Platform Overview & Architecture
Intempt is agentic software for GTM teams: one customer context, four products, and the agents that work inside each one.
Overview
Intempt is agentic software for GTM teams: one customer context, four products (Marketing, Sales, Analytics, and Design), and nine AI agents that do the work inside each one. An organization is the top-level account, and a project is the working unit inside it, the boundary for a team's data and settings. Everything else on this page, the products, the agents, and the data underneath, lives inside a project's scope.
📘 Good to know
This page describes the platform's structure: how organizations, projects, the four products, and the agents inside them fit together. For what each product actually does, see What is Intempt?
How it works
Organizations and projects
An organization can hold one or more projects. You switch between organizations and projects from the selector at the top of the sidebar. See Organizations & Projects for how access and roles work across both levels.
One customer context
Every product reads from the same data foundation instead of its own copy of the customer. Data lands as discrete events, each with a name, a timestamp, a unique identifier, a masterID linking it to whoever performed it, and a JSON of properties, and Intempt makes those events available for analysis within seconds of ingestion. Unified user and account profiles, computed attributes, and segments are all built on top of that same event stream.
A segment built for a campaign in Marketing and a filter a rep uses in Sales both draw from this one context, not two different copies of the customer. See How Intempt Works for the ingestion and real-time infrastructure behind this layer, and the Glossary for exact definitions of Attributes, Segments, and the other terms used here.
Four products, one sidebar
The sidebar has fixed sections and one that changes. Home and Brand stay pinned at the top; Users (profiles and events) and Connectors (integrations and data sources) stay pinned at the bottom, both available no matter which product you're working in. Between them, a workspace switcher moves you across the four products, each with its own modules:
| Product | Modules in the sidebar |
|---|---|
| Marketing | Catalog, Journeys, Experiences |
| Sales | Accounts, Meetings |
| Analytics | Boards, Subscription |
| Design | Asset library, Avatars, Poses, Scenes, Design System |
Switching products changes which modules you see. It doesn't change the organization, project, or data underneath, that stays the one customer context described above.
Agents run inside each product
Blu is Intempt's AI layer: your GTM workforce, made up of nine agents distributed across the four products above, not one generic assistant floating over all of them.
- Analytics - Data Analyst. The Data Analyst explains every driver and ranks fixes by dollar impact.
- Design - Creative Designer and Content Marketer. The Creative Designer generates for the person, not the audience.
- Marketing - Lifecycle Marketer, A/B Tester, and Performance Marketer. The A/B Tester experiments, the Lifecycle Marketer runs journeys.
- Sales - Outbound Prospector, Pipeline Closer, and RevOps Automator. The Outbound Prospector and Pipeline Closer handle the work between meetings.
You set the strategy in each product's modules. The agents scoped to that product run the plays.
Where to go next
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What is Intempt? for what each of the four products actually does, one level down from this page.
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Organizations & Projects for how access and roles work across organizations and projects.
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How Intempt Works for the event ingestion and real-time infrastructure the one customer context runs on.
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The Glossary for definitions of Attributes, Segments, and the other terms used throughout this page.
How Intempt works
Intempt allows you to gather data from multiple data sources and apply an advanced profile merging logic to unify customer profiles.
User roles & permissions
Every org role, project role, permission switch, and entity access level in Intempt, and how they combine into preset and custom roles.
