0.0on G2Segment moves your data. It cannot build the audience.
What's in the CDP
Every event, profile and object on one schema. Identity resolution built in, no taxonomy to define upfront.
Track it and watch it land. A live feed confirms every call while you are still in the code, then streams it out.
Sources in, destinations out. Unlimited on every tier, including free.
Predictive traits the platform computes for you. Churn risk, lifetime value, propensity, updated live.
Describe the audience in plain language. The segment resolves itself, no query to write.
Consent recorded per person and per channel, enforced in real time across every journey and every rule.
Deliver events to your own Kafka, to webhooks, and to every destination you already use - each one a step in the same recipe.
Capture every customer signal once.
One snippet on your site or in your app, and every action starts arriving in the same shape.
- Send the same event shape from web, app and server
- Watch events land live as you click through your own product
- Drop the mapping layer between tools
Turn signals into a customer story.
Anonymous sessions join the known profile the moment someone signs in.
- Merge on identify rather than on a nightly batch
- Stitch device IDs, emails and custom IDs together
- Keep the visit from before the signup attached to them
Build audiences without waiting on data teams.
Pick conditions and the group resolves itself, so marketing stops filing tickets.
- Filter on any event, attribute or existing segment
- Use computed scores like ordinary conditions
- Let the segment keep updating as people change
Give every profile more useful context.
Scores and attributes that are calculated, predicted or researched, all usable as normal fields.
- Score recency, frequency and spend with RFM
- Predict any event you choose with likelihood
- Research a fact that was never in your data at all
Put customer data where teams need it.
Publish to a Kafka cluster you own, land Parquet in your own bucket, or push to the tools your team uses.
- Stream to topics you declared, in JSON or Avro
- Write Parquet for your warehouse to read
- Replay anything that failed once you have fixed it
Keep your data costs simple.
Add as many sources and destinations as you want on any plan, free included.
- Connect as many as you need, with no cap on any tier
- Meter on volume rather than monthly tracked users
- Stop at the cap instead of getting an overage bill
Collect from everywhere
Client, server and cross-platform
Seven SDKs feeding one schema. Instrument the browser, the app and the backend, and every event lands in the same taxonomy with the same identity resolution behind it.
Client-side
Auto-capture from the surfaces your customers actually touch.
No cap on sources at any tier, including free. Instrument everything.
Intempt vs the customer data platforms
Segment has the larger destination catalogue. The rows below are about whether the data does anything once it arrives.
Event collection
SDKs and sources feeding the profile
Included
450+ sources and destinations
Via Segment
Identity resolution
Anonymous to known to account
Included
Business tier
Via Segment Unify
Audience building
Segments from traits and behaviour
Included
Business tier
Included
Sends a message
The CDP itself reaching the customer
Included
Not offered
SendGrid plus Twilio
Channel coverage
Email, SMS, push, in-app, web personalization
All five native
None
Across three vendors
Product analytics
Funnels and retention on the same events
Included
Not offered
Delivery metrics only
Experiments
Testing on the audience you just built
Included
Not offered
Not offered
Revenue attribution
Tying the routed event to closed revenue
Included
Routes the data only
Out of scope
Who operates it
Who has to be on staff to change a destination
A marketer
Engineering
Engineering
Data portability
Warehouse sync, raw export, API
Included
Best in class
Segment grade
Pricing model
How the bill moves as you grow
On demand, no overage
Per tracked user, with a floor
Three meters
Every claim above is argued in full, with what they do better, on the linked pages.
Wired into the toolsyour team already opens.
Slack, Stripe, Twilio, SendGrid, Gmail, Google Calendar, Firebase, Apache Kafka, AWS. Blu Agent operates them for you without a browser tab.
See every integration
Teams love it
They stopped stitching tools andhired one system.
StockInvest
“Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim Stromberg
CEO, StockInvest
FieldsUSA“We finally have one system that sees the whole customer journey.”
Eric Gardner
COO, FieldsUSA
Hoperfy“With Intempt, we built a signal-led pipeline driven by real behaviors.”
Tadas Kertenis
Co-founder, Hoperfy
Frequently askedquestions.
Collect the data, resolve the customer, build the audience, then use it wherever the team needs it.