Experiment the page. Orchestrate the journey. Attribute the dollar.
What's in Marketing
Email, SMS, push, Slack and in-app on one canvas, triggered the second an event fires.
Change what any visitor sees, on your site with a visual editor or inside your app through the SDK.
Sequential A/B testing you can check whenever you like, then promote the winner into a permanent rule.
Boolean, string, number and JSON flags through your SDKs, targeted on the same profile as your campaigns.
Nudges, tooltips, inline widgets and video spotlights, drawn by your own code and targeted like a page.
AI product recommendations trained on your catalog and behavioral history, updating in real time.
Orchestrate the marketing tools in a single automated campaign pipeline. Build once, run for every campaign.
Let behavior shape every journey.
Email, SMS, push, and Slack from one canvas, triggered the second an event fires.
- Build every channel in the same flow
- Start on a product event rather than a list upload
- Set who enters and who leaves, explicitly
Make every experience feel relevant.
Personalization, A/B tests and feature flags are one object applied three ways.
- Point and click on the page, or read it from your code
- Serve to a segment, or split to measure
- Promote a winner into a permanent rule in place
Make every product moment more useful.
Place a nudge, a tooltip, an inline widget, or a video where someone already is.
- Move someone on with a nudge, explain a screen with a tooltip
- Drop a card or a countdown inline
- Target it off the same profile as the email
Make every recommendation more relevant.
Sort products by best sellers, recently viewed, or what similar people bought, then use it everywhere.
- Rank with built-in algorithms, pin or exclude what you want
- Render the same feed in email, on the page, and in push
- Test one ranking against another before it ships
Test every change with confidence.
A headline, a price, a nudge, or a value your own code reads.
- Split it on the page or in the backend
- Check the result whenever you want without breaking the maths
- Measure against product events

Let Blu handle the work that slows you down.
Describe the play and Blu drafts it, then you decide whether it runs.
- Get a journey back as a draft, structure and all
- Generate the copy in your own brand voice
- Approve everything before anything sends
Intempt vs the email and SMS tools
Each of these sends well. The rows below are about what the send is allowed to know, and what happens after it lands.
Native email sending
Included
Included
Included
Included
Included
SMS
Native SMS sending
Included
Included
Paid add-on
Included
Add-on
Push and in-app
Reaching the customer inside the product
Included
Push via integration
Not offered
Included
Third party
Web personalization
Changing the page, not just the message
Included
Not offered
Not offered
Not offered
Not offered
Product analytics
Funnels and retention on product events
Included
Not offered
Not offered
Not offered
Not offered
Experiments beyond email
Testing a page or an in-app surface
Included
Not offered
Not offered
Not offered
Not offered
Identity resolution
Anonymous to known to account
Included
Email keyed
Contact records
Usually paired with a CDP
Not offered
Revenue attribution
A send tied to closed revenue
Included
In store only
Its own CRM only
Message conversions
Store only
Who operates it
Who has to be on staff to ship a change
A marketer
A marketer
A marketer
Engineer, then marketer
Anyone
Data portability
Warehouse sync, raw export, API
Included
API and export
API and export
First class
CSV and API
Pricing model
How the bill moves as you grow
On demand, no overage
Per contact stored
Per contact stored
Per profile held
Per contact stored
Every claim above is argued in full, with what they do better, on the linked pages.
Wired into the toolsyour team already opens.
Slack, Stripe, Twilio, SendGrid, Gmail, Google Calendar, Firebase, Apache Kafka, AWS. Blu Agent operates them for you without a browser tab.
See every integrationTeams love it
They stopped stitching tools andhired one system.
Frequently askedquestions.
Build the audience, reach customers, change the experience, test it, then keep what works.
Sources
* CUPED (Controlled-experiment Using Pre-Experiment Data) achieves 7-45% variance reduction depending on covariate selection. Deng et al. (Microsoft Research, 2013); Eppo, Statsig documentation (2024-2025).
One customer. One profile. Every channel connected.
Connect your data source and your first marketing action is live in the same session. Test, message, personalize, recommend - all from the same behavioral profile. You hold the strategy layer; the Lifecycle Marketer agent runs the plays inside your guardrails. Pay per send, not per contact, so keeping the list clean keeps deliverability clean. No consultant, no migration project.






