Catch churn before the cancellation
Customer retention software that scores churn risk from what customers actually do in your product.
0.0on G2Act before the customer decides
By the time someone reaches your cancel flow they have already decided. Intempt scores every customer on churn probability from live behavior and runs the save the moment they cross your threshold.
Churn risk on every customer.
A churn probability from 0 to 100 on every profile, recalculated with each new event. The model trains on your data, so it reflects what predicts churn in your product.
- Session frequency, feature engagement and time-since-activity feed the score
- Score updates live from every event, with no nightly batch
- Contributing factors shown per segment, so you know what is driving it
Segments that build themselves.
Set a threshold. Customers crossing it move into At-Risk automatically and leave when they recover. No exported list, no weekly rebuild, no spreadsheet that was accurate last Tuesday.
- Segment membership updates in real time as scores change
- RFM buckets alongside churn score: Champions, Loyal, At-Risk, Hibernating, Lost
- Works at user level and account level for B2B
Trigger the retention journey.
Crossing the threshold triggers the journey: a retention offer, a check-in, a CS task, or a message across email, SMS, push or in-app, selected by what the behavior says will work.
- Journeys triggered on threshold crossing, not on a schedule
- Suppression rules keep high-value customers out of generic campaigns
- Every intervention logged back to the profile so you can measure the save
SaaS churn benchmarks (2026)
| Segment | Healthy monthly logo churn |
|---|---|
| Enterprise | under 0.5% |
| Mid-market | 0.5-1.5% |
| SMB / prosumer | 2-4% |
Median B2B SaaS monthly churn sits near 3.5%. The $500-$5,000 ACV band runs about 4.1% monthly, which annualizes to roughly 39%.
The split that changes what you do about it: of that 3.5%, roughly 2.6% is voluntary and 0.8% involuntary. Recurly's July 2026 data puts SaaS total monthly churn at 3.22%, split 2.16% voluntary and 1.06% involuntary. Failed payments alone are 20-40% of all churn.
Those are two different problems. Voluntary churn is a product and value problem you fix with behavioral intervention. Involuntary churn is a billing problem you fix with dunning and card updaters. Averaging them into one number is why most retention programs work on the wrong half.
Sources: Recurly churn benchmarks (July 2026) · Artisan Growth Strategies 2026 (500+ companies) · CRV SaaS churn benchmarks for investors 2026.
Explore more ways Intempt drives revenue.
Connected outcomes across the platform.
The teams that made the switch
We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.
Jim Stromberg, CEO
StockInvest
Case Study
StockInvest needed to turn anonymous traffic into registered users before any retention strategy could work. With Intempt's Experiences, they personalized the anonymous visitor flow, surfacing the right content and CTAs to boost signup conversion. Once users signed up, automated Journeys nurtured them through onboarding and deeper engagement, steadily increasing lifetime value.
Frequently asked questions
It identifies customers likely to leave and helps you intervene first. The category splits three ways: cancel-flow tools that fire when someone clicks cancel, customer-success platforms built around a CSM's workflow, and predictive tools that score risk from behavior and act through lifecycle messaging. Intempt is the third kind. It is a growth team's tool, not a CS team's.
Know who is leaving while you can act.
Connect your product and billing data. Churn scores and at-risk segments are live in the same session, and the save journey fires the moment someone crosses your threshold.