What it does

Use when a user mentions "account engagement score orchestration", "B2B account scoring journey", "tiered account engagement", or asks for related help. B2B account-level engagement scoring (aggregate user activity rolled up to account) → tiered account journeys: green accounts get expansion-leaning content, yellow get reactivation, red get save-flow + CSM task, dormant get win-back. Adobe CJA B2B-style account-as-unit pattern.

You get

Attribute

AI-Derived Attribute produced by this recipe.

Segment

Segment produced by this recipe.

Content Asset

Asset produced by this recipe.

Personalization

Personalization produced by this recipe.

Journey

Journey produced by this recipe.

Dashboard

Dashboard produced by this recipe.

How it works

1

Build Account Engagement Score Attribute

create_ai_attribute

Create an AI-derived attribute

Produces:Attribute

2

Identify Tiered Accounts

Create Segment

Build a segment

Produces:Segment

3

Build Per-Tier Content Variants

Generate Content

Generate per-tier email content. GREEN — expansion-leaning content sent to champion:

Produces:Content Asset

4

Build Account Personalization Surface

create_personalization

Configure an in-app personalization on the admin dashboard that varies by account tier. Green: shows expansion roadmap + power-features for healthy growth. Yellow: shows team-engagement health stats +

Produces:Personalization

5

Build Tiered Account Journey

Create Journey

Build a tiered journey wired to account-engagement-tiered segment. Branch on account_engagement tier at entry AND re-evaluate weekly. GREEN: Touch 1 monthly — expansion-leaning content to champion. Personalization activates for admin. Touch 2 quarterly — handoff to customer-progress-business-case journey. YELLOW: Touch 1 Day 0 — reactivation content to admin. Touch 2 Day 7 — CSM task to reach out if score hasn

Produces:Journey

6

Build Account Engagement Dashboard

Build Dashboard

Compose an account-engagement dashboard: tier distribution across the book of business (green/yellow/red/dormant proportions — the health-of-business snapshot), tier-migration trends week-over-week (which direction are accounts moving), ARR-weighted at-risk pile (red + dormant tier sum), red-tier-to-recovered conversion rate (proof the intervention works), and per-CSM tier distribution (some CSMs handle red-heavy portfolios — informs workload balancing). The strategic NRR view for leadership.

Produces:Dashboard

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