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Intempt

Stop paying full enrichment cost on accounts that will never convert

Blanket enrichment spends the same credits on a low-fit account as a premium one. This splits enrichment depth by ICP tier, so spend follows fit instead of every record getting the same treatment.

Sellworkflow-builderB2BAdvanced7 steps2 outputs
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Workflow Step
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What it does

Multi-splits enrichment by ICP tier - premium accounts get the full cascade across multiple providers plus AI research, mid-market gets standard single-provider enrichment, low-fit accounts get basic firmographic only.

You get

tiered enrichment that cuts credit spend 60-80% versus blanket enrichment

How it works

1

Build the Tiered Enrichment Workflow

Create Workflow

Create a workflow 'Conditional enrichment by tier' triggered by account_created. Goal: only spend enrichment credits proportional to account value. The cost-saving Clay pattern — most teams blanket-enrich, which burns budget on accounts that don't convert.

Produces:Workflow
2

Quick Firmographic Lookup

configure_enrich_step

Configure a cheap initial enrichment step — basic firmographics only (company size, industry, country, domain reputation). Uses the cheapest provider. Goal is JUST to determine which tier the account falls into. Costs about 1-2 credits per record.

Produces:Step
3

Multi-Split by Tier

configure_workflow_multi_split_step

Configure a multi-split step routing accounts into 3 branches based on the basic firmographics + any target-account-list match. ENTERPRISE branch: company size >500 OR on target-account list OR enterprise domain — full enrichment cascade. MID-MARKET branch: company size 50-500 AND in target industries — standard enrichment. LOW-FIT branch: everything else — skip further enrichment, mark as deprioritized.

Produces:Step
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Enterprise Branch: Full Cascade

configure_enrich_step

Configure the enterprise-branch enrichment — premium providers, deep technographic, full decision-maker map (multiple titles per account), funding history, recent news. Costs 15-25 credits per record but reserved only for high-value accounts where the data justifies the spend.

Produces:Step
5

Enterprise Branch: AI Research

configure_ai_research_step

On the enterprise branch only, add an AI research step for the strategic angle — recent priorities, competitive positioning, unique buying signals. The kind of research a human SDR would spend 30 minutes on, done in 2 minutes for accounts that warrant it.

Produces:Step
6

Mid-Market Branch: Standard Enrichment

configure_enrich_step

Configure the mid-market-branch enrichment — single mid-tier provider, basic decision-maker (CEO/founder/main contact), tech stack at company level (not per-person). Costs 5-8 credits per record.

Produces:Step
7

Validate and Publish

publish_workflow

Validate workflow DAG and publish. Add a monthly cost-tracking report showing credits consumed per tier — typically reveals you can serve 100% of accounts at 30-40% of blanket-enrichment cost. RevOps loves this report.

Produces:Workflow

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Tiered Account Enrichment by ICP | Intempt