product analytics with revenue, marketing, and sales data in one platform—so you see the full journey from signup to expansion, not just in-product events.
Ready to unify your PLG analytics?
Let Blu connect your data and surface the metrics that actually drive growth.