Get a competitor briefing without anyone manually checking their site every week

Create a workflow 'Weekly competitive intel' scheduled to run every Monday morning. Goal: replace the manual 'check what competitors did this week' task with a structured AI-generated briefing the product and sales teams can consume in 3 minutes.

Configure scheduled trigger: Every Monday at 7am local time. Skip if workspace is paused or no competitors are configured. Track last-run timestamp so weekly scrapes only fetch new content since prior run.

Configure loop step that iterates over a configured list of competitor domains (configurable per workspace — typically 3-7 named competitors). For each competitor, run the subsequent scrape + analyze steps. Rate-limit between iterations to be polite to sources.

Configure web scrape step for each competitor: pricing page, product/features pages, blog (last 7 days), changelog/release-notes page, careers page (hiring signals), G2/Capterra review summary, recent press releases. Respect robots.txt; cache to avoid re-fetching unchanged content.

Configure AI research step that compares this week's scraped content to last week's snapshot and flags material changes. Material = pricing changes, new features announced, leadership changes from careers/about pages, big customer wins from press releases, sentiment shifts on review sites, hiring trends suggesting product-area expansion. Outputs structured per-competitor briefing: what changed, what didn't, what to watch.

Configure AI write step that consolidates per-competitor findings into a single weekly briefing. Structure: (a) Top 3 most material competitive moves this week, (b) Per-competitor highlights, (c) Watch-list for next week (developing stories), (d) Recommended responses (e.g. 'Competitor X just launched [feature] — our differentiator is still Y; product marketing may want to update positioning'). Tone: factual, concise, scannable.

Configure Slack step that posts the briefing to the configured competitive-intel channel (e.g. #competitive-intel). Format: rich block layout with sections, links to source pages, and a thread for team discussion. Tag product + marketing leads for major moves.

Validate and publish. Monitor: weekly briefing delivery (must not fail silently), team engagement (reactions, threads), and accuracy (occasional human spot-check that AI correctly identified material changes).