How we run marketing

Marketing at Intempt is a revenue function, not a support function. There is no sales team, no SDR, no AE. Marketing managers source leads, run demos, and close deals. The people creating the message are the same people talking to customers.

🎯 What marketing owns

Growth and pipeline

• Pipeline generation -- content, SEO, paid, outbound, partnerships. AI agents run outbound sequencing and lead scoring
• Content that drives product adoption -- first drafts come from Claude, humans edit and publish
• Outbound campaigns targeting ICP accounts with AI-assisted personalization
• Intempt's presence: web, LinkedIn, community, newsletter
• Performance analysis -- no vanity metrics. AI crunches the data, you make the calls

Brand and creative

• Visual identity, tone of voice, positioning
• Campaign assets: landing pages, ads, social content, email visuals -- most generated with AI (Image Studio, claude.ai, Lovable)
• AI handles first drafts of copy, visuals, and layouts -- marketers edit and elevate
• All external output is visually and tonally consistent

GTM closing

• Source leads, qualify against ICP, run demos, close accounts. All pipeline logged in CRM
• Product demos with US-based prospects

💰 Commission

10% of net new MRR on top of base compensation. Full details on the Commission & Incentives page. 90-day clean period. 12-month earning period. Stripe confirms payment before anything pays out.

🎯 Who we sell to

Our ICP: SaaS, eCommerce, DTC, or B2B growth team. In a Marketing, Growth, RevOps, or Sales role. 5 to 500 team members. With demonstrated interest in CDP, lifecycle automation, experimentation, or sales tooling.