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Intempt

Send hot leads to sales and nurture everyone else, automatically

Treating every lead the same wastes sales time on the unready ones and lets the ready ones sit in a generic drip. This scores and segments first, then routes each lead accordingly.

Marketjourney-builderB2BAdvanced6 steps6 outputs
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Attribute Segment Workflow Content Asset Journey Dashboard
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What it does

Scores leads, segments by readiness, routes hot leads to sales, and nurtures the rest with an ongoing sequence.

You get

hot leads routed to sales and everyone else nurtured

split by readiness

How it works

1

Compute Lead Score

create_ai_attribute

Define a Qualification scoring attribute weighting firmographic fit, intent signals, and engagement depth.

Produces:Attribute
2

Segment By Readiness

Create Segment

Segment leads into hot (sales-ready), warm (nurture), and cold (long-cycle) buckets based on score.

Produces:Segment
3

Build Routing Workflow

Create Workflow

Create a workflow routing hot leads to sales (assign owner, create task) and adding warm/cold leads to nurture journeys.

Produces:Workflow
4

Build Content

Generate Content

Generate nurture content tailored per segment: hot=demo offer, warm=case studies + ROI calc, cold=education content.

Produces:Content Asset
5

Build Journey

Create Journey

Build per-segment nurture journeys with appropriate cadence and content.

Produces:Journey
6

Build Dashboard

Build Dashboard

Compose a dashboard tracking score distribution, hot-lead handoff rate, and nurture-to-MQL conversion.

Produces:Dashboard

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B2B Lead Nurture and Routing | Intempt