About the Growth Play

Presenting personalized in-app offers is crucial for maximizing user engagement and conversion rates in mobile apps

This use case guides you through steps to enable in-app personalization, encouraging users to explore new features, share content, and subscribe to paid plans.

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Benefits

• Increased user engagement. Personalized offers keep users engaged by presenting relevant content and promotions.
• Higher conversion rates. Tailoring in-app offers to individual user behavior and preferences increases the likelihood of feature adoption and subscriptions.
• Enhanced user satisfaction. Users are more likely to have a positive experience when presented with offers that match their interests and needs.
• Improved revenue growth. Effective in-app offers can drive subscriptions and feature adoption, leading to increased revenue.

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How it works

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To illustrate the use case, we will use a made-up music streaming app called Music.ly.

Step 1: Set up tracking, define events & create segments

1. Install Intempt's iOS SDK:

• Integrate Intempt's iOS SDK into your mobile app to start tracking user activities. Follow the iOS SDK integration guide to ensure proper setup.

‍2. Identify key events:

• Determine which user activities you want to track, such as playing, liking, sharing, and visiting the subscription page.‍

3. Set up event tracking:

• Configure these events in Intempt's dashboard. For example:
• played_song: Triggered when a user plays a song.
• liked_song: Triggered when a user likes a song.
• shared_song: Triggered when a user shares a song.
• visited_subscription_page: Triggered when a user visits the subscription page.

‍4. Create segments in Intempt:

• Determine which user activities you want to track, such as playing, liking, sharing, and visiting the subscription page.
• Navigate to the Segments section and create new segments based on the tracked events. For instance:
• Listened to 5 songs but not liked: Users who have played at least 5 songs but have not used the "Like" functionality.
• Listened to 10 songs but not shared: Users who have played at least 10 songs but have not used the "Share" functionality.
• Visited subscription page multiple times: Users who have visited the subscription page at least 5 times but have not subscribed.

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Step 2:  Set up personalizations

1. Create a new server-side personalization campaign:

• Go to the Personalizations section and create a new server-side personalization campaign

2. Create experiences and add content using the code editor:

• Each campaign will require multiple experiences to be set; each will contain the content you want to display for the use
• Use the code editor to create and style the in-app messages or popups.

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Good to know

Refer to Server-side personalizations for a complete guide on creating server-side personalizations.

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Personalization: Feature Adoption Prompts

1. Experience for Like Feature Adoption:

• Target segment: Listened to 5 songs but not liked
• Changes:
  • In-App Message:
  • Show a feature adoption screen encouraging the use of the "Like" functionality.

• Content:
  • Message: "Ready to share your favorite songs? Can’t stop listening to your beat? Share it with your friends so they can get the same experience!"

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2. Experience for Share Feature Adoption:

• Target segment: Listened to 10 songs but not shared
• Changes:
  • In-App Message:
  • Show a feature adoption screen encouraging the "Share" functionality.

• Content:
  • Message: "Ready to share your favorite songs? Can’t stop listening to your beat? Share it with your friends so they can get the same experience!"

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Personalization: Subscription Offers

1. Experience for Subscription Trial Offer:

• Target segment: Visited subscription page multiple times
• Changes:
  • In-App Popup:
  • Show a 3-day trial offer to users who frequently visit the subscription page but have not subscribed.

• Content:
  • Message: "Enjoy a 3-day free trial of our Premium plan! Explore all the features we have to offer and elevate your music experience."

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Step 3:  Configure targeting and display settings

1. Set targeting conditions:

• For each experience, configure the audience targeting based on the relevant segments. Ensure that the conditions match the segments created in Step 3.

2. Define display rules:

• Specify the conditions under which the personalized experiences will be displayed, such as when a user plays a song or visits the subscription page.
• Set the display frequency to ensure the personalized content is shown consistently to the targeted users.

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Step 4:  Launch and monitor the personalization campaign

1. Start the personalization campaign:

• Once all experiences are set up and configured, start the personalization campaign in Intempt.

2. Monitor performance:

• Use Intempt's Personalization Analytics to track the performance of each experience. Key metrics to monitor include:
  • Unique views: Number of users who viewed the personalized content.
  • Conversion: Number of users who completed a desired action, such as liking a song or subscribing to a plan.
  • Conversion %: Percentage of users who converted based on the total audience targeted.
  • Lift: Improvement in conversion rate compared to the control group.

3. Adjust and optimize:

• Based on the analytics data, make adjustments to the experiences to improve performance. For instance, if the conversion rate for the Listened to 5 songs but not liked segment is low; consider refining the content or targeting criteria.

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