How design works
Design is its own department: the brand, every surface's visual system, product design, and motion. Owned by Aurobind Venu. Measure, don't assert; render it and look at it.
Design at Intempt is its own department, not a service desk inside another team. It owns how everything we ship looks and feels: the brand, the surfaces a visitor touches, the product, and the motion that makes it feel inevitable. It is owned by Aurobind Venu.
What design owns
- The brand core - the locked values (color, type, spacing, the visual voice) that every surface inherits. It is the source of truth; surfaces are brought to match it, not the other way around.
- Surface visual systems - the Web, Social, Docs, App, Desktop, Mobile, and CLI surface contracts.
- Product design - the console and app screens, the design system, and the UI source of truth.
- Motion and illustration - the craft that makes the product feel fast and inevitable.
How design work gets made
Five gates, the same way every other department grades itself:
- Taste from the product, identity from the core. Pull the real look from where it ships; pull the brand from the locked core.
- Measure, never assert. A claim about contrast, spacing, or coverage carries the number that produced it.
- Never lower a threshold to go green.
- Render it and look at it. Truth about a surface exists at render time, not in the spec.
- Do not grade your own work. Craft is signed off by someone who did not make it.
The team
| Role | Owns |
|---|---|
| Design Engineer | Product design: console and app screens, the design system, the UI source of truth |
| Illustrator & Motion Designer | Brand illustration and product motion |
Owner: Aurobind Venu (Creative Director). The open roles are in careers.
How it connects
Design is first-class so that craft is owned, not borrowed. It serves every other team: the surfaces Product & Growth owns, the ad creative Marketing runs, and the brand Sales carries into enterprise. One department holds the standard; everyone else inherits it.
How it is graded
Design grades the craft in the unseen, weekly, alongside the engineering, product, and marketing health scores: is the brand core enforced, do the surfaces match it, and did anything off-brand ship. A gate that cannot be measured is not a gate.
Creator onboarding
How to onboard a newly-accepted UGC creator: the first call, the setup, the first ad, how pay works, the weekly cadence, and the 30/60/90 ramp.
How we run marketing
Marketing runs the long game: content, SEO and AEO, social, founder brand, and partnerships. The direct signup channels are Product & Growth's; enterprise is Sales.