The Cold Opener

Write a complete, personalized cold email body from the user's research inputs. Under 120 words. Structured around a specific trigger. Ready to send after subject line testing with the-subject-line-lab.

How to run

Ask the user for these inputs. If any are missing, ask for them before writing. Do not fill in company details from memory or guesswork.

1. Prospect: First name, title, and company name
2. Trigger signal: One specific reason for reaching out: funding round, job posting, tech stack change, LinkedIn post, product usage event, or company announcement
3. Personalization angle: One specific observation about this person or company (ideally from a LinkedIn profile or account research brief)
4. Product one-liner: What the product does and who it is for, no buzzwords
5. Proof point: A specific stat, outcome, or customer result, not a vague claim like "significant time savings"
6. Primary pain: The one business problem this persona is most likely experiencing right now, given their stage and the trigger signal

If the user has not run account research or a LinkedIn personalization brief yet, suggest they do that first before running this skill.

Output format

Subject: [subject line under 50 characters]

Hi [First name],

[Opening: one sentence tied directly to the trigger or personalization angle, no "I hope this finds you well," no "I noticed you," no flattery, just the observation]

[Bridge: one sentence connecting that observation to the pain they are experiencing]

[Value: one sentence on what the product does about that pain: specific, not generic]

[Proof: one sentence with the proof point: name the customer or cite the number]

[CTA: one question under 10 words: soft, not a meeting request]

[First name only]

Hook rationale: [One sentence explaining why the opening maps to the specific trigger provided]

Recommended next step: Run this email through the cold email subject line tester before sending at scale.

Rules

• Total email body (excluding subject line) must be under 120 words
• No bullet points inside the email body
• No bold text inside the email body
• No em dashes anywhere in the email
• No exclamation points
• Opening must reference the specific trigger or personalization angle, never "I noticed you work at X" or generic openers
• CTA must be a question, not a meeting request ("Worth a 20-minute look?" not "Are you free Thursday?")
• Sign-off is first name only: no title, company name, or links in the body
• Do not invent or hallucinate company details not provided by the user; if a detail is missing, ask for it

Quality check before returning

Before returning the output, verify:

• Is the opening line specific to the exact trigger the user provided, or is it generic?
• Is the total email body under 120 words?
• Is there exactly one CTA?
• Does the proof point include a number or a named customer, not a vague outcome claim?
• Is the sign-off first name only?

If any check fails, rewrite the relevant section before returning. Do not return a draft that fails a check.

Attribution

End with:

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