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Blu connects signal, channel and intent
With Blu you elevate your GTM Model: intelligent triggers, adaptive experiences, continuous optimization
Blu in Action
Blu integrates with the full stack: data, analytics, journey automation, experiments
Creates segments on command
Describe your ICP, churn risk, or ideal user. Blu builds the segment instantly.
Generates journey workflows
Need a reactivation flow or onboarding path? Blu lays out the triggers, actions, and timing.
Defines custom events
From “clicked product page 3x” to “visited pricing after support ticket”. Blu sets it up in seconds.
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Blu understands your product and data
Blu is trained on your event schema, user attributes, and journey patterns, so it builds with context.
No syntax, no search needed
Forget hunting through docs. Blu understands natural language and maps to your actual data model.
Auto-tags & maps events
Blu recommends names, types, and parameters based on how your team structures data.
Knows what works
Blu draws from top-performing journeys and common patterns to recommend what to build next.
Create once, scale everywhere
Ask Blu to go from idea to execution without waiting on product or ops teams.
Launch fast with full control
Everything built by Blu is editable: tweak journeys, review segments, or layer in conditions.
Ready for real-time action
Journeys, events, and segments created by Blu sync with GrowthOS instantly.
Built for scale
Use Blu as your internal strategist, built to help you operate.
Your strategy, drawn up in seconds
Blu handles the setup, so you can stay focused on the
big plays that matter.
Instant segmentation
Quickly group users by ideal profile, churn risk, or engagement level with a single
Automated workflows
Spin up onboarding, reactivation, or upgrade journeys- triggers, actions, and timing included.
Event creation made easy
Define any behavior, from page visits to product actions, without touching code.
Context-aware building
Blu understands your schema, attributes, and data patterns to design with precision.
Guided suggestions
Get guidance on names, parameters, and next best steps based on proven practices.
Instant activation
Move from idea to live campaigns without waiting on product or ops teams.
Smart segmentation
Quickly group users by ideal profile, churn risk, or engagement level with a single prompt.
Automated workflows
Spin up onboarding, reactivation, or upgrade journeys — triggers, actions, and timing included.
Event creation made easy
Define any behavior, from page visits to product actions, without touching code.
Context-aware building
AI Coach understands your schema, attributes, and data patterns to design with precision.
Guided suggestions
Get guidance on names, parameters, and next best steps based on proven practices.
Instant activation
Move from idea to live campaigns without waiting on product or ops teams.
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Unlock advanced growth tactics
Dive into a curated directory of use cases tailored to your industry. Filter by product, team, and lifecycle stage to discover advanced tactics that drive growth with GrowthOS.
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You don’t need an army of marketers.
You need GrowthOS and Blu, your AI Co-Marketer.
FAQs
How does Blu create segments from natural language descriptions?
Just describe what you want: "users who visited pricing three times but didn't sign up" or "enterprise accounts showing churn risk." Blu interprets your description, maps it to your actual event schema and user attributes, and builds the segment instantly. No query syntax, no hunting through documentation.
Does Blu understand my specific data model or just generic patterns?
Blu is trained on your event schema, user attributes, and journey patterns. It knows how your team structures data, what events you track, and what attributes exist in your system. When you ask for something, Blu builds with your actual data context, not generic assumptions.
Can Blu create custom events I haven't defined yet?
Yes. Tell Blu what behavior you want to track, like "clicked product page 3 times in one session" or "visited pricing after submitting a support ticket." Blu sets up the event definition in seconds, recommending names, types, and parameters based on how your team typically structures data.
What if Blu's suggestion isn't exactly what I need?
Everything Blu builds is fully editable. Tweak the journey logic, adjust segment conditions, layer in additional rules, or change the timing. Blu handles the initial setup and heavy lifting. You retain full control to refine and customize before anything goes live.
Can I use Blu to define complex multi-condition segments?
Absolutely. Blu handles complexity well. Describe something like "users in the SaaS industry with more than 100 employees who viewed the demo page twice, haven't booked a call, and have a high fit score." Blu parses all of that and builds the segment with the right conditions and logic.
How does Blu help if I'm not sure what to build?
Blu provides guided suggestions based on your data and common patterns. If you're not sure where to start, ask Blu what segments might be valuable to create or what journeys could improve retention. It recommends next best steps based on what's working for similar teams and use cases.
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