Every campaign traced to revenue.
Every marketing touchpoint tracked across the full journey with its actual revenue contribution, not its share of form fills.
- Multi-touch across every channelOne chain from the first click to the paid conversion, with nothing dropped in between.
- Four models, one reportFirst-touch, last-touch, linear and time-decay side by side rather than in four exports.
- The gap is statedLast-click and multi-touch are shown against each other, so the difference is visible.
Spend judged on revenue, not leads.
Ad platform spend connected to Stripe or Shopify revenue, so CAC, payback period and 90-day LTV are visible per campaign alongside what it cost.
- CAC, payback and LTV per campaignCalculated from billing data, not from a conversion value someone typed in.
- Spend next to revenuePer channel and per ad set, in the same view, without a join.
- Trials that do not retainA campaign that fills the top of the funnel and loses them later shows up as itself.
One record for marketing and sales.
Both teams work from the same customer profile and the same attribution model - no handoff between marketing and sales, just a shared number that ends the argument.
- One identity across both teamsMarketing and sales touchpoints attach to the same person and the same account.
- Influenced pipeline per campaignPipeline is attributed back to the campaigns that touched it.
- Outbound attributed per sequenceSales activity carries its own attribution rather than landing in a bucket.
What attribution tools cost, by side of the market
| Tool | Price | Built for |
|---|---|---|
| HockeyStack | $999-2,499/mo | B2B, full-funnel |
| Dreamdata | Free tier available | B2B, account-level tied to CRM revenue |
| Triple Whale | Free tier | Ecommerce, Shopify-native |
| Northbeam | $1,000-2,500/mo | Ecommerce brands spending $500K+/month on media |
The market is split. The B2B tools start around $1,000 a month; the serious ecommerce tools are priced for brands spending half a million monthly on paid media. Very little serves a company that is both B2B and ecommerce, or either one at small scale.
On why this matters: only about 1 in 5 marketers say they are confident in last-click attribution, and marketing leaders rank measuring true incrementality and reducing wasted spend as their top two attribution priorities for 2026.
Sources: eMarketer attribution confidence survey · vendor pricing pages 2026.
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