Choose the event that means churn for you, score every profile, and let the score trigger the save.
0.0on G2Pick the event that means churn in your product and a model learns to predict it.
The score becomes a targeting condition, and the condition starts the journey.
Find everyone who has not touched the new feature and reach them where the feature is.
Tie feature usage to whether those people came back.
Score recency, frequency, and spend so the save list is ordered by value.
Someone who stalled in week one churns quietly, and the same profile shows you who they are.
| Segment | Healthy monthly logo churn |
|---|---|
| Enterprise | under 0.5% |
| Mid-market | 0.5-1.5% |
| SMB / prosumer | 2-4% |
Anchor on 3.5% monthly. That is the median B2B SaaS logo churn, and it is the one number to hold your own against. The other published figures bracket it rather than argue with it: Recurly’s July 2026 data puts SaaS total monthly churn a little lower at 3.22%, and the $500-$5,000 ACV band runs higher at about 4.1% monthly, which annualizes to roughly 39%. If you sell in that ACV band, read 4.1% as your version of the same anchor.
The split changes what you do about it. Of the 3.5% median, roughly 2.6% is voluntary and 0.8% involuntary. Recurly’s 3.22% splits the same way, 2.16% voluntary and 1.06% involuntary, so the ratio holds even where the totals differ. Failed payments alone are 20-40% of all churn.
Those are two different problems. Voluntary churn is a product and value problem you fix with behavioral intervention. Involuntary churn is a billing problem you fix with dunning and card updaters. Averaging them into one number is why most retention programs work on the wrong half.
Either half, the save still has to be a send the customer agreed to. Consent sits on the same profile as the churn score, recorded per channel, so a win-back push never goes to someone who only opted into email. Revoke it and the marketing sends stop in real time, with transactional mail untouched.
Sources: Recurly churn benchmarks (July 2026) · Artisan Growth Strategies 2026 (500+ companies) · CRV SaaS churn benchmarks for investors 2026.
Connected outcomes across the platform.
“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim Stromberg
CEO, StockInvest
“Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.”
Eric Gardner
COO, FieldsUSA
“With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.”
Tadas Kertenis
Co-founder, Hoperfy
Score the risk, build the audience, run the save, then measure what changed.
Connect your product and billing data. Churn scores and at-risk segments are live in the same session, and the save journey fires the moment someone crosses your threshold. Suppression keeps a save campaign from costing you deliverability.
