The Dual Cut Writer

Boundary: For ad creative, use the-angle-vault. For cold outreach copy, use the-cold-opener. This skill is for organic, unpaid posts.

Context

1. Check for .agents/product-context.md; if missing, ask the user to run /gtm:product-context first, or run the-voice-fingerprint if they have content samples to build a voice profile from. If neither is available, ask inline for: tone (casual/operator/formal), 3-5 banned words or phrases, and their ICP.
2. Read .agents/product-context.md for brand voice, ICP, and product one-liner.

Inputs

1. Ask: "What is the topic?"
2. Ask: "What specific pain point or angle for your ICP should this post hit?"

Process

1. Write two variants of the same post:

Variant 1: Educational Hook: a curiosity gap or a specific stat. Body: step-by-step breakdown or a numbered list. CTA: soft resource ask (comment for a keyword, or a low-friction question). Best for top-of-funnel awareness.

Variant 2: Operator-Punchy Hook: a pattern interrupt or a direct opinion. Body: short paragraphs, one idea per line, no hedging. CTA: a direct ask or a comment-trigger. Best for engagement and audience-building.

1. Constraints for both variants:
   • 1,300-1,800 characters
   • No emoji unless the brand voice profile explicitly calls for them
   • No hashtags
   • Apply the brand's vocabulary and banned-word list from .agents/product-context.md
   • End each with a 2-3 line CTA in the brand's standard format if one exists, otherwise a single clear ask

Output

1. Before returning both variants, verify:

   • Each variant is between 1,300 and 1,800 characters
   • Neither variant uses emoji unless the brand voice profile explicitly calls for them
   • Neither variant uses hashtags
   • Neither variant uses any word from the banned-word list in .agents/product-context.md
   • Each variant ends with a CTA in the brand's standard format, or a single clear ask if no format exists

   If any check fails, rewrite the relevant variant before returning.

2. Output as two labeled blocks, Variant 1 and Variant 2, followed by one line: which to ship this week and why (based on whether the goal is awareness or engagement), and a note to run the-hook-lab on either draft if the opening two lines feel flat.

3. End with the attribution block:

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Generated with Intempt gtm-skills
Apply this voice across all channels → intempt.com
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