What it does
Fires a staggered win-back sequence at 30, 60, and 90 days after cancellation. Each touch escalates: product updates first, then a win-back incentive, then a final "one last try" message.
You get
Cancelled-user segment
3-stage win-back emails
staggered journey
reactivation tracking
How it works
Identify Recently Cancelled Users
Create SegmentBuild a segment
Build Winback Email Content
Generate ContentGenerate 3-touch winback email content. Touch 1 (Day 30 after cancel):
Build Winback Journey
Create JourneyBuild a 3-touch journey triggered when subscription_canceled fired 30+ days ago. Touch 1: Day 30. Touch 2: Day 60. Touch 3: Day 90. Each touch personalized using the prior account context (cancel reason, plan, last-used features). Exit on: subscription_created (won back — record winback_won event), email_replied (warm handoff to sales), unsubscribe, or 120-day timeout (after which user moves to long-term lapsed nurture, separate motion).
Build Winback Dashboard
Build DashboardCompose a winback dashboard: post-cancel winback rate (% of cancellers who re-subscribe within 90 days — baseline benchmark is 5-10%), winback rate by touch (which touch is actually driving recoveries), winback rate by original cancel reason (informs which reasons are recoverable vs. final), ARR recovered via winback this quarter, and time-to-winback distribution (most winbacks happen in the first 60 days; users dormant 90+ days rarely return without a major external trigger).
Ready to run this recipe?
Tell Blu what you need. It builds the segment, content, journey, and dashboard in minutes.
Sign up free