Every flow.Live in one session.
Audits, builds, writes, and tracks the goal event - a full lifecycle flow in one session.
Free plan available · No credit card required

What the Lifecycle Marketer actually does.
Three capabilities, working together on your customer context.
Event-triggered flows
Build journeys triggered by any event - signup, purchase, abandonment, inactivity - with branching logic.
Multi-channel steps
Combine email, SMS, push, in-app, and webhook steps in a single flow with wait conditions and filters.
Goal tracking
Every journey has a goal event so you can measure conversion and optimize step-by-step.
4 steps, from prompt to shipped artifact
Each step earns the next. You approve at every gate; the agent drafts inside them.
Describe trigger and goal
Abandoned cart, trial signup, 60 days inactive - any event that should start the flow.
Build the full flow
Steps, delays, branches, channels, and content generated in one turn, ready to review.
Write content per step
Email copy, SMS, and push - each formatted for its channel with Liquid personalization.
Track the goal event
Every journey has a success metric. Step-by-step conversion tells you exactly what to optimize.
Hire the role, or deploy the agent?
Same job, different cost, ramp, and coverage. Fully-loaded headcount vs the agent that runs 24/7 on your customer data.
| Hiring a Lifecycle Marketer | The AI Customer Journey Builder | |
|---|---|---|
| Annual cost | $111,000 base + benefits | $0 on Free plan, from $24/seat/mo paid |
| Time to first live journey | 2-4 weeks (audit, build, write, QA) | First draft of the full flow in one turn |
| Channels covered per flow | One primary, others handed off | Email, SMS, push, in-app, webhook in one journey |
| Personalization per step | Liquid tokens hand-written | Every step auto-tokenized from the profile |
| Goal event tracking | Analyst request, days later | Attached at build time, step-by-step conversion visible |
| Human approval required | N/A - the human is the sender | Every send stages for review before it runs |
US Glassdoor median base salary, 2026. Fully-loaded cost adds 25-35% for benefits, equipment, and payroll tax.
Recipes the Lifecycle Marketer runs
Cart Recovery
Multi-agent workflow · Lifecycle Marketer orchestrates
Trial Activation
Multi-agent workflow · Lifecycle Marketer orchestrates
Churn Prevention
Multi-agent workflow · Lifecycle Marketer orchestrates
Product Launch
Multi-agent workflow · Lifecycle Marketer orchestrates
Customer Onboarding
Multi-agent workflow · Lifecycle Marketer orchestrates
Questions? Answered.
Everything worth asking before you invoke this agent.
Hire the Lifecycle Marketer.
Set the strategy. The Lifecycle Marketer runs the plays on your real customer context, 24/7, alongside the other 8 agents in Blu.
Explore the other 8 specialists
Lifecycle Marketer is one of 9. Each agent owns a piece of the GTM motion, from research and outreach to lifecycle and revenue ops.
















