What triggers can start a marketing workflow in Intempt?

Marketing workflows can be triggered by a new subscriber event, a segment change, an experiment completion, a date-based schedule, or a manual run. Any tracked event in Intempt can serve as a workflow trigger.

Can I reuse a marketing workflow for different campaigns?

Yes. Intempt Workflows are parameterized. Define the workflow logic once and swap the audience, offer, or channel without rebuilding the underlying structure. A welcome series can run for SaaS trials, e-commerce new customers, or any audience by changing the parameters.

How long does it take to set up a marketing workflow?

Most teams have their first workflow running within the same session they start setup. Starting from a template, the workflow is running in minutes.

What is the difference between a Journey and a Workflow?

A Journey is a multi-channel message sequence that routes users through email, SMS, push, and in-app messages. A Workflow is the pipeline that orchestrates Journeys alongside experiments, personalization rules, and recommendation engines. Workflows connect multiple Intempt tools. Journeys operate within a single execution step of a Workflow.

Is Intempt Workflows a replacement for a marketing automation platform?

For teams already using HubSpot or Klaviyo, Intempt Workflows handles the multi-step pipeline automation that connects personalization, experiment, and recommendation logic. It complements your existing email delivery infrastructure rather than replacing it.

Can I build a workflow without a template?

Yes. Describe the campaign scenario in plain language and the workflow builds automatically, connecting the relevant tools, setting the parameters, and running it. You review each step and approve before anything sends.

A striped lighthouse on a rock sending beams of light over the waves.

Replace one-off Zaps with real workflows.

The Lifecycle Marketer agent runs it as a standing recipe, triggered by any signal on one customer context - build it once, run it for every campaign with no manual handoff.

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0.0on G2

10B+events

500M+users

7+years profitable

50+enterprises

Build once. Run it for every campaign. No rebuild.

Connect Journeys, Experiments, Personalize, and Recommend into a single automated pipeline. Define the steps once, save as a workflow, and run it for every campaign without rebuilding from scratch.

One pipelinePersonalization, journeys, experiments and recommendations pass work between each other directly.
Trigger-based runsA subscriber event, a segment change or a finished experiment starts the run.
ParameterizedSwap the audience, the offer or the channel and the same workflow runs again.

Learn more about Build once

Email, SMS, push, and in-app in one canvas

Templates to campaign in minutes. Clone and run.

Pre-built workflows for welcome series, win-back flows, upsell journeys, and experiment-to-personalization pipelines. Clone a template, adjust the parameters, and run.

Templates to start fromWelcome series, trial activation, win-back and upsell are already built.
Clone and customizeAdjust audience and offer without a full workflow rebuild.
Community templatesOther users publish theirs to the library, and you can publish yours.

Learn more about Templates

Every workflow runs on the full customer profile. Real-time triggers.

Workflows read from the same profile powering your segments and analytics. Segment moves and AI attribute changes trigger workflows automatically with the right context already loaded.

Segment changes fire immediatelyA membership change starts the workflow the same second. Nothing polls.
Computed attributes are triggersAn RFM bucket or a churn score moving is an event a workflow can start on.
Every action lands on the profileEach step is written to the customer record, so attribution has something to read.

Learn more about Customer profile

Triggers from live behavior, not schedules

Build the workflow from a brief. Describe, then run.

Describe the marketing outcome you want and Intempt connects the right tools, sets the parameters, builds the workflow, and runs it. You review and approve each stage.

Describe the goalThe pipeline is assembled from the description and handed back for review.
Visual editorStep through each stage by hand when you want control over the wiring.
Results surface as they landThe next optimization is queued while the current one is still reporting.

Learn more about Build from brief

Ask Blu to build your next campaign workflow.

Instead of manually configuring each marketing tool for every campaign, describe what you want to achieve and Blu builds the workflow, sets the parameters, and runs it.

"Build a 7-day trial activation workflow for users who signed up from paid search."

"Create a win-back sequence for customers who moved from Loyal to At-Risk last week."

"Run an A/B experiment on the onboarding email and promote the winner to a personalization rule."

"Set up a quarterly upsell workflow for Champions who have not upgraded in 90 days."

Blu is not a search bar. It is a campaign builder who already knows your marketing stack.

From campaign brief to automated pipeline, fast.

Step 01

Connect your marketing stack in one click.

Connect your data sources, email, SMS, and experiment infrastructure. Intempt begins tracking events and building the behavioral history needed to run automated workflows immediately.

Step 02

Build or clone a workflow template.

Pick a pre-built template for your use case, adjust the audience, offer, and channel parameters, and your workflow is ready. Or describe the goal and the workflow is built from scratch.

Step 03

The pipeline runs and surfaces results as they come in.

Intempt routes users through each step, surfaces results as they accumulate, and flags what to optimize next before you have to ask.

Wired into the toolsyour team already opens.

Slack, Stripe, Twilio, SendGrid, Gmail, Google Calendar, Firebase, Apache Kafka, AWS. Blu Agent operates them for you without a browser tab.

See every integration

Teams love it

They stopped stitching tools andhired one system.

Jim Stromberg, CEO at StockInvest — “Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim Stromberg
CEO, StockInvest

“Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim Stromberg
CEO, StockInvest

Eric Gardner, COO at FieldsUSA — “We finally have one system that sees the whole customer journey.”
Eric Gardner
COO, FieldsUSA

“We finally have one system that sees the whole customer journey.”
Eric Gardner
COO, FieldsUSA

Tadas Kertenis, Co-founder at Hoperfy — “With Intempt, we built a signal-led pipeline driven by real behaviors.”
Tadas Kertenis
Co-founder, Hoperfy

“With Intempt, we built a signal-led pipeline driven by real behaviors.”
Tadas Kertenis
Co-founder, Hoperfy

Frequently askedquestions.

Everything you need to know about Intempt Marketing Workflows.

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What is a marketing workflow automation tool?

A marketing workflow automation tool connects your marketing tools into an automated pipeline that runs without manual coordination between steps. Instead of configuring your email sequence, A/B test, personalization rule, and recommendation logic separately for every campaign, you define the sequence once as a recipe and run it automatically.

Intempt Marketing

Build your campaign once. Run it forever.

Define the sequence once. The Lifecycle Marketer agent runs it as a standing recipe, trigger to send, with no rebuild between campaigns.

Start for free