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Intempt

Closed-lost isn't closed forever

Most closed-lost deals never get revisited, even though budgets, leadership, and priorities change within a year. This re-engages them on a schedule instead of leaving them to rot in the CRM.

Salesjourney-builderB2BSaaSStandard5 steps5 outputs
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Segment Content Asset Workflow Journey Dashboard
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What it does

Revives closed-lost deals 90 days after loss with a fresh re-evaluation outreach, on the logic that context has likely changed (new initiatives, leadership, budget cycle). Typical revival rates run 5-10%, at low outreach cost.

You get

a scheduled re-evaluation outreach for closed-lost deals

How it works

1

Identify Revival Candidates

Create Segment

Build a segment 'Closed-lost revival candidates' capturing deals where deal_lost event fired 90-180 days ago AND lost_reason is NOT 'wrong-fit' or 'competitor-won-firm-commitment' (those won't revive). Includes deals lost to: timing, budget, no-decision, internal-resourcing, postponed. Excludes accounts that have entered closed-lost more than twice (3-strikes rule: stop pestering).

Produces:Segment
2

Build Revival Outreach Content

Generate Content

Generate 2-touch revival email content. Touch 1 (Day 0): 'It's been a few months — wanted to check in. Last time we talked, [original_lost_reason]. Has anything changed?' Reference specific prior conversation context. Soft re-open, not a sales pitch. Touch 2 (Day 14, if no reply): share a relevant product update or customer story from a similar account that addresses their original objection. Send-from: the original AE owner. Tone: warm, low-pressure, acknowledging the prior 'no'.

Produces:Content Asset
3

Build Revival Workflow

Create Workflow

Create a workflow firing daily for newly-eligible revival candidates. Step sequence: (1) refresh account enrichment (champion still there? new leadership? funding announced? product launched?); (2) IF significant change detected (new champion-role hire, funding round, etc.) — create urgent AE task to manually reach out; ELSE trigger the standard 2-touch revival journey. Track responses and any new meeting bookings as revival_signal events on the original closed-lost deal record.

Produces:Workflow
4

Build Revival Journey

Create Journey

Build a 2-touch journey triggered by the revival workflow. Touch 1 at Day 0, Touch 2 at Day 14 (skipped if user replies or books meeting). Audience: the original deal's primary contact. Exit on: meeting_scheduled (revival success — open new deal), email_replied (warm handoff to AE), unsubscribe, or 30-day max duration.

Produces:Journey
5

Build Revival Performance Dashboard

Build Dashboard

Compose a revival performance dashboard: closed-lost deals entering revival per month, reply rate to revival outreach, meeting-booked rate from revival, revived-deal-to-win rate (final conversion), and ARR resurrected this quarter from revival pipeline. Break down by original lost_reason — which lost-reasons most often turn into revivals (informs sales coaching on when 'no' was actually 'not yet').

Produces:Dashboard

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In the words of50+ live tenants.

Jim Stromberg, CEO at StockInvest

“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”

Jim Stromberg

CEO, StockInvest

Eric Gardner, COO at FieldsUSA

“Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.”

Eric Gardner

COO, FieldsUSA

Tadas Kertenis, Co-founder at Hoperfy

“With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.”

Tadas Kertenis

Co-founder, Hoperfy

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