What does Identity include?

Identity covers who you are and how you sound. You add your company name, logo, website, and design theme, then fill in what you offer, how customers use your product, your brand story, and your competitive positioning. Every agent pulls from this every time it generates content.

What are Customer Profiles?

Customer Profiles are your ICPs, built as named personas with role, company size, key motivations, pain points, and primary risk. Agents use these to tailor messaging to the right audience. You can add multiple profiles, for example a founder at an 8 to 50 person company and an enterprise buyer at 2,500 plus employees, and the Brand Designer will write differently for each.

What is Company Knowledge?

Company Knowledge is the library of sources every agent draws from when answering questions or generating assets. You can upload website subdomains, documents like your company mission or brand guidelines, and Q&A sets covering sales, product help, or returns. Any time you edit a source, you train all agents to reflect the update.

How do I keep Company Knowledge up to date?

Edit or upload a new source and hit Train All Agents. Intempt flags any sources with untrained changes so you always know when agents are working from outdated information.

Can multiple team members contribute to the Brand Kit?

Yes. Each upload and edit is tracked by team member so you can see who added what and when. Anyone with access can upload knowledge, edit profiles, or update brand identity.

How do agents use the Brand Kit during generation?

Every asset an agent generates, whether an email, ad, or copy block, references Identity for tone and positioning, Customer Profiles for audience targeting, and Company Knowledge for factual accuracy. The Brand Kit acts as the guardrails on generation, so it removes the need to re-brief on who you are with every new task.

What happens if I leave the Brand Kit incomplete?

Agents will still generate assets, but the output will be more generic. The more complete your Identity, Customer Profiles, and Company Knowledge are, the more specific and accurate everything agents produce becomes.

A hermit crab painting a wave on a canvas at an easel.

You're the creative team of one. Brief the Brand Designer instead.

No designer on staff means every asset starts from scratch. Set your tone, structure, and vocabulary once - the Brand Designer agent applies them as guardrails on every generation, so nothing ships off-brand without you.

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0.0on G2

10B+events

500M+users

7+years profitable

50+enterprises

Three things that define your whole brand

Brand identity, customer profiles, and company knowledge. One source of truth every agent uses.

Identity

Who you are and how you sound

Set your name, logo, voice, preferred words, and banned words. Every agent uses them on every output.

Brand voice

Authoritative

Approachable

Innovative

Trustworthy

Playful

Confident

Preferred

customer datalifecycleaudience AI

Avoid

data rich but insight poormarketing clouds

Who you are, and how you sound

Your name, logo, voice, preferred words, and banned phrases are checked on every output before it reaches you.

Brand

Identity

Design Systems

Image presets

Ad presets

Characters

Brand Voice

Authoritative

Expert-led and...

✓

Approachable

Warm, accessible...

Innovative

Forward-thinking a...

Trustworthy

Reliable, transparen...

Playful

Light, energetic...

Approachable

Warm, accessible, and easy to engage with. Lowers the barrier to conversation.

Best for

SMB & mid-market brands
Community-driven products
Customer-facing touchpoints

Example copy

"Growing a business is hard, we get it. That's why we built something that makes the tricky parts feel simple."

Key Words & Banned Words

Preferred words

efficient, automation, ROI, productivity, smooth, intuitive, fast...

Words to avoid

cheap, just, actually, honestly, basically, literally

The customers you sell to, defined for every agent

Each profile carries its own motivations, pains, and primary risk. Agents read these before they write a single line of copy.

Personas

Last update 2 months ago

4Personas

Personas

The Scrappy Scaler

8 - 50 Employees

The Ecosystem Switcher

150 - 300 Employees

The Overwhelmed Solo...

1 - 5 Employees

The Enterprise Power U...

2,500+ Employees

The Scrappy Scaler

Founder / Head of Sales · 8 - 50 Employees

Primary Risk

High Pricing Sensitivity at Renewal

Graduating from spreadsheets. Needs "plug and play" speed. Willing to pay, but terrified of efficiency loss and pricing cliffs.

Key Motivations

Consolidating tools (CDP + CRM + Marketing)
Removing manual ops bottlenecks
Hitting Series B revenue targets

Pain Points

Pricing increasing steeply as they scale ($500 → $3,200)
Tool sprawl across 6+ disconnected platforms

Every source your agents are trained on

Subdomains, files, and Q&A libraries live in one place. Update once and every agent retrains together.

Name	Status	Type	Uploaded at	Uploaded by
›www.intempt.com(2 pages)		Subdomain	27 Feb, 2025 06:29 PM	JL Jack Lemon
›academy.intempt.com(2 pages)		Subdomain	27 Feb, 2025 06:29 PM	JL Jack Lemon
Company mission.docx	Uploaded	File	27 Feb, 2025 06:29 PM	JL Jack Lemon
Brand guidelines.pdfedited	Uploaded	File	26 Feb, 2025 03:15 PM	MJ Mike Johnson
Sales FAQ	Uploaded	Q&A · 6	28 Feb, 2025 10:14 AM	JL Jack Lemon
Returns & Refunds	Uploaded	Q&A · 5	28 Feb, 2025 11:02 AM	SW Sarah Wilson
Product Helpedited	Uploaded	Q&A · 5	01 Mar, 2025 09:30 AM	MJ Mike Johnson

One Brand Kit. Every category.

Set your brand once. Every Intempt category inherits your identity, voice, and knowledge automatically. No re-briefing, no inconsistency.

Brand Kit

Identity · Customer Profiles · Company Knowledge

Designer

Every creative generated with your logo, colors, and image style.

Journeys

Every message written in your brand voice and tone.

Personalization

Copy personalized to each visitor that still sounds like your brand.

Experiment

Test variants that stay on-brand by default.

Agents

Agents briefed with your brand rules before writing a single word.

Ask Blu to set up your Brand Kit

Describe your brand in plain language. Blu configures your Brand Kit, writes your tone guide, and enforces it across every channel automatically.

Brand DesignerOnline · ready to run skills

Teams love it

They stopped stitching tools andhired one system.

Acquisition and retention are one connected motion. Personalizing the path before signup only pays off when the same system carries the user through onboarding afterward.

Anonymous traffic was not turning into registered users, and acquisition and retention were run as two separate problems. We ran Experiences on the anonymous visitor flow to put the right content and CTAs in front of each visitor, then handed new signups to automated Journeys for onboarding and deeper engagement.

455,396

users instrumented

Read the full research

Judge experiments on revenue per visitor instead of conversion rate. A variant can win on conversions and still lose on revenue, and repeat buying only shows up when the whole journey is in one view.

High-intent shoppers browsed a large, specialized outdoor catalog, and browsing, product interest and purchase history sat in different places. We unified them into one customer view, then ran real-time personalization, intent-based segmentation and timely follow-ups on top of it, judging experiments on revenue per visitor.

Read the full research

Build the pipeline on observed signals. When follow-ups trigger on intent, the team spends its time on the users who are genuinely engaging.

Static lead lists and timeline-based follow-ups were hiding who was actually engaging. We ran a signal-led outbound pipeline where follow-ups fire on real behavior: outbound replies, onboarding progress and product usage.

Read the full research

Frequently askedquestions.

01 / 08

What is the Brand Kit?

The Brand Kit is the source of truth for everything your agents generate. It stores your brand identity, customer profiles, and company knowledge so every asset, message, and response agents produce is consistent and on-brand without you briefing them every time.

Your brand deserves to be done properly.

The AI brand kit that makes every output sound like you is ready. Set yours up in minutes.

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