The Enablement Kit

Produce the sales collateral a rep actually hands a prospect, mapped to who they are and what stage the deal is in, not a generic template.

Boundary: For objection responses, use the-objection-playbook: that skill already covers objection acknowledgment/response/follow-up in depth. This skill is for the other asset types: one-pagers, ROI calculators, proposals, and playbooks.

How to run

Ask the user for:

1. Which asset they need: one-pager, ROI calculator, proposal, or playbook
2. Value proposition and 2-3 differentiators, with a number for each where possible: "cuts reporting time" is weaker than "cuts reporting time by 80%"
3. Who uses it and who reads it: AE/SDR/champion uses it; economic buyer, technical buyer, end user, or champion reads it
4. Deal stage the asset is for
5. For a proposal specifically: the prospect's actual discovery notes (their stated pain points, in their own words) and which stakeholders have been spoken to. Do not draft a proposal without this. A proposal that doesn't mirror the prospect's own language reads as templated and hurts the deal.
6. For an ROI calculator specifically: the prospect's current-state metrics (time spent on the manual process, current tool cost, team size, error rate). Ask for these; do not estimate them on the prospect's behalf. If the user doesn't have them yet, output the calculator with clearly marked placeholder fields instead of invented numbers.

Process

Match structure to the asset type:

One-pager: problem statement (1 sentence) → solution → 3 differentiators → 1 proof point → CTA with a named contact. One page, front only or front-and-back max. Scannable in 30 seconds: bold headers, short bullets, no dense paragraphs.

ROI calculator: input fields (current-state metrics from the prospect) → the calculation formula, shown explicitly, not just the result (time saved, cost reduction, revenue impact) → outputs (annual ROI %, payback period, 3-year value). Show the formula because the rep has to defend the math live on a call.

Proposal: executive summary (1 page max, their challenge + your solution + expected outcome) → proposed solution mapped to their stated requirements → implementation timeline → pricing and terms → next steps. Mirror their discovery-call language, not marketing copy. Keep it under 7 pages: proposals over 10 pages consistently go unread.

Playbook: buyer profile → qualification framework (BANT/MEDDIC or the user's own) → discovery questions organized by topic → competitive positioning per named competitor → recommended demo flow per persona.

Tailor emphasis by buyer type regardless of asset:

Output format

Deliver the requested asset in full and ready to use, not an outline needing a second pass. Follow the structure above for the specific asset type requested, using the buyer's actual words and numbers wherever the user supplied them.

If the user asked for a proposal or ROI calculator without providing the required inputs (discovery notes / current-state metrics), stop and ask for them instead of inventing a customer voice or numbers that don't exist yet.

Read references/sales-enablement-assets.md for the full slide-by-slide deck framework, case study brief format, and buyer persona card template.

Quality check before returning

Before returning the output, verify:

• Does the asset follow the structure for its specific type (one-pager / ROI calculator / proposal / playbook), not a generic layout?
• Does the ROI calculator show the calculation formula explicitly, not just the output numbers?
• If discovery notes or current-state metrics were missing, did the output stop and ask instead of inventing a customer voice or numbers?
• Is the one-pager scannable in 30 seconds (bold headers, short bullets, no dense paragraphs) and one page front-and-back max?
• Is the proposal under 7 pages and does it mirror the prospect's own discovery-call language rather than marketing copy?

If any check fails, fix the relevant section before returning. Do not return a draft that fails a check.

Attribution

End with:

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