Question 1

What catalog fields do I need to map for recommendations to work properly?

Accepted Answer

You can map: product ID, category, brand, price, tags, images, and inventory status. Keep product IDs stable over time so tracking and bundle logic don't break when you update your feed. The cleaner your field typing and the more consistent your refresh cadence, the better your recommendations will perform.

Question 2

What recommendation logic works best for each page type?

Accepted Answer

Homepage: bestsellers, most popular, or newest to inspire browsing (switch to visitor-based if they have history). Category pages: top sellers and trending within that category. Product pages: similar items by style, color, or price, plus purchased-together bundles. Cart: cross-sells based on what's already in the basket. Thank-you page: purchased-with sets or margin-guided upsells.

Question 3

Can I use the same recommendation blocks in emails that I use on my website?

Accepted Answer

Yes. Once you set up recommendation logic, you can drop the same product blocks into email, SMS, and push through Journeys. Each message adapts per user, so suggestions stay relevant without you rebuilding logic for each channel. One setup, many surfaces.

Question 4

How do I prevent showing the same products over and over?

Accepted Answer

Cap repeats to avoid recommendation fatigue. Set rules that limit how often the same item appears across sessions or across different recommendation blocks on the same page. Fresh suggestions keep users engaged instead of making them feel like they're seeing the same products everywhere.

Question 5

Can I filter recommendations by business priorities like margin or brand?

Accepted Answer

Yes. You can apply include/exclude rules, margin filters, and brand priorities to any recommendation logic. Want to push higher-margin items in cart cross-sells? Filter for margin threshold. Running a seasonal campaign? Prioritize specific categories or tags. The rules align recommendations with what matters to the business, not just what the algorithm suggests.

Question 6

How do I place recommendation blocks on my site without developer help?

Accepted Answer

Use Experiences to drag and drop recommendation blocks onto your pages. Target them to specific audiences (returning shoppers, cart abandoners, loyalty cohorts) and customize the layout. Run A/B tests on different placements or designs. No code required, iterate in minutes.

Question 7

How do I test which recommendation layouts or logic perform better?

Accepted Answer

Set up A/B tests in Experiences comparing different variants. Test layout changes (grid vs. carousel), different recommendation algorithms (similar items vs. purchased together), or placement on the page. Campaign analytics show clicks, adds to cart, orders, and lift versus control so you can see what actually drives results.

How to turn product complexity into personal moments

About the Growth Play

TL;DR – Intempt for Merchandisers

Benefits

How It Works

Step 1: Upload and map your catalog

Step 2: Pick recommendation logic by context

Step 3: Activate in Journeys

Step 4: Bring it to the site with Experiences

Step 5: Measure and iterate

Good to Know

Frequently asked questions. Answered.