Media Buyer (UGC Ads)
Sell an agentic-AI product with creators: build and run a performance-paid UGC creator program on the Wispr Flow model, and buy the media behind it. Creators make the ads, the ads fund the creators, and you own both sides.
Product & Growth. Remote. Full-time. 3+ years. Hiring now.
Team: Product & Growth. We run the direct signup channels and the loop to paid: PLG, the creator and UGC program, the paid media on that UGC, and campaigns. Media buying sits here because the paid we run is paid on our own creator UGC. This seat builds and runs the performance-paid UGC creator program and buys the media behind it, measured on cost per activated free workspace.
About the role
Intempt builds autonomous, agent-run growth software, and you sell it with creators. You build and run a performance-paid UGC creator program and buy the media behind it. This is the Wispr Flow model: creators make the ads, the ads fund the creators, and you own both sides.
You own the demand side end to end. You recruit a group of UGC creators, pay them on performance, and run their videos as paid media across Meta, TikTok, and YouTube Shorts. Creators earn a share of the ad spend behind their videos, with a retainer floor while the program is young so you can recruit before there is a track record. You scale the group deliberately from a handful to roughly 40 to 60, and you run it like a sales team, not a vendor list.
Paid is the core, and the creator program is how you feed it. You build the campaigns, read the account daily, cut what does not activate, and turn what the numbers show into next week's briefs. Selling an agentic-AI product means the best creative shows the agents doing real work, so you brief for demos, not talking heads. Every dollar traces to a cost per activated free workspace. The one thing you do not own is the surface past the click: the landing page and signup are product's.
What you'll own
- The creator program end to end: recruit, onboard, pay on performance, and grow from 5 creators to 40 to 60, each one added to fill a format, a customer profile, or a quality gap.
- Performance pay and the retainer floor: set the rate off our CAC, guarantee a floor against a video quota while creators are new, and get every creator past break-even on spend.
- Paid campaigns across Meta, TikTok, and YouTube Shorts: setup, targeting, budgets, whitelisting, and daily iteration.
- A weekly call with the creators: walk the group through what the account is showing, the profiles to target next, and the experiments to run, so no one creates blind.
- The creative engine: brief for new formats and real product demos of the agents, not reshoots of the winner, and keep the account clear of the near-duplicates Meta buries.
- The numbers: cost per activated workspace, CAC and payback, and creator retention at 90 days, each with a source and a pull date.
You are
- 3+ years buying performance media with real budget and real accountability for CAC and payback.
- Fluent in Meta and TikTok paid, and hands-on with Spark Ads, whitelisting, and creator ads.
- Required: you have run UGC with creators directly, briefing them, whitelisting their content, and running it as paid media. Building or running a creator roster is a strong plus.
- Part operator, part people manager: you can recruit creators over DMs, coach them, and run a group like a sales floor.
- Comfortable selling software, and ideally excited by AI and agents: you can turn a product that runs itself into ads people stop on.
- Numbers-first: you decide off the data, cut losers without ego, and watch retention as closely as spend.
- Allergic to vanity metrics. Reach that does not activate is not a win.
Not a fit if
- You optimize to impressions, reach, or CPM and stop there.
- You want an agency or a vendor to source and manage the creators for you.
- You have run paid but never worked hands-on with creators or UGC.
- You think volume means more lookalike talking heads, not more distinct concepts.
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