How to create a consistent brand avatar

In this lesson

1. 1Open Avatars, click the Custom avatar tile (or Create avatar, Generate with Blu), describe and name the character in Blu chat.
2. 2Open a preset (badge Built-in) beside your custom avatar and compare them.

Setup checklist

The 15 steps to build an on-brand asset library, from your brand kit to published assets Blu can reuse. Tick them off as you go; your ticks stay in this browser.

0 of 15 ticked

1. 1.In the sidebar find Asset library in the top block, above the Design group (Avatars, Poses, Scenes, Design System).
2. 2.Click Create asset, pick a type and save it.
3. 3.Open a journey's Send email or Send SMS step and pick that asset in Message (do not publish).
4. 4.Open Brand from the sidebar, then Settings, Messages, Appearance, to see the two different brand surfaces.
5. 5.On Brand, Identity, write real company text in at least two fields (it saves as you type).
6. 6.Open Knowledge Base, click Upload knowledge and add one file or page.
7. 7.Open Avatars, click the Custom avatar tile (or Create avatar, Generate with Blu), describe and name the character in Blu chat.
8. 8.Open a preset (badge Built-in) beside your custom avatar and compare them.
9. 9.Open a preset pose and see the banner 'Built-in pose · remix to customize.' with fields locked, then open a custom pose and edit the same field.
10. 10.Open Scenes, click Create scene (or the Custom scene tile) and describe it in Blu chat; then on your custom scene click Edit to set Lighting, Camera, Background and Surface.
11. 11.Confirm Category is not in the block editor and is shown read-only on the scene's Details (Identity) section.
12. 12.Click Generate image (or Regenerate image) on your scene and wait for the render.
13. 13.Open Design System, open or create a system, then in Creative Studio use the Brand tool to apply it to an asset, switch to another system and compare.
14. 14.In the Asset library scroll the Status column: every row reads Active.
15. 15.Open a Brand Ad in Creative Studio and find Publish as ad feed, disabled with 'save first' until saved.

Your tech stack and tools

The core stack (everything you actually need)

• Intempt console (This is where your library, brand kit and designs live)
• Asset library (This is the one place every asset lives, ready for any journey)
• Brand Kit (This is how Blu learns your brand, so everything it makes looks like you)
• Blu Chat (This is how you create avatars, scenes and designs, just by asking)
• Design System (This is how you restyle any asset in one click)

Highly recommended optional upgrades that level up your work

• Avatars (This is how you get the same brand character in every image)
• Poses (This is how you control how that character stands and is framed)
• Scenes (This is how you keep the same backdrop across every photo)
• Brand Kit in Settings (This is how your emails and messages pick up your colors and logo)

Everything here runs on AI credits you already have. A product image costs about 2 credits, a 5-second video about 10.