Skip to main content
Intempt

Stop sending the same email to hot leads and cold ones

Half your leads are ready to talk to sales. The other half need three more touchpoints. You're treating them identically.

JourneysB2BAdvanced6 steps6 outputs
Run this recipe

What it does

Scores every lead, segments by readiness, routes hot leads straight to your sales team with context, and puts the rest into a nurture track.

You get

Lead scoring model

readiness segments

sales routing

nurture journey

How it works

1

Compute Lead Score

create_ai_attribute

Define a Qualification scoring attribute weighting firmographic fit, intent signals, and engagement depth.

Produces:Attribute
2

Segment By Readiness

Create Segment

Segment leads into hot (sales-ready), warm (nurture), and cold (long-cycle) buckets based on score.

Produces:Segment
3

Build Routing Workflow

Create Workflow

Create a workflow routing hot leads to sales (assign owner, create task) and adding warm/cold leads to nurture journeys.

Produces:Workflow
4

Build Content

Generate Content

Generate nurture content tailored per segment: hot=demo offer, warm=case studies + ROI calc, cold=education content.

Produces:Content Asset
5

Build Journey

Create Journey

Build per-segment nurture journeys with appropriate cadence and content.

Produces:Journey
6

Build Dashboard

Build Dashboard

Compose a dashboard tracking score distribution, hot-lead handoff rate, and nurture-to-MQL conversion.

Produces:Dashboard

Ready to run this recipe?

Tell Blu what you need. It builds the segment, content, journey, and dashboard in minutes.

Sign up free

You set the strategy. Agents run the plays.

Nine AI agents across design, marketing, sales, and analytics. One customer context, tracked from first pixel to final dollar.

Start for free
Stop sending the same email to hot leads and cold ones | Intempt Recipe