What is the best CRO software?

VWO Testing Growth runs about $665 a month billed annually at 100,000 tracked users and adds heatmaps, and Optimizely leads the enterprise end. Intempt fits teams that want each winner to become a live personalization rule without a deploy.

Is a 6% conversion rate good?

Yes, for most ecommerce sites. Average conversion rates sit around 1 to 3%, so 6% is well above typical, though landing pages and B2B forms can run higher.

What is the difference between CVR and CTR?

CTR is the share of people who click a link or an ad. CVR is the share of visitors who then complete the goal, like a purchase. A high CTR with a low CVR usually means the page doesn't match the promise.

How much traffic do we need to run A/B tests?

A good baseline is about 1,000 unique visitors per variant per week. With less than that, start with personalization rules, since tests take too long to call.

How is Intempt different from VWO or Optimizely?

VWO and Optimizely are strong testing tools, and VWO also has heatmaps, which Intempt doesn't. The difference is after the test: with Intempt, the winner becomes a live rule for its segment in one click.

Yes. Server-side experiments handle pricing tests through the Choose API, along with feature access and backend logic that a visual editor can't reach.

What is the difference between experiments and personalization?

An experiment finds a winner with confidence and then ends. Personalization shows each segment its own experience for good. Most teams need both, and Intempt runs them on the same customer profile.

CRO for growth teams

Conversion optimization without a dev queue.

Run more tests on the traffic you already have, and each winner becomes a live rule for the segment it won, in one click.

Start for free

One-click winners
Faster results
Revenue tracked

track('Trial Started')Experimentation Lead agent· test #14

Pricing page · annual defaultConversion · control → BWinner · day 6

Overall3.1% → 3.2%Flat

Trial users · paid social2.7% → 3.2%+18.6%

CUPED on · 97% to beat

Called in 6 daysCUPED

Promoted in 1 click

Personalize rule

Paid social → B

Live · v3

Revenue

+$18,240 / mo

Tracked · trial to paid

7
years profitable,and counting
rating on G2: 4.5
events processed: 10B
user profiles: 500M
enterprise customers: 50

StockInvest
“Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim StrombergCEO, StockInvest
FieldsUSA
“We finally have one system that sees the whole customer journey.”
Eric GardnerCOO, FieldsUSA
Hoperfy
“With Intempt, we built a signal-led pipeline driven by real behaviors.”
Tadas KertenisCo-founder, Hoperfy

Your test winners shouldn’t wait on a deploy.

Today most teams run one or two tests a month, and even a winner waits weeks in the dev queue while revenue walks away.

Start for free

Promoting the winner for trial users from paid social

Publishing a rule for this segment…

Personalize ruleLive · v3

When

Trial users from paid social

Show

Pricing variant B

Promoted from #14 · todayRoll back

Revenue trackedTrial to paid

+$18,240/mo

Variant BControlday 1 → 6

Results by segmentCalled · day 6

Experiment #14 · Pricing page

SegmentVisitorsControlVariant BLiftAction

Overall50,1203.1%3.2%+1.2%Flat

Trial users · paid social8,9402.7%3.2%+18.6%Promote

97% chance to beat · CUPED onutm_source is meta, linkedinplan is trial

Organic20,9603.2%3.2%-0.8%Keep control

Email4,8103.6%3.6%+0.4%No winner

Direct7,2203.3%3.3%+0.6%No winner

Trial users · organicChecking

Three levers

Three ways to lift your conversion rate.

Test faster on the traffic you have, find the segment that won inside a flat result, and keep every winner running for good.

01 · Speed

Run three times more tests on your traffic

CUPED cuts time to significance by 20 to 40% on eligible tests, so one marketer can call a result in days, not weeks.

Check results early without false wins.
Change any page without writing code.
Each test learns from the one before it.
One marketer can run the whole program.

app.intempt.com/experiments/14

Pricing page · annual defaultRunning · day 6Experiment #14 · Control vs Variant B · 50 / 50 splitCUPED

Time to significance8 days sooner38%

Without CUPED21 daysWith CUPED13 days

Chance to beat · Variant BTrial users · paid socialSafe to check early

95%75%50%97% · ready to call

Day 1Day 6 · todayDay 13 · planned

Experimentation Lead agent · learned from #14Next up: Signup form · 2 fieldsEditApprove

What changes

Six things you stop filing tickets for.

Visual editor/pricingVariant B
TextStyleHide
Two months free on annual plans
0dev ticketsNot needed
Waiting on a developer
The visual editor changes any headline, layout or offer on your site, so no test waits in the development queue.
Integrations heroWeek 9 · inconclusive
620visitors / variant / week
380 short· 1,000 needed
A/B testUse a personalization rule
Running tests that can’t finish
Below about 1,000 visitors per variant a week, personalization rules beat testing, so you stop tests that never end.
12%of test ideas win
22changes not shippedTested first
Shipping changes that do nothing
Only 12% of test ideas win, so testing first stops you from shipping changes that quietly do nothing at all.
Experimentation Lead agent3 proposed
1Signup form · 2 fields instead of 4
learned from #14Approve
2Home hero · Plan your quarter in minutes
3Pricing · monthly default on Starter
Guessing what to test next
The agent proposes the next test from what the last one learned, and you approve the queue before anything runs.
Maya ChenOne profile · tests and rulesVariant B
utm_source = metaplan = trial+12
Experiment #14RuleLive · v3
PersonalizerProfile sync
Paying for a separate personalizer
Tests and personalization run on the same customer profile, so a winner goes live without another tool to buy.
Revenue by channel · per month
Paid social$42.3kTest here
Organic$31.8k
Email$18.1k
Direct$9.4k
Display$2.4k
Testing on the wrong traffic
Attribution shows which channels drive your best sessions, so the queue is built around traffic that makes money.

The difference

A winning test goes live the same day.

Before and After
Before	After
A winning test goes into the backlog and waits weeks for a deploy.	A winner becomes a live rule for its segment in one click, no deploy.
A flat result gets thrown out, even when one segment clearly won.	You see results by segment, so a hidden winner still goes live.
Your testing tool and your personalization tool keep separate data.	Tests, rules and journeys all run on the same customer profile.
You run one or two tests a month and hope that one of them wins.	You run three times more tests on the very same traffic you have.
A change hurts sales, and undoing it means waiting for a release.	Every version is saved, so any change rolls back in a single click.

The offer

What testing costs the old way.

This is what a typical team pays when the testing tool and the agency that runs its tests each month are bought apart.

The old way

$49,980/yr

100,000 monthly visitors, two to four tests a month.

Intempt

$49

per seat a month

Testing tool¹$665/mo
CRO agency²$3,500/mo

The old way

$49 · per seat

Intempt

Built in

One-click winners

The testing platform you were about to buy

A visual editor with no code.
CUPED for faster results.
Holdouts and segment tests.
Winners that become rules.

Runs on its own

The CRO lead you were about to hire

Experimentation Lead agent
Proposes each next test.
Experiments
Calls results in days.
Personalize
Keeps winners running.
Attribution
Picks traffic to test.

1Mida, ConversionWax (2026). VWO Testing Growth is $665/mo billed annually at 100,000 monthly tracked users.
2Clicksgeek, Convert (2026). Entry CRO agency retainers run $2,000-5,000/mo for two to four tests a month; this uses $3,500.

Control

No test touches traffic until you approve.

The agent proposes and runs the tests, but you approve each one before it reaches a visitor, so speed never costs control.

approval: required
traffic: 50 / 50
holdout: 5%
consent: counted first

You approve every test
Each test waits for your approval before it touches traffic, so nothing new reaches a visitor without your say.
You pick the segments
You choose which segments are worth testing, and the agent finds the winner inside each one of them for you.
History for every rule
Every version of every rule is kept, so you can always see what changed on your site and exactly when it changed.
Consent counted first
Your testable traffic is counted after consent, so a visitor who declines tracking never shows up in a test.

Integrations

Winners go live on every page you run.

Connect your site, then test and personalize pages, offers and pricing, with every winner on the same customer profile.

See all integrations

JavaScript
Apache Kafka
Slack
Stripe
Amazon S3
Twilio
Gmail
iOS
SendGrid
Webhooks
Node.js
Google Calendar

Go deeper

Two more ways to turn visits into revenue.

One page shows where your users drop off and why, and the other traces every touchpoint to the revenue it closed.

Funnel · last 30 daysFunnelsCohortsPaths
Visited pricing12,400Started trial-9,280 dropped · 74.8%3,120Activated1,180
9,280 left View users
Maya Chenpaid social
Tom Beckerorganic
Sofia Rossiemail
Maya Chen · last events
Page Viewed/pricing
Signup Viewed/signup
Session Endedno trial
Job 01
Product Analytics
Click any drop-off and land on the users who left, with their full event history, across funnels, cohorts and paths.
See product analytics
Journey · one recordPriya Nair · Kestrel Labs
LinkedIn adMar 4
WebinarMar 12
EmailMar 19
Demo bookedMar 26
Closed won$24,000
$24,000 split across 4 touches
Credit · data-driveninstead of Last click · 100%
- LinkedIn ad · 30%$7,200
- Webinar · 22%$5,280
- Email · 18%$4,320
- Demo booked · 30%$7,200
Job 02
Marketing Attribution
Trace every touchpoint from the first ad click to closed revenue on one record, so last click stops taking credit.
See marketing attribution

The products underneath

Each one reads the same customer profile

Frequently asked questions

Straight answers about conversion optimization, CRO tools, how much traffic you need and how Intempt keeps winners live.

Conversion optimization is the work of getting more visitors to take an action, like buying or signing up, mostly through testing and personalization. Most programs stall on how fast they can test, not on ideas.

Ready when you are

Test faster onthe traffic you have.

Stop waiting on deploys, and let every test you win keep earning for the segment it won, starting with your very first one.

Connect your AI to your customer data

$ claude mcp add intempt -- npx -y @intempt-technologies/mcp

Conversion optimization without a dev queue.

Your test winners shouldn’t wait on a deploy.

Three ways to lift your conversion rate.

Run three times more tests on your traffic

Six things you stop filing tickets for.

Waiting on a developer

Running tests that can’t finish

Shipping changes that do nothing

Guessing what to test next

Paying for a separate personalizer

Testing on the wrong traffic

A winning test goes live the same day.

What testing costs the old way.

The testing platform you were about to buy

The CRO lead you were about to hire

No test touches traffic until you approve.

You approve every test

You pick the segments

History for every rule

Consent counted first