See every path that leads to revenue.
Intempt Paths shows you the event sequences that preceded your most important outcomes, ranked by frequency and correlated with what you care about.
4.5on G2
See what users did before every outcome..
Forward path analysis shows every sequence that preceded conversion. Backward path analysis shows what users who churned had in common.
- Forward path analysis from any start event to any outcome, ranked by frequency and impact
- Backward path analysis from any outcome, showing the most common preceding sequences
- Both forward and backward maps run from any event in your data without custom setup
Find the pattern before churn and before conversion..
Start from churn and trace backward to what users did before they left. Start from activation and trace what sequences your best users took to get there.
- Predictive path ranking based on correlation with your target outcome
- Friction point identification showing where users fall off the winning path
- Action queued directly from the view: journey trigger, in-product nudge, or experiment
Compare paths for different segments..
The path that works for enterprise users may not work for SMB. Run the same path analysis for any two segments and find which route converts which audience.
- Segment filtering on any path view: channel, plan, device, or custom attribute
- Side-by-side path comparison for two different user groups in one view
- Frequency differences between segments surface without a second query
From event sequence to path insight, fast.
Connect your data and pick the outcome to analyze
Connect your product data source, pick the outcome event you want to understand (activation, purchase, or churn), and Intempt traces every path that preceded it without any custom configuration.
Paths rank automatically by frequency and impact
Intempt builds both forward and backward path maps from your event data in real time. Paths are ranked by frequency and correlated with your target outcome. The most meaningful sequences surface at the top.
Find the winning sequence and what is blocking it
Intempt surfaces the path most predictive of your target outcome, explains why that sequence works, and identifies what is stopping more users from reaching it.
Connect every trusted source.
Plug into the tools your team already runs on.
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Certified & Compliant
Your customer data stays yours, and stays secure.
The teams that made the switch
“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim Stromberg, CEO
StockInvest
Case Study
StockInvest needed to turn anonymous traffic into registered users before any retention strategy could work. With Intempt's Experiences, they personalized the anonymous visitor flow, surfacing the right content and CTAs to boost signup conversion. Once users signed up, automated Journeys nurtured them through onboarding and deeper engagement, steadily increasing lifetime value.
FAQ
Frequently asked questions
Everything you need to know about Intempt Paths.
User path analysis traces the sequence of events users perform before reaching a key outcome. Forward path analysis shows what users did before converting. Backward path analysis shows what users did before churning. Together, they reveal which routes lead to your most important outcomes.
Find the route to activation before your next sprint.
Connect your data source and your first path analysis is live before your next standup. The sequences that predict your most important outcomes are already visible.