The marketing health score
A 100-point weekly scorecard for the Marketing team's long game: awareness and founder brand, owned content and SEO and AEO, and partnerships.
Marketing health is one number out of 100, graded every week across the Marketing team's long game in how we run marketing: awareness and founder brand, owned content and SEO and AEO, and partnerships. It is the counterpart to the engineering, product and growth, and sales health scores: one number that says whether the durable demand is being built, so a slide shows up before a quarter is lost.
Claude computes it from what the team already produces: what shipped, the rankings and citations, the partner numbers, and the audience and signups behind them. It posts the score and the deltas every week, with a source and a pull date beside every figure, because these numbers live in dashboards this repo cannot read. It is a measurement, not a target invented on the spot.
Marketing runs the long game: the work that compounds slowly and makes every direct channel Product & Growth runs cheaper. This score grades that work on its own terms, not on a this-week signup count.
The rubric: 100 points, three categories
| Category | Points | What it measures |
|---|---|---|
| Awareness and founder brand | 30 | Owned-audience growth, breakout reach, founder build-in-public |
| Owned content, SEO, AEO | 35 | Content shipped, rankings and citations, organic signups |
| Partnerships | 25 | Active affiliates, agencies and portfolios, partner-sourced signups, clean payouts |
| The team number | 10 | Qualified visitors and signups landing on a surface |
A week starts at 100 and loses points against the thresholds below.
Awareness and founder brand: 30 points
Create demand off-surface. AI commoditized content, so the edge is being familiar before the comparison starts.
| Signal | Points | Full marks when | Source |
|---|---|---|---|
| Owned-audience growth | 10 | Followers and subscribers across the owned social channels and the founder brand trending up | The channel analytics |
| Breakout reach and shares | 10 | Meme-native and viral content that broke out of the owned audience; share rate growing, not flat | The channel analytics |
| Founder build-in-public cadence and craft | 10 | A credible practitioner shipping in public on cadence; creative passes the judge panel and design system; nothing off-brand ships | The channel analytics, the design review |
Owned content, SEO, AEO: 35 points
Bottom-of-funnel content that ranks and gets cited, plus the skills and MCP that let people solve the problem before they sign up.
| Signal | Points | Full marks when | Source |
|---|---|---|---|
| Content shipped to plan | 12 | Bottom-of-funnel content published on cadence; no stale backlog | The content calendar |
| Rankings and citations | 13 | Target keywords trending up and Intempt cited in AI answers for its topics | Search console, AI-citation tracking |
| Organic signups | 10 | Activated workspaces from organic and the blog growing | Intempt analytics |
Partnerships: 25 points
The recruited partners who bring signups over a long relationship: affiliates, agencies, and portfolios.
| Signal | Points | Full marks when | Source |
|---|---|---|---|
| Active partners | 10 | Affiliates, agencies, and VC and accelerator portfolios recruited and active, not dormant | The partner CRM |
| Partner-sourced signups | 10 | Activated workspaces attributed to partner links, agency reseller codes, and portfolio codes | Intempt analytics |
| Clean payouts | 5 | Partner payouts on time with no leaks | Payments, the Collective ledger |
The team number: 10 points
| Signal | Points | Full marks when | Source |
|---|---|---|---|
| Qualified visitors and signups to a surface | 10 | Marketing's number growing, each carrying a source and a date | The channel analytics, Intempt analytics |
The bands
| Score | Grade | What it means |
|---|---|---|
| 90 to 100 | A | Healthy. Keep shipping. |
| 80 to 89 | B | Minor slippage. Named owner, fixed this week. |
| 70 to 79 | C | A category is failing. It leads the next week's priorities. |
| 60 to 69 | D | Two or more categories failing. Slow new scope until it recovers. |
| Below 60 | F | Stop and fix. The long game is not compounding. |
How a week runs
- The score posts once a week, with the category breakdown, every number's source and pull date, and the change from last week.
- A drop names an owner, with a date, not a general concern.
- The weakest category sets priorities. It leads the next week's priorities.
- The rubric is honest about gaps. A category with no owner, or a number nobody is pulling, shows up as a low category rather than being dropped.
This is the weekly read on how we run marketing, next to the product and growth and sales health scores.